There are a couple of peculiarities worth understanding when dealing with title tags and master pages within Web Forms and ASP.NET MVC. These assume you are using the HtmlHead control, aka <head runat="server" />. The first peculiarity involves a common approach where one puts a ContentPlaceHolder inside of a title tag like we do with the default template in ASP.NET MVC: <%@ Master ... %> <html> <

