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Do Business Like You’ve Seen It Before

Commoncog helps business leaders and investors make better decisions in uncertain times, by expanding the set of business scenarios that they recognise in their heads.

We research and publish business cases that help you do better, organised according to business concepts, using a theory of accelerated expertise that’s proven to work.

Read by peers at:

Microsoft logo Berkshire Partners logo Volaris Group logo General Catalyst logo Amazon logo Bloomberg logo

Business cases work better if you read them the way the experts do.

Commoncog’s Calibration Case Method helps you build the skill of business pattern-matching better, faster. Learn how experts in business and investing master their fields, and copy their method for yourself.

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Watch on YouTube: Introduction to Commoncog's Calibration Case Method

Get a free, 7-day email course on the Calibration Case Method

One lesson a day, for seven days. No spam. Learn the principles of the Calibration Case Method, to use it in your life.

    The Commoncog Case Library

    is an evergreen collection of cases arranged into Concept Series — and home to the Calibration Case Method.

    Browse all concepts →

    You don’t have to go to school for a business syllabus

    A soup-to-nuts, practitioner-oriented journey through the game of business. We test business ideas so you don’t have to.

    Check out the Business Syllabus →

    OPERATIONS

    Operator Basics Process Improvement Operational Excellence Org Design and Org Culture The Limits of Operational Excellence Product Taste

    MARKETS

    Competitive Arbitrage The Idea Maze Sensemaking in the Market Markets as Complex Adaptive Systems Positioning 7 Powers

    CAPITAL

    Respecting Cash Flow The Expertise of Capital in Business Capital Allocation The Capital Cycle Capital Expertise Case Sequence

    Latest Writing

    More Writing

    ‘The Ultimate Business-Cycle Bottom Fisher’

    How Kwek Leng Beng turned a regional business into a global hotel empire, trampling over a distressed Donald Trump in the process. Part of the Asian Conglomerate Series.

    Stop Worrying About Survivorship Bias With This One Weird Trick

    Why successful investors and businesspeople tell you to learn from business history — and what they do so survivorship bias isn’t a problem.

    The Creation of a Skilled Tycoon

    What it looks like when an Asian tycoon gets good at the game of business.

    The Shape of The Game We Play

    The weird thing about learning business is that some things must be learnt through practice, but some things are best learnt through reading.

    What is a Tech Bubble Anyway?

    What Data General and the minicomputer boom can tell us about our present moment.

    The Only Thing That Matters

    Business skill as the ability to cut a messy business problem down to a single, most important thing.

    Letter to a Young Person Worrying About AI

    It is a common misperception that you must be able to predict the future to do well. But it’s possible to act without prediction, even in the face of AI. This is how.

    Guides

    • Feature image for Burnout

      Burnout

      What do we actually know about burnout? What does the research say? Is burnout preventable? All the research, in one free, updated place.

    • Feature image for The Starter Manager Guide

      The Starter Manager Guide

      The bare minimum you need to know to be an adequate manager. Short enough to finish in three hours. Meaty enough to take 6-8 months to master.

    • Feature image for Career Moats

      Career Moats

      The soup-to-nuts guide to building a career moat. We start from understanding your job market, executing a skills audit, all the way to building and then maintaining a moat.

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    is a private, members-only community for sensemaking on business and markets, and includes discussions like ....

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