Unleashing the Native Recommendation Potential: LLM-Based Generative Recommendation via Structured Term Identifiers.

Qiang Luo 0004 Kuaishou Technology, Beijing, China https://scholar.google.com/citations?user=IR1th94AAAAJ https://orcid.org/0009-0000-8432-5168 Qiang Luo Qiang Luo 0001 Chongqing Three Gorges University, Department of Mechanical Engineering, China https://ieeexplore.ieee.org/author/37089719702 https://orcid.org/0000-0002-8074-5496 https://orcid.org/0009-0008-3113-9351 Qiang Luo 0002 Huazhong University of Science and Technology, School of Mechanical Science and Engineering, Wuhan, China https://orcid.org/0000-0002-9164-1932 Qiang Luo 0003 National University of Defense Technology, College of Information Systems and Management, Department of Management, China Qiang Luo 0005 Jiangxi Science and Technology Normal University, China https://orcid.org/0000-0001-6023-2434 https://www.wikidata.org/entity/Q130919492 Qiang Luo 0006 Guangzhou University, School of Civil Engineering, China South China University of Technology, School of Civil and Transportation, Guangzhou, China https://ieeexplore.ieee.org/author/37961631200 https://orcid.org/0009-0001-5755-0228 https://orcid.org/0000-0001-5183-4185 Qiang Luo 0007 Hunan University, State Key Laboratory of Advanced Design and Manufacturing for Vehicle Body, Changsha, China https://orcid.org/0000-0002-0257-0758 Qiang Luo 0008 Hunan University, State Key Laboratory of Advanced Design and Manufacturing Technology for Vehicle, Changsha, China https://orcid.org/0000-0002-3557-6638 Qiang Luo 0009 Fudan University, Institute of Science and Technology for Brain-Inspired Intelligence, Shanghai, China https://orcid.org/0000-0002-0426-6039 https://www.wikidata.org/entity/Q92095582 Qiang Luo 0010 Hechi University, Guangxi, China https://orcid.org/0000-0002-4298-1623 Qiang Luo 0011 Southeast University, Institute of Integrated Circuits, Nanjing, China https://ieeexplore.ieee.org/author/117143877046315 https://orcid.org/0009-0009-7751-2622 Qiang Luo 0012 Guangxi Medical University, Nanning, China https://orcid.org/0000-0002-3753-7325 Zhiyang Zhang Junda She Kuo Cai Bo Chen 0023 Shiyao Wang 0001 Xinchen Luo Qiang Luo 0004 Ruiming Tang Han Li 0005 Kun Gai Guorui Zhou Unleashing the Native Recommendation Potential: LLM-Based Generative Recommendation via Structured Term Identifiers. 19659-19673 2026 ACL (Findings) https://doi.org/10.18653/v1/2026.findings-acl.984 https://aclanthology.org/2026.findings-acl.984/ conf/acl/2026f db/conf/acl/acl2026f.html#ZhangSCCWLLTLGZ26 Xiaodong Li 0012 Ruochen Yang Shuang Wen 0008 Shen Wang Yueyang Liu Guoquan Wang Weisong Hu Qiang Luo 0004 Jiawei Sheng Tingwen Liu Jiangxia Cao Shuang Yang Zhaojie Liu FARM: Frequency-Aware Model for Cross-Domain Live-Streaming Recommendation. 2302-2311 2026 KDD (1) https://doi.org/10.1145/3770854.3783955 conf/kdd/2026-1 db/conf/kdd/kdd2026-1.html#LiYWWLWHLSLCYL26 Zhipeng Wei 0001 Kuo Cai Junda She Jie Chen Minghao Chen 0008 Yang Zeng Qiang Luo 0004 Wencong Zeng Ruiming Tang Kun Gai Guorui Zhou OneLoc: Geo-Aware Generative Recommender Systems for Local Life Service. 735-744 2026 WSDM https://doi.org/10.1145/3773966.3777963 conf/wsdm/2026 db/conf/wsdm/wsdm2026.html#WeiCSC0Z0ZTGZ26 Zhao Liu Yichen Zhu Yiqing Yang Xiao Lv Guoping Tang Rui Huang 0009 Qiang Luo 0004 Ruiming Tang Guorui Zhou DiffGRM: Diffusion-based Generative Recommendation Model. 5853-5864 2026 WWW https://doi.org/10.1145/3774904.3792156 conf/www/2026 db/conf/www/www2026.html#LiuZYLTHLTZ26 Yijia Sun 0001 Shanshan Huang Zhiyuan Guan Qiang Luo 0004 Ruiming Tang Kun Gai Guorui Zhou GRank: Towards Target-Aware and Streamlined Industrial Retrieval with a Generate-Rank Framework. 7798-7808 2026 WWW https://doi.org/10.1145/3774904.3792810 conf/www/2026 db/conf/www/www2026.html#SunHGLTGZ26

