We are ROAST. Performance marketing agency, driving ROAS in the new era of discoverability. Helping brands get found everywhere discovery happens.
B Corp Certified | UK's Best Small Companies to Work For 2018-2025 | Most Effective Agency 2020 | Best Digital Agency 2019
Our goal is simple, to increase the return on your advertising spend (ROAS). We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time. We extract solutions from data science along with experimentation and apply it where it will be most valuable.
By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data. How we work with you: Being independent allows us to be flexible with our clients.Digital Marketing moves quickly and we can change our strategy and tactics just as quickly. We make sure we build you the correct team, formed around your business. This team will be selected as the right team to drive success for YOUR business. We never build our teams around certain departments, we make them client centric. This way your challenge and goal are always the focus. We form partnerships built on TRUST. Word of mouth and strong client relationships have been the driving force of our agency growth from day one. With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again. With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know.
We always strive to build meaningful and genuine connections.
ROAST is a part of ROAST Group, an award-winning network of specialist digital agencies.
www.weareroast.com
Hello@weareroast.com
+44 (0) 208 102 8500
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ROAST offers competitive pricing, delivering significant value for cost. Clients appreciate their responsive project management and tailored strategies. Specific project costs weren't disclosed, but engagements vary in scale, with some clients investing up to £500,000. Overall, they are recognized for their effective results and partnership approach.
Clients value ROAST's responsiveness and proactive approach to addressing their needs. The team's ability to quickly adapt to changing project requirements and provide timely solutions is a key strength.
Occasional Project Delays and Innovation Challenges
While generally reliable, some clients noted occasional project delays and expressed a desire for more innovative solutions. ROAST is encouraged to continue pushing boundaries and enhancing their strategic planning to maintain client satisfaction.
Innovative and Strategic Approach
ROAST is recognized for their innovative mindset and strategic planning. They offer fresh ideas and forward-thinking initiatives that help clients stay ahead of market trends and achieve long-term goals.
Deep Understanding of Client Needs
Clients appreciate ROAST's dedication to understanding their business objectives and industry nuances. This alignment allows ROAST to provide customized solutions that effectively address client challenges and drive success.
Positive Cultural Fit and Collaboration
Many clients highlight ROAST's cultural alignment and positive working relationships. Their approachable and flexible team integrates seamlessly with client teams, enhancing collaboration and project outcomes.
Effective Use of Technology and Tools
ROAST efficiently utilizes industry-standard tools for SEO analysis, reporting, and project management. Their technical acumen and ability to leverage technology contribute to their successful project execution and client satisfaction.
"They were resilient, flexible, and great communicators."
Jun 25, 2025
Director of Marketing, Goat Interactive
Gilles Catteeuw
Verified
Gambling
United Kingdom
51-200 Employees
Online Review
Verified
ROAST handled an iGaming firm's paid user acquisition efforts. The team managed and optimized media buying campaigns focused on acquiring first-time depositors and maximizing ROAS.
ROAST set up dashboards using the client's tracking platform. The team was solution-oriented and had a great reporting routine. They were resilient, flexible, and great at communicating. Moreover, the team delivered work on time and met the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Marketing of Goat Interactive
Describe what your company does in a single sentence.
Sportsbetting and casino online operator
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ROAST to accomplish?
Paid user acquisition
SOLUTION
How did you find ROAST?
Referral
Why did you select ROAST over others?
Company values aligned
How many teammates from ROAST were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
First time depositor driving mediabuying, optimised on ROAS. Sub-Saharan African region exclusively.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
the dashboards Roast kindly set up for us using our tracking platform
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Absolutely, always solution minded and a great reporting routine.
What was your primary form of communication with ROAST?
Virtual Meeting
What did you find most impressive or unique about this company?
resilient, flexible & great communicators
Are there any areas for improvement or something ROAST could have done differently?
lots of experimentation which is good, but sometimes perhaps as a go-to attitude rather than uncovering underlying challenges
We are ROAST, an international performance media team founded in 2015 with B Corp certification. Our specialists combine SEO, content, paid media, strategy, data & analytics, content marketing to drive measurable ROAS and discoverability. With global offices and long-term clients (93% retention, 9.5 NPS), we build data‑led solutions, proprietary tools and award‑winning campaigns that scale sustainable growth.
Meet the Team
John BarhamManaging Partner
He has been in the industry since 2008, bringing 18 years of experience across financial services, travel., e-commerce, B2B and healthcare. Outside of work, John enjoys cooking up a storm in the kitchen, long walks across muddy fields and pub lunches
Phil BurgessManaging Partner
With 30 years' experience across finance, insurance, travel, FMCG, media and B2B, Phil is a digital marketing pro and our Managing Partner. Outside of work, Phil's usually found sailing, always chasing the next adventure.
James KennaUS Managing Partner
James is Managing Partner at ROAST, with 12 years' experience across retail, e-commerce, insurance, finance and B2B. He challenges where it counts, asks the right questions and is focused on what matters most: helping you and your business succeed.
What Sets Us Apart
Restless Minds
We’ve built a network of entrepreneurial minds – a group of thinkers, tinkerers and obsessive optimisers who are never happy to settle for work that’s just ‘OK’.
Collaboration
Our client servicing approach hinges on collaboration, but this value extends to everything we do – whether its working cross-agency, cross-team or with our partners.
Purpose
We house teams of professionals into different areas of expertise but always operate with shared values at our core. Our aim is to transform the fortunes of those we work with.
Premier Verified means Clutch independently confirmed ROAST is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 17 verified client reviews averaging 4.9 stars.
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