VisualFizz

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of mHUB

Describe what your company does in a single sentence.

mHUB is a leading independent hardtech and manufacturing innovation center that exists to convene the entrepreneurial ecosystem around physical product innovation to ensure that the manufacturing industry continues to accelerate, grow, and thrive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VisualFizz to accomplish?

• Create awareness about the mHUB Accelerator program for Startups
• Generate leads by inviting startup founders to apply to participate in an accelerator cohort

SOLUTION

How did you find VisualFizz?

Referral

Why did you select VisualFizz over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from VisualFizz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

mHUB, one of the nation’s leading independent hardtech and manufacturing innovation centers, opened applications for its 2023 Climate and EnergyTech accelerator program. mHUB was specifically looking for early-stage startups developing physical products / hardtech solutions in hydrogen, carbon capture and sequestration, renewable energy, energy storage, distributed energy resources, and electrification and decarbonization of hard-to-abate industries. 

The application window for the 2023 Accelerator cohort was open from May 15 to July 12, with the goal to get at least 150 teams to apply and the top 10 inducted into the 6-month accelerator program in September 2023.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First off, the team at VisualFizz is SUPER TALENTED. Marissa will always give you honest feedback about your landing pages and suggestions for improving UX. Ross is a PPC Rockstar who really knows his stuff. And Dan Salganik is a gem of a guy - who is willing to work with you to make sure everyone is happy. I'm genuinely impressed by the caliber of the VisualFizz Team. 

Now, this is the second PPC campaign I've worked on with the VisualFizz Team. The paid search, paid display, and paid social work they did resulted in over 5.4M impressions, 15K+ clicks, and 56 conversions that led to 160 quality applications submitted. This was the second campaign we ran with VisualFizz and we saw 9% improvement from their previous campaign (and 38% improvement from the last/former agency). 

Overall, mHUB is really happy with their work and is looking forward to working with them again on the next accelerator campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The VisualFizz closely monitored the PPC campaign and made changes to optimize the campaign. We would meet biweekly to review the campaign's performance and the notes documented in the performance/optimization log. The team is super responsive and extremely attentive to detail.

What was your primary form of communication with VisualFizz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love that the VisualFizz Team is so talented across disciplines. Whether you need graphic design, copywriting support, or help with your SEO/keyword research or campaign strategy, VisualFizz really can cover all your needs from A to Z.

Are there any areas for improvement or something VisualFizz could have done differently?

There really isn't anything I'd recommend for areas of improvement. I'm very pleased with the VisualFizz ad agency.

BACKGROUND

Please describe your company and your position there.

I am the Chief Administrative Officer at The Counselors of Real Estate. The Counselors is an international organization of high profile property professionals which include principles of prominent real estate, financial, legal, and business advisory firms, as well as recognized leaders of government and academia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VisualFizz?

Our website was created by a vendor that no longer supports Wordpress, therefore they could no longer serve our needs nor could they revamp our Member Search area.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for vendors who specialized in WordPress who could assist us in maintaining our current website, refresh some of the pages and images, and revamp the Search Feature to better serve our members' needs.

Describe the project in detail and walk through the stages of the project.

We had a series of meetings to discuss the functionality we wanted to add. We needed potential clients to find CREs by searching multiple areas of expertise, disciplines, area served, designations, member location, property type, and company name. We also wanted potential clients to narrow searches or broaden searches according to their needs. And we wanted an 'email the CRE' function. We had several meetings over a series of months.

VisualFizz took on this project after our old vendor dropped the ball. The old vendor had begun building out the functionality and VisualFizz took over. It turned out that the old vendor really missed the mark in the initial stages, which hindered VisualFizz's progress.

Our old vendor had no real documentation on the back end functionality of our website, so VisualFizz was forced to learn and document as they worked to rebuild the entire Search functionality. Working through these issues took extra time, but we are very happy with the end result.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with 4 people, the 2 Managing Partners, a Project Manager, and a Developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The member feedback we have received has all been positive.

