"Using augmented reality to reduce cognitive dissonance and increase ..."

Sergio Barta, Raquel Gurrea, Carlos Flavián (2023)

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DOI: 10.1016/J.CHB.2022.107564

access: open

type: Journal Article

metadata version: 2023-05-13

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Sergio Barta, Raquel Gurrea, Carlos Flavián:
Using augmented reality to reduce cognitive dissonance and increase purchase intention. Comput. Hum. Behav. 140: 107564 (2023)

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