"AI-driven segmentation of outbound cultural tourists: clustering based on ..."

Zhi Zheng, Xinyu Bie, Jong Min Kim (2026)

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DOI: 10.1007/S40558-026-00382-2

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type: Journal Article

metadata version: 2026-06-24

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Zhi Zheng, Xinyu Bie, Jong Min Kim:
AI-driven segmentation of outbound cultural tourists: clustering based on perceived benefits, concerns, engagement and trust toward AI cultural recommendations. J. Inf. Technol. Tour. 28(1): 41 (2026)

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