Chengcheng Guo 0001 Kuo Cai Yu Zhou Qiang Luo 0004 Ruiming Tang Han Li 0005 Kun Gai Guorui Zhou PROMISE: Process Reward Models Unlock Test-Time Scaling Laws in Generative Recommendations. 2026 January abs/2601.04674 CoRR https://doi.org/10.48550/arXiv.2601.04674 db/journals/corr/corr2601.html#abs-2601-04674 streams/journals/corr

Zhiyang Zhang Junda She Kuo Cai Bo Chen 0023 Shiyao Wang 0001 Xinchen Luo Qiang Luo 0004 Ruiming Tang Han Li 0005 Kun Gai Guorui Zhou Unleashing the Native Recommendation Potential: LLM-Based Generative Recommendation via Structured Term Identifiers. 2026 January abs/2601.06798 CoRR https://doi.org/10.48550/arXiv.2601.06798 db/journals/corr/corr2601.html#abs-2601-06798 streams/journals/corr

Kun Zhang Jingming Zhang Wei Cheng Yansong Cheng Jiaqi Zhang Hao Lu Xu Zhang 0065 Haixiang Gan Jiangxia Cao Tenglong Wang Ximing Zhang Boyang Xia Kuo Cai Shiyao Wang 0001 Hongjian Dou Jinkai Yu Mingxing Wen Qiang Luo 0004 Dongxu Liang Chenyi Lei Jun Wang 0012 Runan Liu Zhaojie Liu Ruiming Tang Tingting Gao Shaoguo Liu Yuqing Ding Hui Kong Han Li 0005 Guorui Zhou Wenwu Ou Kun Gai OneMall: One Architecture, More Scenarios - End-to-End Generative Recommender Family at Kuaishou E-Commerce. 2026 January abs/2601.21770 CoRR https://doi.org/10.48550/arXiv.2601.21770 db/journals/corr/corr2601.html#abs-2601-21770 streams/journals/corr

Lu Ren Junda She Xinchen Luo Tao Wang 0014 Xin Ye Xu Zhang 0065 Muxuan Wang Xiao Yang Chenguang Wang Fei Xie Yiwei Zhou Danjun Wu Guodong Zhang Yifei Hu Guoying Zheng Shujie Yang Xingmei Wang 0001 Shiyao Wang 0001 Yukun Zhou Fan Yang 0094 Size Li Kuo Cai Qiang Luo 0004 Ruiming Tang Han Li 0005 Kun Gai ALPBench: A Benchmark for Attribution-level Long-term Personal Behavior Understanding. 2026 February abs/2602.03056 CoRR https://doi.org/10.48550/arXiv.2602.03056 db/journals/corr/corr2602.html#abs-2602-03056 streams/journals/corr

Shiteng Cao Junda She Ji Liu Bing Zeng 0001 Chengcheng Guo 0001 Kuo Cai Qiang Luo 0004 Ruiming Tang Han Li 0005 Kun Gai Zhiheng Li 0001 Cheng Yang 0002 GLASS: A Generative Recommender for Long-sequence Modeling via SID-Tier and Semantic Search. 2026 February abs/2602.05663 CoRR https://doi.org/10.48550/arXiv.2602.05663 db/journals/corr/corr2602.html#abs-2602-05663 streams/journals/corr

