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"Towards a theoretical framework for augmented reality marketing: A ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Harish Kumar et al. (2024)

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DOI: 10.1016/J.IM.2023.103910

access: open

type: Journal Article

metadata version: 2024-03-08

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Harish Kumar, Philipp A. Rauschnabel, Madhushree N. Agarwal, Rajesh Kumar Singh, Ritu Srivastava:
Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing. Inf. Manag. 61(2): 103910 (2024)

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