{"id":"https://openalex.org/W2340192788","doi":"https://doi.org/10.1109/iccve.2015.10","title":"Social persona preference analysis on social networks","display_name":"Social persona preference analysis on social networks","publication_year":2015,"publication_date":"2015-10-01","ids":{"openalex":"https://openalex.org/W2340192788","doi":"https://doi.org/10.1109/iccve.2015.10","mag":"2340192788"},"language":"en","primary_location":{"id":"doi:10.1109/iccve.2015.10","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iccve.2015.10","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 International Conference on Connected Vehicles and Expo (ICCVE)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084254334","display_name":"Cheng\u2010Hung Tsai","orcid":"https://orcid.org/0000-0002-3362-6355"},"institutions":[{"id":"https://openalex.org/I3141939062","display_name":"Institute for Information Industry","ror":"https://ror.org/01d8kr740","country_code":"TW","type":"nonprofit","lineage":["https://openalex.org/I3141939062"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Cheng-Hung Tsai","raw_affiliation_strings":["Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C","institution_ids":["https://openalex.org/I3141939062"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024264380","display_name":"Han\u2010Wen Liu","orcid":"https://orcid.org/0000-0002-8429-2658"},"institutions":[{"id":"https://openalex.org/I3141939062","display_name":"Institute for Information Industry","ror":"https://ror.org/01d8kr740","country_code":"TW","type":"nonprofit","lineage":["https://openalex.org/I3141939062"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Han-Wen Liu","raw_affiliation_strings":["Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C","institution_ids":["https://openalex.org/I3141939062"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111458344","display_name":"Ping-Che Yang","orcid":null},"institutions":[{"id":"https://openalex.org/I3141939062","display_name":"Institute for Information Industry","ror":"https://ror.org/01d8kr740","country_code":"TW","type":"nonprofit","lineage":["https://openalex.org/I3141939062"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Ping-Che Yang","raw_affiliation_strings":["Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C","institution_ids":["https://openalex.org/I3141939062"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084606605","display_name":"Tsun Ku","orcid":null},"institutions":[{"id":"https://openalex.org/I3141939062","display_name":"Institute for Information Industry","ror":"https://ror.org/01d8kr740","country_code":"TW","type":"nonprofit","lineage":["https://openalex.org/I3141939062"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Tsun Ku","raw_affiliation_strings":["Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C","institution_ids":["https://openalex.org/I3141939062"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036364628","display_name":"Wu-Fan Chien","orcid":null},"institutions":[{"id":"https://openalex.org/I3141939062","display_name":"Institute for Information Industry","ror":"https://ror.org/01d8kr740","country_code":"TW","type":"nonprofit","lineage":["https://openalex.org/I3141939062"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Wu-Fan Chien","raw_affiliation_strings":["Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute for Information Industry, Innovative DigiTech-Enabled Applications & Service Institute, Taipei, Taiwan, R. O. C","institution_ids":["https://openalex.org/I3141939062"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3141939062"],"apc_list":null,"apc_paid":null,"fwci":2.6065,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.91368733,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"38","issue":null,"first_page":"32","last_page":"39"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9886999726295471,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.77131187915802},{"id":"https://openalex.org/keywords/personally-identifiable-information","display_name":"Personally identifiable information","score":0.6184350252151489},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5583258271217346},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5426128506660461},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5370470881462097},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5275428295135498},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.5014724731445312},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.49043866991996765},{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.48678991198539734},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.47675666213035583},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.47228413820266724},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.4612426161766052},{"id":"https://openalex.org/keywords/personal-computer","display_name":"Personal computer","score":0.43442896008491516},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.267936110496521},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2457987666130066},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.1680956780910492}],"concepts":[{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.77131187915802},{"id":"https://openalex.org/C169093310","wikidata":"https://www.wikidata.org/wiki/Q3702971","display_name":"Personally