Braze

The "everyone codes" era was part of Braze's early culture and for a lot of orgs, has felt like something you couldn't get back. Our SVP of Engineering Brian Wheeler on why Braze in 2026 has proven that wrong.

Your data is already in Databricks. You shouldn’t have to copy it to a middleware just to run a campaign. The reality for most enterprise teams is that data lives in one place, campaigns run somewhere else, and there's a whole layer of tooling in between just to connect them. That layer costs money, is unreliable, and slows everything down. Braze and Databricks just changed that approach. We’re excited to announce our strategic partnership and integration with Databricks to deliver a unified, warehouse-native customer engagement solution. Marketers can now build audiences directly in Databricks and activate them in Braze without any middleware. And every campaign interaction from Braze streams back into Databricks, so finance and data teams can connect marketing activity to real revenue vs. just clicks. Say goodbye to slow batch syncs, brittle pipelines, and data silos. If your team is spending time and budget routing data through middleware just to activate it, we've got a better way. Learn more at the link below. 👇 https://lnkd.in/gUiEZHiZ #Databricks #CustomerEngagement #MarTech

CRM operators spend hours triaging SMS replies that were never supposed to be open-ended. "Reply C to confirm" is clean in a workflow diagram. It falls apart the moment a real customer texts back "actually can you move it to Thursday, and also I have a question about my account." That's not an edge case. That's a Wednesday! The BrazeAI Agent Console™ lets you build AI agents that read those responses, classify what the customer actually needs, and route them accordingly without a human touching every reply, and without collapsing the experience into a dead end. Austin Spivey from the Braze Learning team walks through the full build in this demo: an inbound SMS routing agent that handles multi-intent replies, parses them in real time, and triggers the right next step. Something to finally solve that SMS chaos. This is demo #4 in our Minutes to Market series. If you've been following along, this one gets into the weeds on agent instructions and live simulation before launch (i.e. the part that usually lives in a doc nobody reads 🥲). Watch the full workflow: https://lnkd.in/gnrRJnXq #BrazeAI #CustomerEngagement #Personalization #SMSMarketing

Are you still using middleware to access your own data? 🛑 We’ve updated the Braze Data Platform so your team can actually use the data you already have—no extra tools, no workarounds. 🤝 No more pipeline delays: Our deeper Databricks integration keeps data flowing both ways, in real time. ⚡ No more stale profiles: User Profile Streaming means your source of truth is always current. 🔓 No more waiting on IT: The built-in CDI SQL Editor puts marketing teams in the driver's seat with no engineering ticket required. Your data should work for you, not the other way around.

The Braze Cabana Club is twice the size at Cannes Lions this year. The conversations marketers need to have right now around real-time data, agentic AI, and what the next era of customer engagement actually looks like in practice, require more room. We've built it. We're keeping a few 1:1 slots open for brands ready to go beyond the keynotes and get into the real stuff. A strategy conversation with our team, on the beach, with enough time to actually dig in. Slots are filling fast. Book yours before the grid locks up. And if you're headed to Cannes Lions this year, we made something for you: a shareable graphic to let your network know you'll be there. Drop a comment to let us know you’ll be attending! See you at the Braze Cabana Club. 🌴

Let’s get down to the mechanics. 🛠️ We’re bringing together two technical marketers from BandLab Technologies and Moshtix to walk through the blueprints behind their most successful campaigns with Braze. Session 1: From Instagram to inbox: How BandLab uses ManyChat DM flows and Braze webhooks to turn social engagement into a high-converting nurture engine 🌐 Reuben Raman, VP of Marketing at BandLab, will break down how he turned Instagram DM engagement into a powerful lead nurture engine, coupling the Braze MCP server with Claude and how to use together. Session 2: Hyper-Local, High Impact: How Moshtix Built a Regional Event Recommendation Engine That Doubled Purchases  🎟️ Phil Lees, Marketing Technology Manager at Moshtix, will share how they combed geolocation data modeling, Braze catalogs, connected content, and behavioral signals to deliver personalized event recommendations. Stop guessing on how to bridge the gap between social engagement, AI data analysis, and hyper-local personalization. Secure your spot: https://lnkd.in/eNv6GQWy

Interviewing goes both ways, and we’re here to help you stand out and close the deal. 🤝 You’ve walked through your resume and nailed your answers — now what? Avoid the awkward wrap-up: Eve Boynton, Senior Recruiter in our Sydney office, shares why preparing your own questions matters. 👀 Ready to take the next step in your career? Get a behind the scenes look at how we hire: https://lnkd.in/e7Scq7-k #BrazeLife #InterviewTips #RecruiterTips #InterviewPrep #TechJobs #TechHiring

Integrating your Shopify storefront to create an end-to-end brand experience just got a whole lot easier. We’re excited to announce that Domaine, the leading Shopify partner for global brands, has joined the Braze Alloys Partner Network as an official delivery partner. 👏🛍️ This means Domaine’s commerce and marketing expertise is on board to fuel real-time, triggered journeys and deliver highly personalized brand experiences. "We’re thrilled to join the Braze Partner Network and expand how we differentiate brands at scale,” says Marko Bon, President of Domaine. “We’re enabling deeper personalization and more meaningful customer relationships across every touchpoint." Read more on the partnership and what it means for your brand: https://lnkd.in/ecAjJ6Aw

From manual production to 360-degree strategy. The role of the marketer is evolving. For Martin Juglair at Dayuse.com, implementing BrazeAI Agent Console™ meant moving away from operational tasks (like manual copywriting) to free-up focus on high-level orchestration and strategy. By integrating BrazeAI with their catalog data Dayuse:  📈 Doubled incremental campaign revenue 🏨 90% increase in booking rates ⏳ And saved hours on manual content creation and copywriting The biggest win? Their marketing team traded tedious manual tasks for a 360-degree view of customer behavior and high-level strategy. See how Dayuse is building the new blueprint for hospitality with Braze. https://lnkd.in/e9Ez24F9  #BrazeAI #CustomerEngagement #Personalization

We’ve got some exciting news from New York… Braze has been named one of the Fortune Best Workplaces in New York™ for 2026, marking our 6th consecutive year on the list 🏆 As the city we were founded in and the home of our global HQ, New York has always been a huge part of the Braze story. What makes this recognition especially meaningful is that it reflects the people behind it all — the collaboration, community, and everyday moments that shape life at Braze. There’s a unique energy to our NYC office. It’s fast-moving, creative, and shaped by our people. From ERG programming and volunteering initiatives to social events and moments of connection in-office, HQ is a place where our culture really comes to life and a reminder of what makes  Braze such a special place to work, wherever you are 💜🗽 ➡️ Swipe to hear from a few of our NYC teammates about what #BrazeLife means to them #GreatPlaceToWork #BestWorkplacesNewYork #GPTWCertified