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ORCIDChuan Yu 0002
Person information
- affiliation: Alibaba Group, Beijing, China
Other persons with the same name
- Chuan Yu — disambiguation page
- Chuan Yu 0001
![[0000-0003-3748-8663]](https://dblp.dagstuhl.de/img/orcid-mark.12x12.png "0000-0003-3748-8663")
— Northwestern Polytechnical University, China - Chuan Yu 0003 — National University of Defense Technology, Changsha, Hunan, China
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2020 – today
- 2026
[c32]Chenji Lu, Zhuo Chen, Hui Zhao, Zhiyuan Zeng, Gang Zhao, Junjie Ren, Haoran Li, Songyan Liu, Pengjie Wang, Chuan Yu, Jian Xu, Bo Zheng:
LoRE: Enhancing Search Relevance with Progressive Chain-of-Thought and Preference Alignment. ACL (Findings) 2026: 30754-30768- [c31]Yejing Wang, Shengyu Zhou, Jinyu Lu, Qidong Liu, Xinhang Li, Wenlin Zhang, Feng Li, Pengjie Wang, Chuan Yu, Jian Xu, Bo Zheng, Xiangyu Zhao:
GFlowGR: Fine-tuning Generative Recommendation Frameworks with Generative Flow Networks. SIGIR 2026: 1925-1936 - [c30]Mingxuan Song, Yusen Huo, Bohan Zhou, Shenglin Yin, Zhen Xiao, Jieyi Long, Zhilin Zhang, Chuan Yu:
DARA: Few-shot Budget Allocation in Online Advertising via In-Context Decision Making with RL-Finetuned LLMs. WWW 2026: 40-50 - [c29]Zhijian Duan, Haoran Sun, Yichong Xia, Siqiang Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Xiaotie Deng:
Automated Deterministic Auction Design with Objective Decomposition. WWW 2026: 225-236 - [c28]Bingzhe Wang, Tianyu Wang, Qi Qi, Xiaoxuan Deng, Zhilin Zhang, Chuan Yu:
Marketing Hosting: From Fixed to Endogenous Budgets. WWW 2026: 327-338 - [c27]Yuejia Dou, Shuai Dou, Yuchao Ma, Bingzhe Wang, Tianyu Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Qi Qi:
GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms. WWW 2026: 7979-7988 - [i28]Junxian Wu, Chenghan Fu, Zhanheng Nie, Daoze Zhang, Bowen Wan, Wanxian Guan, Chuan Yu, Jian Xu, Bo Zheng:
MOON3.0: Reasoning-aware Multimodal Representation Learning for E-commerce Product Understanding. CoRR abs/2604.00513 (2026) - [i27]Haoran Sun, Xinrui Song, Xinyu Zhang, Zhaohua Chen, Xu Chu, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng:
LERA: LLM-Enhanced RAG for Ad Auction in Generative Chatbots. CoRR abs/2605.16474 (2026) - 2025
- [c26]Ningyuan Li, Zhilin Zhang, Tianyan Long, Yuyao Liu, Rongquan Bai, Yurong Chen, Xiaotie Deng, Pengjie Wang, Chuan Yu, Jian Xu, Bo Zheng:
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui". KDD (2) 2025: 1447-1457 - [c25]Zhijian Duan, Yusen Huo, Tianyu Wang, Zhilin Zhang, Yeshu Li, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng:
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising. KDD (1) 2025: 2216-2225 - [c24]Jiahao Ji, Tianyu Wang, Yeshu Li, Yusen Huo, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng:
Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens. KDD (2) 2025: 4543-4554 - [c23]Qian Wang, Xuanzhi Xia, Zongjun Yang, Xiaotie Deng, Yuqing Kong, Zhilin Zhang, Liang Wang, Chuan Yu, Jian Xu, Bo Zheng:
Learning against Non-credible Second-Price Auctions. WWW 2025: 3466-3480 - [i26]Zhijian Duan, Yusen Huo, Tianyu Wang, Zhilin Zhang, Yeshu Li, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng:
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising. CoRR abs/2502.05187 (2025) - [i25]Zhiyu Mou, Miao Xu, Rongquan Bai, Zhuoran Yang, Chuan Yu, Jian Xu, Bo Zheng:
Nash Equilibrium Constrained Auto-bidding With Bi-level Reinforcement Learning. CoRR abs/2503.10304 (2025) - [i24]Ningyuan Li, Zhilin Zhang, Tianyan Long, Yuyao Liu, Rongquan Bai, Yurong Chen, Xiaotie Deng, Pengjie Wang, Chuan Yu, Jian Xu, Bo Zheng:
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui". CoRR abs/2507.02931 (2025) - [i23]Zhiyu Mou, Yiqin Lv, Miao Xu, Qi Wang, Yixiu Mao, Qichen Ye, Chao Li, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng:
Enhancing Generative Auto-bidding with Offline Reward Evaluation and Policy Search. CoRR abs/2509.15927 (2025) - [i22]Yiqin Lv, Zhiyu Mou, Miao Xu, Jinghao Chen, Qi Wang, Yixiu Mao, Yun Qu, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng, Xiangyang Ji:
A Unified Multi-Task Learning Framework for Generative Auto-Bidding with Validation-Aligned Optimization. CoRR abs/2510.07760 (2025) - [i21]Qi Li, Wendong Huang, Qichen Ye, Wutong Xu, Cheems Wang, Rongquan Bai, Wei Yuan, Guan Wang, Chuan Yu, Jian Xu:
HOB: A Holistically Optimized Bidding Strategy under Heterogeneous Auction Mechanisms with Organic Traffic. CoRR abs/2510.15238 (2025) - [i20]Jiahao Ji, Tianyu Wang, Yeshu Li, Yushen Huo, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng:
Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens. CoRR abs/2510.23410 (2025) - 2024
- [c22]Jiayan Guo, Yusen Huo, Zhilin Zhang, Tianyu Wang, Chuan Yu, Jian Xu, Bo Zheng, Yan Zhang:
Generative Auto-bidding via Conditional Diffusion Modeling. KDD 2024: 5038-5049 - [c21]Kefan Su, Yusen Huo, Zhilin Zhang, Shuai Dou, Chuan Yu, Jian Xu, Zongqing Lu, Bo Zheng:
AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games. NeurIPS 2024 - [c20]Ningyuan Li, Yunxuan Ma, Yang Zhao, Qian Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng:
Ad vs Organic: Revisiting Incentive Compatible Mechanism Design in E-commerce Platforms. WWW 2024: 235-244 - [c19]Haoming Li, Yusen Huo, Shuai Dou, Zhenzhe Zheng, Zhilin Zhang, Chuan Yu, Jian Xu, Fan Wu:
Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding. WWW 2024: 4193-4203 - [i19]Zhijian Duan, Haoran Sun, Yichong Xia, Siqiang Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng:
Scalable Virtual Valuations Combinatorial Auction Design by Combining Zeroth-Order and First-Order Optimization Method. CoRR abs/2402.11904 (2024) - [i18]Haoming Li, Yusen Huo, Shuai Dou, Zhenzhe Zheng, Zhilin Zhang, Chuan Yu, Jian Xu, Fan Wu:
Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding. CoRR abs/2402.15102 (2024) - [i17]Zhen Gong, Lvyin Niu, Yang Zhao, Miao Xu, Zhenzhe Zheng, Haoqi Zhang, Zhilin Zhang, Fan Wu, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng:
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising. CoRR abs/2403.02607 (2024) - [i16]Kefan Su, Yusen Huo, Zhilin Zhang, Shuai Dou, Chuan Yu, Jian Xu, Zongqing Lu, Bo Zheng:
AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games. CoRR abs/2412.10798 (2024) - 2023
- [c18]Zhen Gong, Lvyin Niu, Yang Zhao, Miao Xu, Haoqi Zhang, Zhenzhe Zheng, Zhilin Zhang, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng, Fan Wu:
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising. CIKM 2023: 4588-4594 - [c17]Yidan Xing, Zhilin Zhang, Zhenzhe Zheng, Chuan Yu, Jian Xu, Fan Wu, Guihai Chen:
Truthful Auctions for Automated Bidding in Online Advertising. IJCAI 2023: 2915-2922 - [c16]Haoqi Zhang, Lvyin Niu, Zhenzhe Zheng, Zhilin Zhang, Shan Gu, Fan Wu, Chuan Yu, Jian Xu, Guihai Chen, Bo Zheng:
A Personalized Automated Bidding Framework for Fairness-aware Online Advertising. KDD 2023: 5544-5553 - [c15]Yangsu Liu, Dagui Chen, Zhenzhe Zheng, Zhilin Zhang, Chuan Yu, Fan Wu, Guihai Chen:
Boosting Advertising Space: Designing Ad Auctions for Augment Advertising. WSDM 2023: 1066-1074 - [i15]Yidan Xing, Zhilin Zhang, Zhenzhe Zheng, Chuan Yu, Jian Xu, Fan Wu, Guihai Chen:
Designing Ad Auctions with Private Constraints for Automated Bidding. CoRR abs/2301.13020 (2023) - [i14]Qian Wang, Xuanzhi Xia, Zongjun Yang, Xiaotie Deng, Yuqing Kong, Zhilin Zhang, Liang Wang, Chuan Yu, Jian Xu, Bo Zheng:
Learning against Non-credible Auctions. CoRR abs/2311.15203 (2023) - 2022
- [c14]Dagui Chen, Qi Yan, Chunjie Chen, Zhenzhe Zheng, Yangsu Liu, Zhenjia Ma, Chuan Yu, Jian Xu, Bo Zheng:
Hierarchically Constrained Adaptive Ad Exposure in Feeds. CIKM 2022: 3003-3012 - [c13]Zhiyu Mou, Yusen Huo, Rongquan Bai, Mingzhou Xie, Chuan Yu, Jian Xu, Bo Zheng:
Sustainable Online Reinforcement Learning for Auto-bidding. NeurIPS 2022 - [c12]Chao Wen, Miao Xu, Zhilin Zhang, Zhenzhe Zheng, Yuhui Wang, Xiangyu Liu, Yu Rong, Dong Xie, Xiaoyang Tan, Chuan Yu, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu, Bo Zheng:
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising. WSDM 2022: 1129-1139 - [c11]Yiqing Wang, Xiangyu Liu, Zhenzhe Zheng, Zhilin Zhang, Miao Xu, Chuan Yu, Fan Wu:
On Designing a Two-stage Auction for Online Advertising. WWW 2022: 90-99 - [c10]Siguang Huang, Yunli Wang, Lili Mou, Huayue Zhang, Han Zhu, Chuan Yu, Bo Zheng:
MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration. WWW 2022: 2236-2246 - [i13]Siguang Huang, Yunli Wang, Lili Mou, Huayue Zhang, Han Zhu, Chuan Yu, Bo Zheng:
MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration. CoRR abs/2202.04348 (2022) - [i12]Dagui Chen, Qi Yan, Chunjie Chen, Zhenzhe Zheng, Yangsu Liu, Zhenjia Ma, Chuan Yu, Jian Xu, Bo Zheng:
Hierarchically Constrained Adaptive Ad Exposure in Feeds. CoRR abs/2205.15759 (2022) - [i11]Zhiyu Mou, Yusen Huo, Rongquan Bai, Mingzhou Xie, Chuan Yu, Jian Xu, Bo Zheng:
Sustainable Online Reinforcement Learning for Auto-bidding. CoRR abs/2210.07006 (2022) - 2021
- [c9]Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Lvyin Niu, Fan Wu, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu:
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising. KDD 2021: 2919-2927 - [c8]Yue He, Xiujun Chen, Di Wu, Junwei Pan, Qing Tan, Chuan Yu, Jian Xu, Xiaoqiang Zhu:
A Unified Solution to Constrained Bidding in Online Display Advertising. KDD 2021: 2993-3001 - [c7]Xiangyu Liu, Chuan Yu, Zhilin Zhang, Zhenzhe Zheng, Yu Rong, Hongtao Lv, Da Huo, Yiqing Wang, Dagui Chen, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu:
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising. KDD 2021: 3354-3364 - [c6]Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng, Chenrui Zhang, Miao Xu, Junwei Pan, Chuan Yu, Fan Wu, Jian Xu, Kun Gai:
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising. WSDM 2021: 993-1001 - [i10]Xun Yang, Yunli Wang, Cheng Chen, Qing Tan, Chuan Yu, Jian Xu, Xiaoqiang Zhu:
Computation Resource Allocation Solution in Recommender Systems. CoRR abs/2103.02259 (2021) - [i9]Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Fan Wu, Lvyin Niu, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu:
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising. CoRR abs/2105.14188 (2021) - [i8]Xiangyu Liu, Chuan Yu, Zhilin Zhang, Zhenzhe Zheng, Yu Rong, Hongtao Lv, Da Huo, Yiqing Wang, Dagui Chen, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu:
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising. CoRR abs/2106.03593 (2021) - [i7]Chao Wen, Miao Xu, Zhilin Zhang, Zhenzhe Zheng, Yuhui Wang, Xiangyu Liu, Yu Rong, Dong Xie, Xiaoyang Tan, Chuan Yu, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu:
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising. CoRR abs/2106.06224 (2021) - [i6]Yiqing Wang, Xiangyu Liu, Zhenzhe Zheng, Zhilin Zhang, Miao Xu, Chuan Yu, Fan Wu:
On Designing a Two-stage Auction for Online Advertising. CoRR abs/2111.05555 (2021) - 2020
- [c5]Zhaoqing Peng, Junqi Jin, Lan Luo, Yaodong Yang, Rui Luo, Jun Wang, Weinan Zhang, Miao Xu, Chuan Yu, Tiejian Luo, Han Li, Jian Xu, Kun Gai:
Sequential Advertising Agent with Interpretable User Hidden Intents. AAMAS 2020: 1966-1968 - [c4]Zhaoqing Peng, Junqi Jin, Lan Luo, Yaodong Yang, Rui Luo, Jun Wang, Weinan Zhang, Haiyang Xu, Miao Xu, Chuan Yu, Tiejian Luo, Han Li, Jian Xu, Kun Gai:
Learning to Infer User Hidden States for Online Sequential Advertising. CIKM 2020: 2677-2684 - [c3]Xiaotian Hao, Zhaoqing Peng, Yi Ma, Guan Wang, Junqi Jin, Jianye Hao, Shan Chen, Rongquan Bai, Mingzhou Xie, Miao Xu, Zhenzhe Zheng, Chuan Yu, Han Li, Jian Xu, Kun Gai:
Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising. ICML 2020: 4060-4070 - [i5]Xiaotian Hao, Zhaoqing Peng, Yi Ma, Guan Wang, Junqi Jin, Jianye Hao, Shan Chen, Rongquan Bai, Mingzhou Xie, Miao Xu, Zhenzhe Zheng, Chuan Yu, Han Li, Jian Xu, Kun Gai:
Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising. CoRR abs/2006.16312 (2020) - [i4]Zhaoqing Peng, Junqi Jin, Lan Luo, Yaodong Yang, Rui Luo, Jun Wang, Weinan Zhang, Haiyang Xu, Miao Xu, Chuan Yu, Tiejian Luo, Han Li, Jian Xu, Kun Gai:
Learning to Infer User Hidden States for Online Sequential Advertising. CoRR abs/2009.01453 (2020) - [i3]Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng, Chenrui Zhang, Miao Xu, Junwei Pan, Chuan Yu, Fan Wu, Jian Xu, Kun Gai:
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising. CoRR abs/2012.02930 (2020)
2010 – 2019
- 2019
- [c2]Dagui Chen, Junqi Jin, Weinan Zhang, Fei Pan, Lvyin Niu, Chuan Yu, Jun Wang, Han Li, Jian Xu, Kun Gai:
Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds. CIKM 2019: 2527-2535 - [c1]Weixun Wang, Junqi Jin, Jianye Hao, Chunjie Chen, Chuan Yu, Weinan Zhang, Jun Wang, Xiaotian Hao, Yixi Wang, Han Li, Jian Xu, Kun Gai:
Learning Adaptive Display Exposure for Real-Time Advertising. CIKM 2019: 2595-2603 - [i2]Dagui Chen, Junqi Jin, Weinan Zhang, Fei Pan, Lvyin Niu, Chuan Yu, Jun Wang, Han Li, Jian Xu, Kun Gai:
Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds. CoRR abs/1908.06698 (2019) - 2018
- [i1]Weixun Wang, Junqi Jin, Jianye Hao, Chunjie Chen, Chuan Yu, Weinan Zhang, Jun Wang, Yixi Wang, Han Li, Jian Xu, Kun Gai:
Learning to Advertise with Adaptive Exposure via Constrained Two-Level Reinforcement Learning. CoRR abs/1809.03149 (2018)
Coauthor Index
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