Emergence of the Leader-Follower Structure Among Consumers: What Type of Consumers Would Be the Most Influential in the Marketplace?

Sun, 01 Jan 2006 00:00:00 +0100

Makoto Mizuno, Shoichiro Inoue, Masami Noguchi:
Emergence of the Leader-Follower Structure Among Consumers: What Type of Consumers Would Be the Most Influential in the Marketplace? WCSS 2006: 117-128