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Platform Strategy: Innovation Through Harmonization (Architect Elevator Book Series)
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Developer platforms appear to be able to rewrite the laws of IT physics: they boost innovation by standardizing, speed up developers while assuring compliance, and reduce cognitive load without restricting choice. Sadly, many organizations who embark on this journey end up with renamed IT services, a thin veneer over public cloud services, or a rigid not-so-golden path instead. Needless to say, the magic of platforms won’t materialize in such a setup.
Harvested from a decade of building successful in-house platforms, this book reveals what makes IT platforms actually work. You’ll learn why successful platforms are more like a fruit salad than a fruit basket and float rather than submerge. You’ll discover why a thorough understanding of your organization’s technical business domain is equally critical and lacking on platform teams, and why trying to anticipate all users’ needs is a common mistake. The focus isn’t on adding to the long list of promises that platforms make, but on how to make those promises come true.
Following the Architect Elevator concept, the book takes IT architects, executives, and engineers on a shared journey from positioning platforms in the context of IT strategy to defining success metrics, setting up platform teams, and making technical design trade-offs in real-life scenarios. As the discussion moves from the higher levels down to the engine room, each section maintains conceptual depth in an approachable format.
The book isn’t tied to a specific technology like Kubernetes. Rather, it helps the reader understand the key decisions and trade-offs that a platform engineering team must make along the entire journey.
- Print length376 pages
- LanguageEnglish
- Publication dateApril 2, 2024
- Dimensions6 x 0.85 x 9 inches
- ISBN-13979-8320272047
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From the Publisher
Gregor Hohpe
Actionable decisions models
Building platforms isn't magic. But it requires a keen understanding of the mechanisms that allow platform to overcome past constraints. Precise but intuitive decision models help platform builders get their platform initiative on the right track.
Platforms defy the IT laws of physics
But building one is far from easy
Platforms boost innovation through standards; they speed up development while assuring compliance; and they reduce cognitive load without restricting choice. Seems like magic? Perhaps. In reality, it's the result of challenging existing assumptions and harvesting systemic effects.
Naturally, building an in-house platform, or even deploying one, is far from easy. This book condenses a decade of building and rolling out platforms into practical advice for platform teams and users.
- Mental models instead of simplistic recipes
- Connecting dots instead of spewing buzzwords
- Actual experience instead of product visions
- Deep insight in an approachable format
The Platform Paradox
Platform enable innovation because they standardize - two elements that used to be seen as at odds with each other. That's why seeing more dimensions is a critical skill for platform builders.
Platforms enable innovation
In contrast to traditional IT services layers, platforms do not try to anticipate every use case. Instead, they allow platform users to innovate and discover new use cases.
Platforms elevate
Platforms reduce friction and thrive on scale as they provide near-zero marginal cost for onboarding. They absorb the underlying economies of scale and enable their users to flourish in economies of speed.
Platform teams are product teams
Platform teams evolve their platform based on user needs, but also must protect the platform's integrity. Sticky metaphors, such as sinking/floating platforms or fruit salads guide platform teams in making such trade-offs.
Product details
- ASIN : B0D1R6DX2M
- Publisher : Independently published
- Publication date : April 2, 2024
- Language : English
- Print length : 376 pages
- ISBN-13 : 979-8320272047
- Item Weight : 1.28 pounds
- Dimensions : 6 x 0.85 x 9 inches
- Part of series : Architect Elevator Book Series
- Best Sellers Rank: #759,774 in Books (See Top 100 in Books)
- #271 in Computer Systems Analysis & Design (Books)
- #519 in Cloud Computing (Books)
- #974 in Software Development (Books)
- Customer Reviews:
About the authors

Gregor Hohpe advises CTOs and technology leaders in the transformation of both their organization and technology platform. Riding the Architect Elevator from the engine room to the penthouse, he assures that corporate strategy connects with the technical implementation and vice versa.
Gregor has served as Smart Nation Fellow to the Singapore government, as technical director in Google Cloud’s Office of the CTO, and as Chief Architect at Allianz SE, where he oversaw the architecture of a global data center consolidation and deployed the first private cloud software delivery platform.
Gregor is a widely recognized thought leader on asynchronous messaging and service-oriented architectures. He co-authored the seminal book 'Enterprise Integration Patterns' (Addison-Wesley, 2004), followed by "Integration Patterns" and "Enterprise Solution Patterns", both published by Microsoft Press. He was nominated a Microsoft MVP (Most Valuable Professional) Solution Architect for his contributions to the developer community and recognized as an active member of the patterns community by the Hillside Group. In 2005, Joel Spolsky selected Gregor's article 'Starbucks Does Not Use Two-phase Commit' for his 'Best Software Writing' (APress).
Gregor speaks regularly at technical conferences around the world. He likes to cut through the hype surrounding service-oriented architectures and captures nuggets of advice in the form of design patterns that can help developers avoid costly mistakes. Find out more about his work at eaipatterns.com and architectelevator.com

Jean-François, aka JFL, is a senior solutions architect with AWS. After a decade developing software for financial markets, he followed the shift of collective excitement to SRE and DevOps and never looked back. He is a strong believer that you can’t take enlightened enterprise decisions if you are too far away from the engine room.

Michele is Architecture and Technology Director at Objectway for Financial Advisory in Italy. After starting his career in a garage building planning software for telcos, he held technical and managerial roles at Allianz Technology, UnipolSai and IBM and worked as senior advisor for FIS markets at Imola Informatica. He still loves to build things in the engine room and counters architecture dogmatism with his tag line Architecture must be Useful not only True.

















