Breville | Sage

A newer addition to the German market, but no less at home in the morning ritual. The Barista Express has found its place in Germany’s growing home espresso culture, showing that the ritual translates, even when the country code changes. This piece celebrates the connection to a machine that's become a companion for everyday coffee drinkers. Millions of Mornings campaign partners (DE): Minor Figures Vote Coffee THE BARN BERLIN Five Elephant. 🇩🇪🎬 Check out more interviews on IG: https://lnkd.in/gWtDCWq3 https://lnkd.in/gxvJPxih https://lnkd.in/gwSi3Fbs

A later addition to the UK market, but no less at home in the morning ritual. The Barista Express has made its mark on UK coffee culture as a reliable producer of consistent espresso. This piece celebrates that relationship, from “decent” to “brilliant”, including a regular feature on weekend television. Millions of Mornings campaign partners (UK): PACT Coffee Minor Figures CARAVAN COFFEE ROASTERS | B Corp™ Square Mile Coffee Roasters 🇬🇧🎬 Check out more interviews on IG: https://lnkd.in/gerChdYr https://lnkd.in/gq5HYPsr https://lnkd.in/gecMKXx4

How do you market a product that’s already in millions of homes? You capture the small, familiar moments that make a morning ritual feel personal. Millions of Mornings is a social-first campaign designed to recognise our longest-standing espresso machine, the Barista Express. Arguably, the appliance that continues to set the benchmark for home espresso. As Con Psarologos, General Manager of Coffee at Breville, puts it: “When something becomes part of your daily routine, it stops being just a product. It becomes part of your life.” Brought to life by Common Ventures in collaboration with the Breville Marketing Comms team, led by Molly Cave. 🌍☕️ Explore more from Millions of Mornings: https://lnkd.in/gpsmSqWD https://lnkd.in/gmwf4Fy9 https://lnkd.in/gjzdixz9 https://lnkd.in/g5PDeceV

We heard from some of our friends in coffee. The ones who’ve been using the Barista Express for years, long before this campaign came to life. This piece captures their perspective. Their routines. Their anecdotes. Their relationship with the machine over time. Millions of Mornings campaign partners (AU): Golden Brown Coffee Rumble Coffee Roasters Veneziano Coffee Roasters Axil Coffee Roasters 🌍🎬 Check out our interviews with EMEA regions: https://lnkd.in/g_pS49wV https://lnkd.in/gBtQ9-qM

A homage to the machine that turned coffee drinkers into coffee people – the Barista Express. Our most recent social-first campaign, Millions of Mornings, works to unveil real people and their mornings. We sent a group of professional photographers to capture homes from Seoul to Berlin, New York to London, Sydney to Paris. Each one grounded in the same truth: the Barista Express at the center of each morning, everyday. Brought to life by Common Ventures in collaboration with the Breville Marketing Comms team, led by Molly Cave. 🌍☕️ Explore more from Millions of Mornings: https://lnkd.in/gpsmSqWD https://lnkd.in/gmwf4Fy9 https://lnkd.in/gjzdixz9 https://lnkd.in/g5PDeceV

A homage to the machine that turned coffee drinkers into coffee people – the Barista Express. Our most recent social-first campaign, Millions of Mornings, works to unveil real people and their mornings. We sent a group of professional photographers to capture homes from Seoul to Berlin, New York to London, Sydney to Paris. Each one grounded in the same truth: the Barista Express at the center of each morning, everyday. Brought to life by Common Ventures in collaboration with the Breville Marketing Comms team, led by Molly Cave. 🌍☕️ Explore more from Millions of Mornings: https://lnkd.in/gpsmSqWD https://lnkd.in/gmwf4Fy9 https://lnkd.in/gjzdixz9 https://lnkd.in/g5PDeceV

How do you market a product that’s already in millions of homes? You capture the small, familiar moments that make a morning ritual feel personal. Millions of Mornings is a social-first campaign designed to recognise our longest-standing espresso machine, the Barista Express. Arguably, the appliance that continues to set the benchmark for home espresso. As Con Psarologos, General Manager of Coffee at Breville, puts it: “When something becomes part of your daily routine, it stops being just a product. It becomes part of your life.” Brought to life by Common Ventures in collaboration with the Breville Marketing Comms team, led by Molly Cave. 🌍☕️ Explore more from Millions of Mornings: https://lnkd.in/gpsmSqWD https://lnkd.in/gmwf4Fy9 https://lnkd.in/gjzdixz9 https://lnkd.in/g5PDeceV

***The Breville Jaffle Service Awards*** We held one of our favourite events this week at Breville, where we celebrate the people who make our workplace what it is. From 5 year to 35 years of service, each milestone tells a story of dedication, teamwork, and impact. Whether someone’s just starting their journey or has helped shape our culture for decades, we’re proud to celebrate.

Step into Breville’s House of Toast. A gallery-style showcase celebrating the launch of Breville’s Eye Q Auto Toaster. Over 10 years in the making, the Eye Q Auto Toaster is the first toaster to toast by colour instead of time. To celebrate, guests were treated to an immersive, sensory experience; each corner of Sydney's Marrickville COMA gallery, an ode to Toast. From a detailed history wall to an engaging laser stimulation where guests can feel like they are inside the Eye Q. And a unique, bespoke piece of “Toast Art” tying everything together. Aiming to captivate and educate, House of Toast was a launch event like no other, designed to serve as a tactile, multisensory experience for toast lovers. Lead by APAC & North America PR, Events & Partnerships Manager, Chiara Greensill with the support of creative powerhouse Hatrik House.

Introducing the next leap in toasting technology: the Eye Q® Auto Toaster Range For more than a century, toasters have relied on time. But time isn’t always right. Say "hello" to our Eye Q Auto Toaster, a world-first innovation that lets you toast by colour, not by clock. Using Eye Q® Optic Sensor technology powered by Sensability™, it monitors toast up to 10 times per second and automatically stops when your chosen shade is reached. Every slice, perfectly golden. No guesswork. No burnt edges. From Sourdough Mode (crafted to handle thicker crusts and denser crumb) to the beloved ‘A Bit More’® function and Crumpet Mode, every detail has been designed for precision, performance, and effortless delight. “Until now, every toaster no matter the brand or price has relied on timed heating,” says Douglas Nash BRG Group's Global Product Officer. “The Eye Q® Auto Toaster is a breakthrough that fundamentally changes what’s possible in toasting.” The result? A transformative new benchmark in the humble, incredibily beloved, art of toast. Available in Australia from 14 October 2025, and in two models (an auto 2-Slice & 4-Slice) and three distinctive finishes, including a fiercly sleek launch edition Noir.