Shen Wang Yusheng Huang Ruochen Yang Shuang Wen 0008 Pengbo Xu Jiangxia Cao Yueyang Liu Kuo Cai Chengcheng Guo 0001 Shiyao Wang 0001 Xinchen Luo Qiang Luo 0004 Ruiming Tang Shuang Yang Zhaojie Liu Guorui Zhou Han Li 0005 Kun Gai OneLive: Dynamically Unified Generative Framework for Live-Streaming Recommendation. 2026 February abs/2602.08612 CoRR https://doi.org/10.48550/arXiv.2602.08612 db/journals/corr/corr2602.html#abs-2602-08612 streams/journals/corr

Yu Zhou Chengcheng Guo 0001 Kuo Cai Ji Liu Qiang Luo 0004 Ruiming Tang Han Li 0005 Kun Gai Guorui Zhou GEMs: Breaking the Long-Sequence Barrier in Generative Recommendation with a Multi-Stream Decoder. 2026 February abs/2602.13631 CoRR https://doi.org/10.48550/arXiv.2602.13631 db/journals/corr/corr2602.html#abs-2602-13631 streams/journals/corr

Rong Shan Aofan Yu Bo Chen 0023 Kuo Cai Qiang Luo 0004 Ruiming Tang Han Li 0005 Weiwen Liu Weinan Zhang 0001 Jianghao Lin MuonRec: Shifting the Optimizer Paradigm Beyond Adam in Scalable Generative Recommendation. 2026 March abs/2603.00416 CoRR https://doi.org/10.48550/arXiv.2603.00416 db/journals/corr/corr2603.html#abs-2603-00416 streams/journals/corr

Linxiao Che Yijia Sun 0001 Siyuan Lou Shanshan Huang Qiang Luo 0004 Ruiming Tang Han Li 0005 Kun Gai POEM: Partial-Order Enhanced Real-Time Sequential Modeling for Recommendation. 2026 June abs/2606.29946 CoRR https://doi.org/10.48550/arXiv.2606.29946 db/journals/corr/corr2606.html#abs-2606-29946 streams/journals/corr

Linxiao Che Shanshan Huang Haitao Lu Yijia Sun 0001 Qiang Luo 0004 Ruiming Tang Han Li 0005 Kun Gai Guorui Zhou From Extraction to Navigation: Progressive Retrieval with Indirectly Infinite Depth. 2026 June abs/2606.29970 CoRR https://doi.org/10.48550/arXiv.2606.29970 db/journals/corr/corr2606.html#abs-2606-29970 streams/journals/corr

Hao Jiang 0032 Peiru Du Pengfei Yao Mengting Li Siyuan Lou Kuo Cai Sheng Yu Qiang Luo 0004 Jian Liang Ruiming Tang Fei Pan Peng Jiang 0002 Wenwu Ou WhisperRec: Latent Reasoning for Efficient Foundation Recommendation Models. 2026 July abs/2607.26621 CoRR https://doi.org/10.48550/arXiv.2607.26621 db/journals/corr/corr2607.html#abs-2607-26621 streams/journals/corr

Yijia Sun 0001 Shanshan Huang Linxiao Che Haitao Lu Qiang Luo 0004 Kun Gai Guorui Zhou MPFormer: Adaptive Framework for Industrial Multi-Task Personalized Sequential Retriever. 2832-2841 2025 CIKM https://doi.org/10.1145/3746252.3761124 conf/cikm/2025 db/conf/cikm/cikm2025.html#SunHCL0GZ25 Chengcheng Guo 0001 Junda She Kuo Cai Shiyao Wang 0001 Qigen Hu Qiang Luo 0004 Guorui Zhou Kun Gai MISS: Multi-Modal Tree Indexing and Searching with Lifelong Sequential Behavior for Retrieval Recommendation. 5683-5690 2025 CIKM https://doi.org/10.1145/3746252.3761528 conf/cikm/2025 db/conf/cikm/cikm2025.html#GuoSC0H0ZG25 Guoquan Wang Qiang Luo 0004 Weisong Hu Pengfei Yao Wencong Zeng Guorui Zhou Kun Gai FIM: Frequency-Aware Multi-View Interest Modeling for Local-Life Service Recommendation. 1748-1757 2025 SIGIR https://doi.org/10.1145/3726302.3729978 conf/sigir/2025 db/conf/sigir/sigir2025.html#WangLHYZZG25

