"How the Characteristics of Live-Streaming Environment Affect Consumer ..."

Qian Li, Cong Zhao, Ran Cheng (2023)

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DOI: 10.1109/ACCESS.2023.3330324

access: open

type: Journal Article

metadata version: 2023-11-28

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Qian Li, Cong Zhao, Ran Cheng:
How the Characteristics of Live-Streaming Environment Affect Consumer Purchase Intention: The Mediating Role of Presence and Perceived Trust. IEEE Access 11: 123977-123988 (2023)

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