Mid-Market Grid® for Password Managers
Password Managers Definition
This page was last updated on June 9th, 2025
Password managers store and control a user's passwords through an encrypted vault downloaded to a user’s computer or mobile device or digitally through browser plugins or extensions. As an identity management software, The best password managers help protect personal data by securing and strengthening personal passwords. They allow users to create strong and unique passwords for every website or application they log in to while saving the user from having to memorize each password. Personal password managers are typically for individual users or small groups, but paid password managers, the kind of products listed on G2, can be used by larger businesses to maintain highly secure credentials. The products can be used to share, randomize, mandate, and monitor password changes.
Some identity management products provide password features, but software specific to password management typically provide less advanced capabilities than identity and access management (IAM) software, single sign-on (SSO) solutions, and user provisioning and governance tools.
To qualify for inclusion in the Password Manager category, a product must:
- Store and save passwords for websites
- Automate the filling of password forms or logins
- Provide tools for securely sharing credentials
- Integrate with browsers or function atop applications
- Allow users to create, change, or randomize passwords
Mid-Market Password Managers Grid® Scoring Description
Products shown on the Mid-Market Grid® for Password Managers have received a minimum of 10 reviews/ratings in
data gathered by May 27, 2025. Products are ranked by customer satisfaction (based on user reviews) and market
presence (based on market share, seller size, and social impact) and placed into four categories on the
Grid®:
- Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: Keeper Password Manager, Bitwarden, Rippling, NordPass Business, Dashlane Password Manager, 1Password, LastPass, IT Glue, and RoboForm
- High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: Securden Password Vault for Enterprises
- Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: Zoho Vault and HashiCorp Vault
- Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: KeePass, ManageEngine Password Manager Pro, Passwd - Team Password Manager, TeamPassword, Hudu, Uniqkey, Akeyless Platform, and Passpack
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in any form without G2’s prior written permission. While the information in this report has been
obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy,
completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
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