Three29

BACKGROUND

Introduce your business and what you do there.

I’m a brand manager for a CPG company in the wine space. I work for three of our brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Three29?

We needed a digital agency. Our initial objective was to manage our websites and keep everything live and updated.

SOLUTION

What was the scope of their involvement?

Over the years, we’ve grown our engagement with Three29. When we first started working with them, the team took over our existing websites. We initially went through a standard briefing process; they did some background work, auditing competitive websites. Then, we developed a brief with complete information on the building and design of those websites.

Three29 has built us two new WordPress websites, and they’ll work on the third one soon. The sites have a lot of video functionality and information about our products and company. We didn’t do the e-commerce site with Three29, but they’ve worked closely with the service provider that did it.

For digital marketing and social media, they’ve done everything from creating a calendar schedule to content creation and copywriting. They’ve helped us manage Facebook, Instagram, and Twitter and showed us the best practices to grow our accounts. Also, Three29 answers general comments, and the team has given us some guidance on SEO. They’ve provided recommendations that we’re trying to sell to our leadership. Additionally, they’ve developed some creative assets and worked with us to create the content we need.

Currently, they maintain and host the websites and help us design and build promotional landing pages for different campaigns throughout the year.

What is the team composition?

We mainly work with the director of project management and digital marketing director. We’ve also worked with the owner, 1–2 designers, and 1–2 developers. When we work on social media, sometimes they add a marketing person to support the digital marketing director.

How did you come to work with Three29?

We went through an RFP process. They came from a referral, but they competed against another 2–3 agencies. We chose them because we felt a great synergy between our teams, so it seemed like we’d work together well. They were also local and the right size for our company. Three29 could match our company’s lifecycle as a fairly large brand. In general, we felt great about them, and the team was attentive and responsive from the beginning.

How much have you invested with them?

We’ve spent between $100,000–$250,000.

What is the status of this engagement?

We began our partnership in February 2019; we’re still actively working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve definitely had an increase in followers, and Three29 has been able to strengthen engagement. We’ve come up against some challenges, but they’ve been proactive and willing to pivot when we need changes. Overall, we’ve received amazing feedback on the look and functionality of the website. Since we’ve done the update, we’ve also seen an increase in time on site, which is really positive. 

How did Three29 perform from a project management standpoint?

They’ve been the greatest partner. The team is good at timing, and they move things along quickly. Whenever there’s an issue, they notify us immediately, which helps manage expectations on our side. In general, we’re the ones holding up the project because we had to get approvals or input content, but Three29 constantly keeps us on track.

We mainly communicate through email, phone, and Google Meet. We have weekly or biweekly checking calls to ensure everything’s working properly. Additionally, we use Figma to provide feedback on design.

What did you find most impressive about them?

They have a great size and excellent capabilities. We work directly with Three29, so they get to know our brand. Moreover, we’ve never come to them with something that they can’t handle. They always know how to do it.

All in all, they’re great people to work with, and we value our partnership.

Are there any areas they could improve?

No, we don’t have anything at this point. We’ve been happy working with them.

Do you have any advice for potential customers?

Show them how everything ties together. If they have knowledge about your business and your pain points, they’ll be able to come up with interesting ideas and suggestions.