How effective was the workflow between your team and theirs?

The VisualFizz team has been extremely responsive and eager to jump on a call, if necessary.

What did you find most impressive or unique about this company?

I appreciate their responsiveness and willingness to work with us. We had a very small budget but they have been willing to work within the parameters we have requested.

Are there any areas for improvement or something they could have done differently?

No. I hope we continue to have very good experiences working with VisualFizz. So far, so good!

BACKGROUND

Please describe your company and your position there.

At the time I was working for a global and national nonprofit working to build leadership skills for youth affected by poverty and building schools around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VisualFizz, and what were your goals?

The charity needed a website refresh after falling stagnant around 5 years. Our goals were to update as mobile-responsive, to add in interactive features, and to drive faster conversion points to our key areas of community support and volunteerism.

SOLUTION

How did you select VisualFizz and what were the deciding factors?

Our team went through a lengthy RFP process. We started with a long-list of agencies, narrowed down to a shortlist of 5, then had in-person or phone interviews with our top 3. Deciding factors for Visual Fizz were responsiveness, communication, clear strategies, and a timeline of the deliverable.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

1. Discovery
2. Draft of Wireframe
3. Review/tweaks of the wireframe
4. Production/coding
5. UAT, authentication
6. Last-minute review, tweaks
7. Release

How many people from the vendor's team worked with you, and what were their positions?

About 4 to 5, ranging from owner to developer to project manager and everyone in between. A great team, solid.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The deliverable was beautiful, few things to tweak with the constant communication, and most importantly on time.

Describe their project management style, including communication tools and timelines.

Superior project management leadership and I consider myself a strong PM at heart. They cut the clutter of too many comms tools and patch you right into their PM to limit the firehouse of extraneous messages. Again, they get to the point and effective.

What did you find most impressive or unique about this company?

Their humbleness, good-nature, willingness to collaborate always, technical skills, and creativity impressed us.

Are there any areas for improvement or something they could have done differently?

No, I'm excited to see where this company goes and who they continue to elevate in the digital landscape.

BACKGROUND

Introduce your business and what you do there.

We’re an online blog that does mattress and bedding reviews. I’m the owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VisualFizz?

They do some of our SEO work, as well as things on the backend that I can’t do myself.

SOLUTION

What was the scope of their involvement?

VisualFizz has helped develop our website’s backend to improve our SEO, site speed, and how our pages are being crawled by Google. They’ve implemented a few things specific to SEO needs. They use Google Analytics and several other platforms.

What is the team composition?

On average, we work with three people. I believe one of them is the owner, one does development, and one is an SEO strategist.

How did you come to work with VisualFizz?

I did a little research for SEO companies that I thought could handle the scope of work we were looking for. I spoke to them further and figured that they were the best match for us.

How much have you invested with them?

We’ve spent around $30,000–$40,000.

What is the status of this engagement?

It started in June 2019, and it’s a continual project. They do monthly SEO for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've been very consistent in making improvements from the time we started until now. We've definitely seen upward trends with them. Our numbers have remained steady, if not increased. They have helped improve our site speed and made certain pages faster and more user-friendly. Overall, they’ve improved our site.

How did VisualFizz perform from a project management standpoint?

VisualFizz has done a great job. They’re very easy to communicate with, and they get back to us very quickly. They’re always on the ball with everything. They’re very customer-focused and make sure that the client is in the know. They also work around our work schedule, so they’re very accommodating and easy to work with.

What did you find most impressive about them?

Their knowledge is impressive. They have a very well-versed team of people in place. Their communication has also stood out to me. They always put the customer first, which goes a long way.

Are there any areas they could improve?

At this point, there’s nothing that I can think of.

Any advice for potential customers?

I’d say that communication is key. When you’re looking for any SEO company, ensure that what they’re able to offer is what you really need and are looking for. Other than that, they’ve been a really good company to work with.

BACKGROUND

Introduce your business and what you do there.

