Today we’d like to introduce you to Cesar Coronado.
Hi Cesar, please kick things off for us with an introduction to yourself and your story.
My name is Cesar Coronado and I am a personal fitness trainer based out of Dallas, Texas. I was born in Chihuahua, Mexico, and came to the United States at the age of 6. I didn’t always know I wanted to be a personal trainer but you know you hear those stories some tell on how they knew for the longest they wanted to be something and then pursued it? Well, that wasn’t me…what I did know is that I wanted to have a positive impact on others I just didn’t know in what way. After high school, I decided I was going to start working out because physically, I didn’t feel my best which negatively affected my mental health. In 2019, an old high school friend reached out to me and asked for my help to get in shape. At that point, personal training was not my choice of career, it was until people started to notice her results and began to reach out to me wanting my help. I didn’t take this very serious because it didn’t feel I could make a living from it. Mind you, during all of this I was working my overnight newspaper carrier job, 7 days a week, which I did for 8 years. After helping several people reach their fitness goals, I began to consider leaving my overnight job and training full-time but I just wasn’t confident enough to leave my primary income job. SO, for a year in a half, I did both…I delivered newspaper overnight and did personal training during the day. The summer of 2020, scrolling down my newsfeed on Instagram I saw a new training facility opening up in Dallas. Once I stumbled across this gym on my newsfeed, I just knew this gym would sell itself! Self-Made Training Facility in Dallas opened up during the COVID-19 pandemic. I had to make a decision and take a HUGE leap of faith knowing that I would not come close to breaking even based off of the revenue I was making, A couple of months later post joining the Self-Made Family, I FINALLY had the opportunity to leave my overnight job after 8 years and do personal training full- time! I now am the owner of The Empowered LLC and I couldn’t t have accomplished this without the support of my clients/athletes.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
A humble person once told me, “If it was easy, everyone would it” Being a personal trainer, you don’t have control of your income. You don’t ever know when a client is going to leave or stay long-term. Which is why you have to have the confidence and sell yourself to the public. Believing in yourself is the key quality needed to succeed as a business owner. Don’t ever undervalue or sell yourself down simply because someone says no.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am i fitness personal trainer who focuses on helping people build confidence, strength, and balance in life. I specialize in weight loss, strength, and conditioning. What sets me apart from other is how I can relate on a personal level to most of my clients. personal training to me isn’t about simply helping one get fit but, aiding my clients in boosting their confidence and making them feel worthwhile! Everyone deserves that.
I am known for lifting heavy sh*t! I am most proud of the success I’ve had. when you start from the ground up, it just makes you appreciate them that much more.
How do you define success?
Success is doing what everyone said you couldn’t do while they watch you do it like it’s a piece of cake! Don’t ever let anybody tell you, you can’t do something because YOU are in control of YOUR OWN success.
Pricing:
- Training Packages range from $600-$1,260/mo depending on sessions per month.
Contact Info:
- Email: fearlessfitness214@outlook.com
- Website: https://www.wwwtheempowered.net/
- Instagram: https://www.instagram.com/ceezstrength/

Image Credits:
Alex Martin
