{"id":"https://openalex.org/W2934406307","doi":"https://doi.org/10.1287/isre.2020.0953","title":"Distance and Local Competition in Mobile Geofencing","display_name":"Distance and Local Competition in Mobile Geofencing","publication_year":2020,"publication_date":"2020-10-22","ids":{"openalex":"https://openalex.org/W2934406307","doi":"https://doi.org/10.1287/isre.2020.0953","mag":"2934406307"},"language":"en","primary_location":{"id":"doi:10.1287/isre.2020.0953","is_oa":false,"landing_page_url":"https://doi.org/10.1287/isre.2020.0953","pdf_url":null,"source":{"id":"https://openalex.org/S202812398","display_name":"Information Systems Research","issn_l":"1047-7047","issn":["1047-7047","1526-5536"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016483439","display_name":"Yi\u2010Jen Ho","orcid":"https://orcid.org/0000-0002-2480-480X"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]},{"id":"https://openalex.org/I193531525","display_name":"George Washington University","ror":"https://ror.org/00y4zzh67","country_code":"US","type":"education","lineage":["https://openalex.org/I193531525"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yi-Jen (Ian) Ho","raw_affiliation_strings":["School of Business, George Washington University, Washington, District of Columbia 20052","Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802;"],"raw_orcid":"https://orcid.org/0000-0002-2480-480X","affiliations":[{"raw_affiliation_string":"School of Business, George Washington University, Washington, District of Columbia 20052","institution_ids":["https://openalex.org/I193531525"]},{"raw_affiliation_string":"Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802;","institution_ids":["https://openalex.org/I130769515"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003046218","display_name":"Sanjeev Dewan","orcid":"https://orcid.org/0000-0002-8768-8092"},"institutions":[{"id":"https://openalex.org/I204250578","display_name":"University of California, Irvine","ror":"https://ror.org/04gyf1771","country_code":"US","type":"education","lineage":["https://openalex.org/I204250578"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sanjeev Dewan","raw_affiliation_strings":["Merage School of Business, University of California, Irvine, California 92697;"],"raw_orcid":"https://orcid.org/0000-0002-8768-8092","affiliations":[{"raw_affiliation_string":"Merage School of Business, University of California, Irvine, California 92697;","institution_ids":["https://openalex.org/I204250578"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5030200837","display_name":"Yi\u2010Chun Ho","orcid":"https://orcid.org/0000-0003-0383-1216"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]},{"id":"https://openalex.org/I193531525","display_name":"George Washington University","ror":"https://ror.org/00y4zzh67","country_code":"US","type":"education","lineage":["https://openalex.org/I193531525"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yi-Chun (Chad) Ho","raw_affiliation_strings":["School of Business, George Washington University, Washington, District of Columbia 20052","Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802;"],"raw_orcid":"https://orcid.org/0000-0003-0383-1216","affiliations":[{"raw_affiliation_string":"School of Business, George Washington University, Washington, District of Columbia 20052","institution_ids":["https://openalex.org/I193531525"]},{"raw_affiliation_string":"Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802;","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.137,"has_fulltext":false,"cited_by_count":44,"citation_normalized_percentile":{"value":0.93592694,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"31","issue":"4","first_page":"1421","last_page":"1442"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.6268349289894104},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5618743896484375},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5428867340087891},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5315622687339783},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.47758936882019043},{"id":"https://openalex.org/keywords/consumption","display_name":"Consumption (sociology)","score":0.4500187635421753},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.42671650648117065},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3527357280254364},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.12172397971153259}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.6268349289894104},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5618743896484375},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5428867340087891},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5315622687339783},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47758936882019043},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.4500187635421753},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.42671650648117065},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3527357280254364},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12172397971153259},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1287/isre.2020.0953","is_oa":false,"landing_page_url":"https://doi.org/10.1287/isre.2020.0953","pdf_url":null,"source":{"id":"https://openalex.org/S202812398","display_name":"Information