Research on the Factors of Consumer Purchase Intention in AIGC-Enabled Cross Border E-Commerce Live Streaming.

Jingjing Qiu Fei Xing Xiaodan Zhang Research on the Factors of Consumer Purchase Intention in AIGC-Enabled Cross Border E-Commerce Live Streaming. 321-329 2025 HCI (37) https://doi.org/10.1007/978-3-031-92977-9_20 conf/hci/2025-37 db/conf/hci/hci2025-37.html#QiuXZ25 streams/conf/hci