Xiaodong Li 0012 Ruochen Yang Shuang Wen 0008 Shen Wang Yueyang Liu Guoquan Wang Weisong Hu Qiang Luo 0004 Jiawei Sheng Tingwen Liu Jiangxia Cao Shuang Yang Zhaojie Liu FARM: Frequency-Aware Model for Cross-Domain Live-Streaming Recommendation. 2025 February abs/2502.09375 CoRR https://doi.org/10.48550/arXiv.2502.09375 db/journals/corr/corr2502.html#abs-2502-09375 streams/journals/corr

Jiaxin Deng Shiyao Wang 0001 Kuo Cai Lejian Ren Qigen Hu Weifeng Ding Qiang Luo 0004 Guorui Zhou OneRec: Unifying Retrieve and Rank with Generative Recommender and Iterative Preference Alignment. 2025 February abs/2502.18965 CoRR https://doi.org/10.48550/arXiv.2502.18965 db/journals/corr/corr2502.html#abs-2502-18965 streams/journals/corr

Guoquan Wang Qiang Luo 0004 Weisong Hu Pengfei Yao Wencong Zeng Guorui Zhou Kun Gai FIM: Frequency-Aware Multi-View Interest Modeling for Local-Life Service Recommendation. 2025 April abs/2504.17814 CoRR https://doi.org/10.48550/arXiv.2504.17814 db/journals/corr/corr2504.html#abs-2504-17814 streams/journals/corr

Guorui Zhou Jiaxin Deng Jinghao Zhang Kuo Cai Lejian Ren Qiang Luo 0004 Qianqian Wang Qigen Hu Rui Huang 0009 Shiyao Wang 0001 Weifeng Ding Wuchao Li Xinchen Luo Xingmei Wang 0001 Zexuan Cheng Zixing Zhang 0008 Bin Zhang Boxuan Wang Chaoyi Ma Chengru Song Chenhui Wang Di Wang 0011 Dongxue Meng Fan Yang 0094 Fangyu Zhang Feng Jiang Fuxing Zhang Gang Wang Guowang Zhang Han Li 0005 Hengrui Hu Hezheng Lin Hongtao Cheng Hongyang Cao Huanjie Wang Jiaming Huang Jiapeng Chen Jiaqiang Liu Jinghui Jia Kun Gai Lantao Hu Liang Zeng Liao Yu Qiang Wang Qidong Zhou Shengzhe Wang Shihui He Shuang Yang Shujie Yang Sui Huang Tao Wu Tiantian He 0005 Tingting Gao Wei Yuan Xiao Liang Xiaoxiao Xu Xugang Liu Yan Wang Yi Wang Yiwu Liu Yue Song Yufei Zhang Yunfan Wu 0001 Yunfeng Zhao Zhanyu Liu OneRec Technical Report. 2025 June abs/2506.13695 CoRR https://doi.org/10.48550/arXiv.2506.13695 db/journals/corr/corr2506.html#abs-2506-13695 streams/journals/corr

Chengcheng Guo 0001 Junda She Kuo Cai Shiyao Wang 0001 Qigen Hu Qiang Luo 0004 Kun Gai Guorui Zhou MISS: Multi-Modal Tree Indexing and Searching with Lifelong Sequential Behavior for Retrieval Recommendation. 2025 August abs/2508.14515 CoRR https://doi.org/10.48550/arXiv.2508.14515 db/journals/corr/corr2508.html#abs-2508-14515 streams/journals/corr

Zhipeng Wei 0001 Kuo Cai Junda She Jie Chen Minghao Chen 0008 Yang Zeng Qiang Luo 0004 Wencong Zeng Ruiming Tang Kun Gai Guorui Zhou OneLoc: Geo-Aware Generative Recommender Systems for Local Life Service. 2025 August abs/2508.14646 CoRR https://doi.org/10.48550/arXiv.2508.14646 db/journals/corr/corr2508.html#abs-2508-14646 streams/journals/corr

