GetDevDone

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing in a growing startup that has just raised $25 million in series A round led by Accel. We currently have 25 people but we’re expanding to have 60 employees in the next six months.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with P2H Inc?

We’re highly built on digital marketing. Our digital presence is very important for our go-to-market dynamic, so we hired P2H for their development and design services.

SOLUTION

What was the scope of their involvement?

P2H takes care of all of our development and design needs, whether it be for a website, microsite, app, or any other digital media. They perform backend updates, overall website performance improvements, web page creation, and UX enhancements. They set up the hosting and build resource libraries for us as well. We also turn to the team to create tools for our campaign work as well as customized management consoles. Right now, they are developing an online game for our company. 

For every major development or design need, we provide the team with a technical brief that details our functional and design requirements. We sometimes also provide them with a mockup that they could build off of. We’ve been working together for a very long time, so we have a good understanding of each other’s processes. P2H adjusts as needed to our timelines and complex workflows.

What is the team composition?

We are working with a project manager, several front- and backend developers, a QA team, and a design team. 

How did you come to work with P2H Inc?

I worked with P2H in my previous organization. I used to manage the digital marketing and growth teams there, and when we were looking to expand our internal web dev team, I debated hiring additional developers or hiring P2H. They were highly commended by that previous company’s CTO, so I decided to use them. That way, we could have a flexible, scalable arrangement. 

They delivered everything quickly and according to our expectations. There were no issues. I decided to bring them in once more when I started working for this new company.

How much have you invested with them?

Over the years, including our work in the previous company, we’ve spent around $250,000–$500,000.

What is the status of this engagement?

This engagement started in June 2018 and is still ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

P2H’s development work has helped us bring in 10 million users and tens of millions of dollars to our pipeline, annually. They’ve become essential to the main generation channels of our multibillion-dollar company. As our external development resource, they’ve continuously and consistently delivered everything we’ve asked for in terms of timeliness and quality.

How did P2H Inc perform from a project management standpoint?

We’ve had this partnership across two companies now, which speaks a lot about their performance as a development team. Their project manager, in particular, is very understanding and works to accelerate processes in order to get things to us more quickly and efficiently. We use Jira with a Jenkins integration to manage the different projects. 

What did you find most impressive about them?

P2H’s ability to operate and deliver any type of digital project really stands out. Web development houses usually only specialize in one type of platform, but this team is very diversely skilled. They are versatile and flexible, able to support us on any type of platform, and capable of providing experts in QA, development, and design. Everything is under one roof.  

Are there any areas they could improve?

No, I haven’t found anything that P2H couldn’t tackle.

Do you have any advice for potential customers?

Be very clear about what you want or invest time in leveraging resources to come up with a detailed brief. You will need this before you engage in actual development with P2H. Make sure to outline what you want them to build for you and how you would like to manage the production process. Don’t leave a lot of room for interpretation; be as specific as possible.