An Eye-Tracking Approach to Evaluating Decision-Makers' Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli.

Min Hee Hahn Kun Chang Lee Seong Wook Chae An Eye-Tracking Approach to Evaluating Decision-Makers' Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli. 209-215 2016 HCI (26) https://doi.org/10.1007/978-3-319-40548-3_35 conf/hci/2016-26 db/conf/hci/hci2016-26.html#HahnLC16