ExplainVisually

BACKGROUND

Please describe your company and your position there.

4th bank in Poland in terms of total assets, 2,2 mln market active users of mobile banking, 5,6 mln retail clients, 26k corporate clients, since 2007 present also in the Czech and Slovak markets. mBank has been a synonym for innovative banking solutions for years.

We were the first fully Internet-based bank in Poland and today we set the direction of the mobile and on-line banking development. We are one of the strongest and fastest growing financial brands in Poland, listed on the Warsaw Stock Exchange since 1992.

The bank started its operation in 1986 as Bank Rozwoju Eksportu (BRE Bank) and over the years it has systematically developed its competencies in the area of servicing various client groups, continuously enriching its offer.

After the brand unification in November 2013, when the mBank name replaced not only the name of the company, but also the BRE and MultiBank brands - the bank gained not only a new image, but also new values. Today we are a universal bank, specialising in servicing all client groups.

Acting under the mBank logo, which has different colours depending on the type of the offer, we provide comprehensive services within the scope of retail, business, corporate and private banking. I'm responsible for internal communication and communication for strategic projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExplainVisually?

We hired the ExplainVisually to make a film promoting our strategic project - mBank Digital Transformation. We wanted to make this film in a different form than what we have been creating so far. We wanted it to stand out and be remembered. That's why we decided on a drawing form.

What were your goals for this project?

From my perspective, the main goal was to show how we approach to digitization in the bank and how people should pay attention to in their daily work and what to improve it. We would like to point out that digitization is inevitable in this day. Especially if we have a lot of paper and many systems.

SOLUTION

How did you select ExplainVisually?

We were looking for companies that make animated films. ExplainVisually turned out to be the best.

Describe the scope of their work in detail.

I am responsible for internal communication, conducting digitization projects and communicating these projects to employees. I create communication strategies, organize meetings between employees and the management board.

I cooperate with creative agencies, and make marketing materials. I manage the internal intranet, write communication to employees.

What was the team composition?

There were 2 people from vendor's site and 4 people from mBank (project leader, 2 stream leaders responsible for digitalization and I responsible for communication and creative site)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

80 people liked the main post and 30 of them shared it. It is a really good result in our company. The most popular posts have about 100 likes

How effective was the workflow between your team and theirs?

We collected the expectations in a brief by e-mail. We contacted mainly by e-mail and by phone. We discussed and accepted individual parts of the work. We had a leader and a contact person on both sides. Contact was very easy and open. We worked without delay, very dynamically

What did you find most impressive about this company?

Openness, great creativity, good atmosphere, lots of ideas and suggestions, and at the same time a structured brief and well-collected expectations.

Are there any areas for improvement?

Definitely no. I'm completely satisfied. Everything quickly, within the specified time, in very good quality and taking into account our brand book.