Bernard J. Jansen Soon-Gyo Jung Joni Salminen Kathleen W. Guan Lene Nielsen Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations. 1-10 2021 HICSS https://hdl.handle.net/10125/71222 conf/hicss/2021 db/conf/hicss/hicss2021.html#JansenJSGN21