I am a manager at EMPDCC. We are a data center specializing in hosting and IT solutions services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VisualFizz?

Our company was in the process of expanding into a new solutions space to host classes for specific certifications. We engaged VisualFizz to help increase awareness of our new service in our market.

SOLUTION

What was the scope of their involvement?

We rely on VisualFizz for extensive marketing and content creation efforts. Their services include coordinating email blasts and creating landing pages. Overall, they always have ideas and solutions, which are detailed well in project plans that outline how they want to steer the marketing campaign.

What is the team composition?

I only communicate with the two co-owners and a project manager, but they have a larger team working behind the scenes, as well.

How did you come to work with VisualFizz?

We vetted 10–15 marketing companies, but we felt the most comfortable with VisualFizz because of their honest and genuine nature. VisualFizz wanted to ensure we had a healthy relationship instead of focusing only on the money.

How much have you invested with them?

We’ve spent about $20,000.

What is the status of this engagement?

Our engagement began in November 2018 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen significant increases in awareness, inquiries, and ticket sales as a result of their marketing campaigns. This project has been an incredible success.

How did VisualFizz perform from a project management standpoint?

They manage the project very well. They have a professional approach, which we appreciate. VisualFizz has been prompt and responsive—always willing to take our questions and discuss the campaign.

What did you find most impressive about them?

VisualFizz has demonstrated a tremendous work ethic throughout the project. They haven’t made our engagement about the transaction but rather about the relationship and the work.

Are there any areas they could improve?

No, they’ve been nothing but great for us so far.

Do you have any advice for potential customers?

I’d advise future customers to work closely with them and follow their directions because a lot of experience backs their insight.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of (a/an) Non-profit

Describe what your company does in a single sentence.

Our company is dedicated to preserving the legacy of the Holocaust by honoring the memories of those who were lost and by teaching universal lessons that combat hatred, prejudice, and indifference.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VisualFizz to accomplish?

• Produce a :15 TV commercial to promote a new special exhibition.

SOLUTION

How did you find VisualFizz?

Referral

Why did you select VisualFizz over others?

Referred to me

What was the size of VisualFizz’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Two :15 commercials for broadcast on select television stations within the Chicagoland area, each promoting a new special exhibition on display at the Museum.

RESULTS & FEEDBACK

Describe their project management. Did they deliver items on time? How did they respond to your needs?

VisualFizz kept us apprised of progress throughout the process of producing both commercials. They were amenable to our requests for edits to initial drafts and they were respectful of our deadlines.

What did you find most impressive or unique about this company?

We appreciated working with a local company with personal ties to our organization.

What was your primary form of communication with VisualFizz?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something {provider_name} could have done differently?

The first :15 commercial project came out with a sense of "rushing" through the spot - there were many animated visuals that were included in an effort to convey as much information as possible within a very short amount of time, and it did feel a bit busier than we'd have liked. We shared this feedback at our post-mortem debrief and the next :15 commercial showed that we were heard, we ended with a beautifully animated spot that captures attention and matched the tone we were looking for.

BACKGROUND

Please describe your company and your position there.

I was the design lead at Zymo Interactive, a design and development firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VisualFizz?

We needed assistance with social media marketing and content creation.

What were your goals for this project?

We wanted to increase our overall Google rankings and develop a schedule for creating and releasing content.

SOLUTION

How did you select this vendor?

I was familiar with the quality of their managing partner’s social media work.

Describe the scope of their work in detail.

VisualFizz managed all of our company’s social media accounts and blog content. They also provided SEO services, working to improve our search rankings.

What was the team composition?

They provided a social media specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They created quality content. They delivered frequent social media posts, triggering them at critical times to get the most visibility. Additionally, the team drafted relevant, supporting content for our blog.

How effective was the workflow between your team and theirs?

The workflow was flexible. They accommodated our adjustments throughout the process.

What did you find most impressive about this company?

Though they worked independently, they remained responsive. They needed minimal guidance to create quality content.

Are there any areas for improvement?

Nothing comes to mind.