"A Customer Relationship Management Case Study: Critical Success Factors in ..."

Olaf Boon, Brian J. Corbitt, Darryl Coulthard (2005)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-03-01

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Olaf Boon, Brian J. Corbitt, Darryl Coulthard:
A Customer Relationship Management Case Study: Critical Success Factors in Action. PACIS 2005: 68

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