Yijia Sun 0001 Shanshan Huang Linxiao Che Haitao Lu Qiang Luo 0004 Kun Gai Guorui Zhou MPFormer: Adaptive Framework for Industrial Multi-Task Personalized Sequential Retriever. 2025 August abs/2508.20400 CoRR https://doi.org/10.48550/arXiv.2508.20400 db/journals/corr/corr2508.html#abs-2508-20400 streams/journals/corr

Guorui Zhou Hengrui Hu Hongtao Cheng Huanjie Wang Jiaxin Deng Jinghao Zhang Kuo Cai Lejian Ren Lu Ren Liao Yu Pengfei Zheng Qiang Luo 0004 Qianqian Wang Qigen Hu Rui Huang 0009 Ruiming Tang Shiyao Wang 0001 Shujie Yang Tao Wu Wuchao Li Xinchen Luo Xingmei Wang 0001 Yi Su Yunfan Wu 0001 Zexuan Cheng Zhanyu Liu Zixing Zhang 0008 Bin Zhang Boxuan Wang Chaoyi Ma Chengru Song Chenhui Wang Chenglong Chu Di Wang 0011 Dongxue Meng Dunju Zang Fan Yang 0094 Fangyu Zhang Feng Jiang Fuxing Zhang Gang Wang Guowang Zhang Han Li 0005 Honghui Bao Hongyang Cao Jiaming Huang Jiapeng Chen Jiaqiang Liu Jinghui Jia Kun Gai Lantao Hu Liang Zeng Qiang Wang Qidong Zhou Rongzhou Zhang Shengzhe Wang Shihui He Shuang Yang Siyang Mao Sui Huang Tiantian He 0005 Tingting Gao Wei Yuan Xiao Liang Xiaoxiao Xu Xugang Liu Yan Wang Yang Zhou Yi Wang Yiwu Liu Yue Song Yufei Zhang Yunfeng Zhao Zhixin Ling Ziming Li OneRec-V2 Technical Report. 2025 August abs/2508.20900 CoRR https://doi.org/10.48550/arXiv.2508.20900 db/journals/corr/corr2508.html#abs-2508-20900 streams/journals/corr

Yijia Sun 0001 Shanshan Huang Zhiyuan Guan Qiang Luo 0004 Ruiming Tang Kun Gai Guorui Zhou GRank: Towards Target-Aware and Streamlined Industrial Retrieval with a Generate-Rank Framework. 2025 October abs/2510.15299 CoRR https://doi.org/10.48550/arXiv.2510.15299 db/journals/corr/corr2510.html#abs-2510-15299 streams/journals/corr

Zhao Liu Yichen Zhu Yiqing Yang Guoping Tang Rui Huang 0009 Qiang Luo 0004 Xiao Lv Ruiming Tang Kun Gai Guorui Zhou DiffGRM: Diffusion-based Generative Recommendation Model. 2025 October abs/2510.21805 CoRR https://doi.org/10.48550/arXiv.2510.21805 db/journals/corr/corr2510.html#abs-2510-21805 streams/journals/corr

Chi Liu 0003 Jiangxia Cao Rui Huang 0009 Kai Zheng 0001 Qiang Luo 0004 Kun Gai Guorui Zhou KuaiFormer: Transformer-Based Retrieval at Kuaishou. 2024 abs/2411.10057 CoRR https://doi.org/10.48550/arXiv.2411.10057 db/journals/corr/corr2411.html#abs-2411-10057 streams/journals/corr

Chi Liu 0003 Jiangxia Cao Rui Huang 0009 Kuo Cai Weifeng Ding Qiang Luo 0004 Kun Gai Guorui Zhou CRM: Retrieval Model with Controllable Condition. 2024 abs/2412.13844 CoRR https://doi.org/10.48550/arXiv.2412.13844 db/journals/corr/corr2412.html#abs-2412-13844 streams/journals/corr

Xiang-Rong Sheng Liqin Zhao Guorui Zhou Xinyao Ding Binding Dai Qiang Luo 0004 Siran Yang Jingshan Lv Chi Zhang Hongbo Deng Xiaoqiang Zhu One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction. 4104-4113 2021 CIKM https://doi.org/10.1145/3459637.3481941 conf/cikm/2021 db/conf/cikm/cikm2021.html#ShengZZDDLYLZDZ21

