diff --git a/.repo-metadata.json b/.repo-metadata.json
index 31a9fe6..1056851 100644
--- a/.repo-metadata.json
+++ b/.repo-metadata.json
@@ -4,7 +4,7 @@
     "product_documentation": "https://cloud.google.com/transcoder",
     "client_documentation": "https://googleapis.dev/python/transcoder/latest",
     "issue_tracker": "",
-    "release_level": "beta",
+    "release_level": "ga",
     "language": "python",
     "library_type": "GAPIC_AUTO",
     "repo": "googleapis/python-video-transcoder",
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 2e765e6..2f80ce4 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,12 @@
 # Changelog
 
+## [1.0.0](https://www.github.com/googleapis/python-video-transcoder/compare/v0.5.1...v1.0.0) (2021-09-29)
+
+
+### Features
+
+* bump release level to production/stable ([#79](https://www.github.com/googleapis/python-video-transcoder/issues/79)) ([45ba870](https://www.github.com/googleapis/python-video-transcoder/commit/45ba87048ef73c666c00248c6da3637fd418d70a))
+
 ### [0.5.1](https://www.github.com/googleapis/python-video-transcoder/compare/v0.5.0...v0.5.1) (2021-09-24)
 
 
diff --git a/README.rst b/README.rst
index 389d926..0ecdc12 100644
--- a/README.rst
+++ b/README.rst
@@ -1,15 +1,15 @@
 Python Client for Transcoder API
 =================================================
 
-|beta| |pypi| |versions|
+|ga| |pypi| |versions|
 
 `Transcoder API`_: This API converts video files into formats suitable for consumer distribution.
 
 - `Client Library Documentation`_
 - `Product Documentation`_
 
-.. |beta| image:: https://img.shields.io/badge/support-beta-orange.svg
-   :target: https://github.com/googleapis/google-cloud-python/blob/main/README.rst#beta-support
+.. |ga| image:: https://img.shields.io/badge/support-ga-gold.svg
+   :target: https://github.com/googleapis/google-cloud-python/blob/master/README.rst#ga-support
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-video-transcoder.svg
    :target: https://pypi.org/project/google-cloud-video-transcoder/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-video-transcoder.svg
diff --git a/setup.py b/setup.py
index aee6a76..f9efd9e 100644
--- a/setup.py
+++ b/setup.py
@@ -19,7 +19,7 @@
 import os
 import setuptools  # type: ignore
 
-version = "0.5.1"
+version = "1.0.0"
 
 package_root = os.path.abspath(os.path.dirname(__file__))
 
@@ -50,7 +50,7 @@
     ),
     python_requires=">=3.6",
     classifiers=[
-        "Development Status :: 4 - Beta",
+        "Development Status :: 5 - Production/Stable",
         "Intended Audience :: Developers",
         "Operating System :: OS Independent",
         "Programming Language :: Python :: 3.6",