Systems Research","issn_l":"1047-7047","issn":["1047-7047","1526-5536"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W1579303078","https://openalex.org/W1801545485","https://openalex.org/W1980332117","https://openalex.org/W1988540086","https://openalex.org/W2006635751","https://openalex.org/W2021128188","https://openalex.org/W2029165215","https://openalex.org/W2039214061","https://openalex.org/W2041443502","https://openalex.org/W2051688880","https://openalex.org/W2052174306","https://openalex.org/W2053511614","https://openalex.org/W2057765075","https://openalex.org/W2067534308","https://openalex.org/W2068427777","https://openalex.org/W2078983314","https://openalex.org/W2081031629","https://openalex.org/W2110953678","https://openalex.org/W2111540864","https://openalex.org/W2112341467","https://openalex.org/W2132534623","https://openalex.org/W2134901430","https://openalex.org/W2140531949","https://openalex.org/W2151188651","https://openalex.org/W2152027044","https://openalex.org/W2206990105","https://openalex.org/W2319125984","https://openalex.org/W2343413709","https://openalex.org/W2618474302","https://openalex.org/W2886068994","https://openalex.org/W2892669661","https://openalex.org/W2913321842","https://openalex.org/W3121397352","https://openalex.org/W3122651512","https://openalex.org/W3123195011","https://openalex.org/W3124481258","https://openalex.org/W3124922652","https://openalex.org/W3125877494","https://openalex.org/W3125987309"],"related_works":["https://openalex.org/W3034529322","https://openalex.org/W2113597336","https://openalex.org/W2155505549","https://openalex.org/W2357479218","https://openalex.org/W1819546284","https://openalex.org/W2018648706","https://openalex.org/W2114232034","https://openalex.org/W2548449161","https://openalex.org/W2908364646","https://openalex.org/W1629556761"],"abstract_inverted_index":{"The":[0],"growing":[1],"ubiquity":[2],"of":[3,12,22,35,55,64,68,78,102,133],"GPS-enabled":[4],"smartphones":[5],"has":[6],"ushered":[7],"in":[8,32,52,93,115,153,167,175,190],"a":[9,127,141,164,172],"new":[10],"era":[11],"location-based":[13,136],"services":[14,72],"and":[15,26,39,66,90,123,139,163,179,187,202],"online-to-offline":[16],"commerce.":[17],"Geofencing":[18],"is":[19,28,59,81,169],"one":[20,132,150],"instance":[21],"this":[23],"broader":[24],"phenomenon,":[25],"it":[27],"being":[29],"widely":[30],"adopted":[31],"the":[33,53,69,76,88,94,100,116,120,134,154,197],"context":[34],"retail,":[36],"restaurant,":[37],"entertainment,":[38],"other":[40,180],"local":[41,91,188],"services.":[42],"By":[43],"targeting":[44,193],"users":[45],"on":[46,73,85,106,199],"mobile":[47,192],"apps":[48],"while":[49],"they":[50],"are":[51],"vicinity":[54,156],"physical":[56],"establishments,":[57],"there":[58],"potential":[60],"for":[61,185],"higher":[62],"levels":[63],"engagement":[65],"consumption":[67],"products":[70],"or":[71],"offer.":[74],"However,":[75],"level":[77],"consumer":[79,107,203],"interest":[80],"likely":[82],"to":[83,109],"depend":[84],"distance":[86,168,186],"from":[87,131],"establishment":[89],"competition":[92,189],"surrounding":[95],"areas.":[96],"This":[97],"study":[98],"examines":[99],"impact":[101],"these":[103],"two":[104],"factors":[105],"response":[108],"geofence":[110],"advertising":[111,200],"at":[112],"different":[113],"points":[114],"purchase":[117],"funnel,":[118],"namely":[119],"click":[121],"stage":[122],"conversion":[124,176],"phase.":[125],"Analyzing":[126],"rich":[128],"data":[129],"set":[130],"leading":[135],"marketing":[137],"agencies":[138],"using":[140],"sophisticated":[142],"Bayesian":[143],"empirical":[144],"methodology,":[145],"we":[146],"find":[147],"that":[148,183],"having":[149],"more":[151],"competitor":[152],"consumer\u2019s":[155],"reduces":[157],"click-through":[158],"rate":[159],"by":[160],"about":[161],"1%,":[162],"1-mile":[165],"increase":[166,195],"associated":[170],"with":[171],"17.6%":[173],"reduction":[174],"rate.":[177],"These":[178],"results":[181],"suggest":[182],"accounting":[184],"data-analytic":[191],"would":[194],"both":[196],"return":[198],"spend":[201],"welfare.":[204]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-07-31T08:31:51.225901","created_date":"2025-10-10T00:00:00"}
