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Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

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The Programmatic Industrial Complex

There’s never been more attention than now to what’s happening behind the scenes in ad tech.

Can web users trust ad tech’s server-side shift?

IAB Tech Lab’s Rowena Lam joined the Digiday Podcast to break down how Trusted Server works and address questions about the user privacy implications of ad tech’s server-side shift.