"How Content Features of Charity Crowdfunding Projects Attract Potential ..."

DongIl Lee, JaeHong Park (2018)

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DOI: 10.1007/978-3-030-22784-5_12

access: closed

type: Conference or Workshop Paper

metadata version: 2019-07-01

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DongIl Lee, JaeHong Park:
How Content Features of Charity Crowdfunding Projects Attract Potential Donors? - Empirical Study of the Role of Project Images and Texts. WEB 2018: 124-131

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