Manage projects, coordinate teams, and master your company with Basecamp

Planning a product launch

A launch needs product, marketing, sales, and support all ready on the same morning. Basecamp puts the launch date, tasks, press, and party in one project, so every team knows what they’re responsible for before launch day.

Launch event and photo shoot pictures live in Docs & Files, To-dos cover launch week, and the launch team sets October 6 as launch day on the Message Board. The Calendar holds the demo rehearsal and early calls with reporters, and every launch task moves across a Card Table until it ships.

Background by Calvin Ma via Unsplash


The same core features are included with every package

  • Message Boards for internal announcements
  • To-dos for tracking work and accountability
  • Card Tables is our take on Kanban for process tracking
  • Chats & Pings for group chat and direct messaging
  • Scheduling for deadlines, milestones, and events
  • Docs & Files for storing assets
  • Reports & Automatic Check-ins for staying up on things
  • Connect your AI agents, Claude, ChatGPT, Muse, Grok Bot, and others
  • Rock-solid reliability and a record you can trust
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