<?xml version="1.0" encoding="US-ASCII"?>
<dblp>
<inproceedings key="conf/iceeg/WuLH22" mdate="2023-07-25">
<author>Xiaomei Wu</author>
<author>Chaoping Liu</author>
<author>Bangyun Hu</author>
<title>Research on the Impact of Gamification on Brand Equity.</title>
<pages>222-229</pages>
<year>2022</year>
<booktitle>ICEEG</booktitle>
<ee>https://doi.org/10.1145/3537693.3537727</ee>
<crossref>conf/iceeg/2022</crossref>
<url>db/conf/iceeg/iceeg2022.html#WuLH22</url>
</inproceedings>
</dblp>
