Markacy

BACKGROUND

Introduce your business and what you do there.

I’m the director or growth and acquisition at a skincare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Markacy?

We wanted to become experts in the digital funnel. We also wanted help with our development and subscription programs.

SOLUTION

What was the scope of their involvement?

Markacy set up and optimized our Google Suite channels, Amazon, and Facebook. The team also automated some of our email flows. After taking some of our more successful ads and doing an audit, they provided insights and observations and then processed to provide us with optimized creative solutions. 

This involved creating about six videos of different lengths that included Youtube, Instagram, and Facebook ads. They produced and provided creative direction for the videos.

They didn’t necessarily establish anything new; they simply refined everything so that we weren’t overspending where we didn’t need to. Markacy currently oversees our development department, doing a lot of conversion rate optimization (CRO) work for us.

What is the team composition?

Tucker (Managing Partner) is our main account executive. Additionally, depending on which channel we’re leveraging, we have access to five other teammates who are experts in those channels. I’ve been in contact with Briana (Growth Director) and Ned (Growth Lead), who helps with all things apps.

How did you come to work with Markacy?

Another startup we knew told us about Markacy. They told us that the team was providing them with the skills and tools that we needed. We had a lot of piecemeal work going on with different agencies, so having everything under one umbrella was really appealing to us. 

How much have you invested with them?

We’ve spent about $250,000.

What is the status of this engagement?

Our engagement began in October 2019, and we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their KPIs were increased subscriptions, cost-per-click, and customer acquisition cost. The videos turned out phenomenal and I was really impressed with their attention to detail. Markacy kept their work within the budget and did everything efficiently and quickly.

We are a startup and being scrappy is important to us, and they were. I usually don’t like working with agencies and would prefer to have everything in-house. But I keep bringing Markacy on because they are always bringing new insights, energy, approaches, and industry trends. 

This is very important to us because our team is strapped, so that extra energy is imperative. They’re continually optimizing some of their digital work, especially CRO. Overall I’d say that Markacy’s return on ad spend (ROAS) is solid, which is something I don’t see often with digital agencies.

How did Markacy perform from a project management standpoint?

I’ve been incredibly impressed with Tucker. He is attentive, detail-oriented, and has a great personality. I trust them.

What did you find most impressive about them?

Tucker is what sets them apart. He’s passionate, dedicated, fun to work with, and knowledgeable. I’ve also been impressed with the way Markacy has presented information and opportunities. 

When we have success, I’m proud of them, and when we have misses, the team is there with us to help us strive for better. Having access to a whole team has allowed me to find the right person to help me with specific questions.

Are there any areas they could improve?

No, nothing comes to mind. The things that I would ask them to improve would take away what makes them unique. They’re a great team. I’m always gonna push my partner to give me more because there’s always room for improvement.

Do you have any advice for potential customers?

Understand what you’re looking for in a partner and define it clearly. It’s so easy in this digital era to be distracted and want to use all of the digital channels. Understand your consumer and think about how you can leverage that information.

Markacy can do anything with any amount of money, but you need to understand what you want out of your digital channel otherwise you’ll get wrapped up in unnecessary elements.