Xiang-Rong Sheng Liqin Zhao Guorui Zhou Xinyao Ding Binding Dai Qiang Luo 0004 Siran Yang Jingshan Lv Chi Zhang Xiaoqiang Zhu One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction. 2021 abs/2101.11427 CoRR https://arxiv.org/abs/2101.11427 db/journals/corr/corr2101.html#abs-2101-11427

Honghui Bao Kuo Cai Hongyang Cao Jiangxia Cao Shiteng Cao Linxiao Che Bo Chen 0023 Jiapeng Chen Jie Chen Minghao Chen 0008 Hongtao Cheng Wei Cheng Yansong Cheng Zexuan Cheng Chenglong Chu Binding Dai Hongbo Deng Jiaxin Deng Weifeng Ding Xinyao Ding Yuqing Ding Hongjian Dou Peiru Du Kun Gai Haixiang Gan Tingting Gao Zhiyuan Guan Chengcheng Guo 0001 Shihui He Tiantian He 0005 Hengrui Hu Lantao Hu Qigen Hu Weisong Hu Yifei Hu Jiaming Huang Rui Huang 0009 Shanshan Huang Sui Huang Yusheng Huang Jinghui Jia Feng Jiang Hao Jiang 0032 Peng Jiang 0002 Hui Kong Chenyi Lei Han Li 0005 Mengting Li Size Li Wuchao Li Xiaodong Li 0012 Zhiheng Li 0001 Ziming Li Dongxu Liang Jian Liang Xiao Liang Hezheng Lin Jianghao Lin Zhixin Ling Chi Liu 0003 Ji Liu Jiaqiang Liu Runan Liu Shaoguo Liu Tingwen Liu Weiwen Liu Xugang Liu Yiwu Liu Yueyang Liu Zhanyu Liu Zhao Liu Zhaojie Liu Siyuan Lou Haitao Lu Hao Lu Xinchen Luo Jingshan Lv Xiao Lv Chaoyi Ma Siyang Mao Dongxue Meng Wenwu Ou Fei Pan Lejian Ren Lu Ren Rong Shan Junda She Jiawei Sheng Xiang-Rong Sheng Chengru Song Yue Song Yi Su Yijia Sun 0001 Guoping Tang Ruiming Tang Boxuan Wang Chenguang Wang Chenhui Wang Di Wang 0011 Gang Wang Guoquan Wang Huanjie Wang Jun Wang 0012 Muxuan Wang Qiang Wang Qianqian Wang Shen Wang Shengzhe Wang Shiyao Wang 0001 Tao Wang 0014 Tenglong Wang Xingmei Wang 0001 Yan Wang Yi Wang Zhipeng Wei 0001 Mingxing Wen Shuang Wen 0008 Danjun Wu Tao Wu Yunfan Wu 0001 Boyang Xia Fei Xie Pengbo Xu Xiaoxiao Xu Cheng Yang 0002 Fan Yang 0094 Ruochen Yang Shuang Yang Shujie Yang Siran Yang Xiao Yang Yiqing Yang Pengfei Yao Xin Ye Aofan Yu Jinkai Yu Liao Yu Sheng Yu Wei Yuan Dunju Zang Bing Zeng 0001 Liang Zeng Wencong Zeng Yang Zeng Bin Zhang Chi Zhang Fangyu Zhang Fuxing Zhang Guodong Zhang Guowang Zhang Jiaqi Zhang Jinghao Zhang Jingming Zhang Kun Zhang Rongzhou Zhang Weinan Zhang 0001 Ximing Zhang Xu Zhang 0065 Yufei Zhang Zhiyang Zhang Zixing Zhang 0008 Liqin Zhao Yunfeng Zhao Guoying Zheng Kai Zheng 0001 Pengfei Zheng Guorui Zhou Qidong Zhou Yang Zhou Yiwei Zhou Yu Zhou Yukun Zhou Xiaoqiang Zhu Yichen Zhu