identifiable information","level":2,"score":0.6184350252151489},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5583258271217346},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5426128506660461},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5370470881462097},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5275428295135498},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5014724731445312},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.49043866991996765},{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.48678991198539734},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47675666213035583},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.47228413820266724},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4612426161766052},{"id":"https://openalex.org/C2988821698","wikidata":"https://www.wikidata.org/wiki/Q16338","display_name":"Personal computer","level":2,"score":0.43442896008491516},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.267936110496521},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2457987666130066},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.1680956780910492},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C9390403","wikidata":"https://www.wikidata.org/wiki/Q3966","display_name":"Computer hardware","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/iccve.2015.10","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iccve.2015.10","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 International Conference on Connected Vehicles and Expo (ICCVE)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W769785085","https://openalex.org/W1544275340","https://openalex.org/W2040975483","https://openalex.org/W2081580037","https://openalex.org/W2123796147","https://openalex.org/W2125779607","https://openalex.org/W2139647184","https://openalex.org/W2321754910","https://openalex.org/W2406414127","https://openalex.org/W3089319657","https://openalex.org/W6783763832"],"related_works":["https://openalex.org/W2795366572","https://openalex.org/W2886588594","https://openalex.org/W3005214328","https://openalex.org/W2920961600","https://openalex.org/W3091061106","https://openalex.org/W2279805742","https://openalex.org/W4383269241","https://openalex.org/W2143186832","https://openalex.org/W1594483743","https://openalex.org/W1969997262"],"abstract_inverted_index":{"In":[0],"the":[1,22,26,35,48,72,97,103,108,111,116,139,146,212,216,244,250],"age":[2],"of":[3,14,102,110,131,141,167,179,246],"information":[4,140,169,197],"network":[5],"explosion,":[6],"users":[7],"can":[8,77,95,193,218],"be":[9],"connected":[10],"to":[11,30,61,64,107,182],"various":[12],"forms":[13],"social":[15,27,51,92,119,128,147],"networking":[16,28],"sites":[17],"whenever":[18],"and":[19,45,88,100,121,174,204],"wherever":[20],"through":[21,25,118,211,237],"Internet,":[23],"And":[24],"platform":[29],"interact":[31],"with":[32,115],"people.":[33],"Through":[34],"media":[36],"in":[37],"this":[38,132,176,247],"way,":[39],"people":[40,144],"know":[41,62,71],"each":[42],"other's":[43],"interests":[44],"preferences":[46],"by":[47,138,194],"relationship":[49],"between":[50,143],"friends,":[52],"but":[53],"for":[54,82,136,170,188,198],"many":[55],"international":[56],"companies,":[57],"it":[58,76],"is":[59],"important":[60],"how":[63],"understand":[65],"individual":[66,73],"preferences,":[67],"because":[68],"when":[69],"you":[70],"preference":[74,81,172,190,196],"information,":[75,159],"carry":[78],"out":[79,184],"personal":[80,91,168,171,180,189,195,200],"advertising,":[83,201],"product":[84,202,235],"recommendation,":[85],"article":[86],"recommended":[87],"other":[89,205],"diversified":[90],"service,":[93],"which":[94],"increase":[96],"click":[98,236],"rate":[99,232,238],"exposure":[101],"products,":[104],"better":[105],"close":[106],"needs":[109],"user's":[112,155],"life.":[113],"Therefore,":[114],"above":[117],"science":[120],"technology":[122],"development":[123],"trend":[124],"arising":[125],"from":[126,175],"current":[127],"phenomenon,":[129],"research":[130,217,248],"thesis,":[133],"mainly":[134],"expectations":[135],"analysis":[137],"interaction":[142],"on":[145,226],"network,":[148],"such":[149],"as:":[150],"user":[151],"clicked":[152,161],"fan":[153,162],"page,":[154],"graffiti":[156],"wall":[157],"message":[158],"friend":[160],"page":[163],"etc.":[164],"three":[165],"kinds":[166],"analysis,":[173],"huge":[177],"amount":[178],"data":[181],"find":[183],"corresponding":[185],"diverse":[186],"group":[187],"category.":[191],"We":[192],"diversify":[199],"recommendation":[203],"services.":[206],"The":[207],"thesis":[208],"at":[209],"last":[210],"actual":[213],"business":[214],"verification,":[215],"improve":[219],"website":[220],"browsing":[221],"pages":[222],"growth":[223,228,239],"11%,":[224],"time":[225],"site":[227,230],"15%,":[229],"bounce":[231],"dropped":[233],"13.8%,":[234],"43%,":[240],"more":[241],"fully":[242],"represents":[243],"results":[245],"fit":[249],"use's":[251],"preference.":[252]},"counts_by_year":[{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":2}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}