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Lhia Al-Makhmari

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2025
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Lhia Al-Makhmari, Ali Tarhini, S. R. Nikhashemi, Khaldoon Nusair, Jamil Al Shaqsi:
Factors Influencing User Adoption of Social Commerce in the Metaverse: The Moderating Role of Technology Comfort, E-Word-of-Mouth, and Endowment Effect. Int. J. Hum. Comput. Interact. 41(17): 10895-10910 (2025)

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