Interactive Advertising Bureau

MIXX Awards Europe 2026
Once In, Always In

Entries are now officially open for MIXX Awards Europe 2026

The industry's most innovative digital work is invited to compete for Europe's highest recognition in digital advertising excellence.

Before submitting, be sure to review the Entry Notes, which contain everything you need to prepare your submission, including category information, eligibility requirements, judging criteria, key deadlines, entry fees, and submission guidelines.

Deadlines

  • Early Bird Deadline: 22nd June
  • Regular Deadline: 24th July
Sumbit your entry

 

MIXX Awards Europe Ceremony Show 2026 - Tickets On Sale

Tickets are also now available for the MIXX Awards Europe Ceremony, taking place in Amsterdam on 8 October 2026, where the industry's brightest minds, boldest campaigns, and most influential brands will come together to celebrate the work shaping the future of marketing.

Get your awards show ticket

 

About MIXX Awards Europe 2026 

For 15 years, the MIXX Awards Europe has stood as Europe's definitive mark of digital advertising excellence -  the place where creativity, innovation, and effectiveness meet to set new standards for the industry.

In 2026, MIXX returns to an in-person ceremony in  Amsterdam with a theme that captures the true spirit of enduring greatness:

Once In, Always In. Made to belong. Built to last.

A MIXX Award is more than a moment of recognition, it’s an entry into a circle of excellence that stays with you long after the spotlight fades. It honours work that transcends trends, embraces emerging technologies, and forges powerful, lasting connections with audiences across every channel, format, and platform.

This is where ambition meets legacy.

Where bold ideas earn their place.

Where those who shape the future of digital advertising belong.

Once you’re in, you’re always in.  

Because the work that wins here isn’t just celebrated — it endures.

Express Your Interest or Apply to Be a 2026 Judge

If you are interested in becoming a Judge, please register your interest here. 

Meet The 2025 MIXX Awards Europe Winners 

During our virtual MIXX Awards Ceremony on 27th November, we announced the winners of our 2025 awards. 

View the 2025 MIXX Awards Europe winners here. 

Entries for the Prestigious Annual MIXX Awards Europe are Now Open!

The MIXX Awards Europe is now accepting entries from talented and hard-working teams that have created some of the best digital campaigns in Europe.

The awards offer a unique opportunity to gain pan-European exposure in front of industry leaders and to be celebrated by the industry through 2024 and beyond. Entries will be reviewed by a jury of experts from across the digital advertising industry who dedicate hours of their time to reviewing and discussing all entries. Winners of the awards are renowned in the industry for having delivered some of the most impactful and innovative work that Europe has ever seen!

Why enter?

  • Gain industry recognition for your campaigns
  • Get your work in front of industry leaders across Europe
  • Develop business opportunities
  • Benchmark your work against competitors
  • Inspire the community
  • Challenge and reward your team

Hosted by IAB Europe, the winners will be announced at a virtual ceremony on Thursday 18th July that will be live-streamed to ensure that anyone from across Europe can participate. Winners will also be invited to participate in a series of IAB Europe webinars and podcasts on 2024 creativity in digital advertising.

Promoted across IAB Europe’s network of National IABs and corporate members, it will be a great opportunity to promote and celebrate the very best of our industry by doing a deep dive analysis into the strategy, creativity, and results of the 2024 winners.

Enter Here

More About The MIXX Awards Europe

The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to educate the marketplace about what works and why within digital marketing, as well as inspire the industry by highlighting innovations and future trends.

All European campaigns that have been entered into another IAB MIXX Awards national competition (or other national competition if there is no national IAB MIXX Awards competition) or international award competition from 2023 to present can be entered.

Gold, Silver, and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.

The early bird deadline to enter is 20th May 2024. The final deadline for entries is 7th June 2024.

Find out more about the entry requirements and fees here. We have also put together a list of handy FAQs here. 

View the 2023 winners here.

MIXX Awards Europe Judges

Agnieszka
Parfienowicz

Managing Partner, Media Solutions, WPP Media

A digital expert with over 20 years of experience in the marketing industry and a certified DIMAQ Professional trainer. She completed the MBA program "Leading Innovation and Change" at York St. John University and the Warsaw School of Economics, specializing in Management and Marketing, with a focus on Marketing Research.

Actively involved in the development of the industry as a member of the Program Council of the IAB Forum and a juror of the Mixx Awards at IAB Poland.

Since 2023, she has been a Partner at WPP Media, where she is responsible for creating and implementing strategies for the development of new media solutions, such as Advanced TV and ADOOH. She focuses on integrating innovative tools and technologies in media communication and developing offers for the company's key clients, combines experience with a passion for market education and implementing innovative solutions that support effective digital transformation in marketing.

Ania
Gruszka

Chief Growth Officer, 
adQuery

C-level executive with more than a dozen years of experience in management, growth, and media strategy. At adQuery, she is responsible for business expansion, brand awareness, accelerating platform development, and partnerships with leading brands. She has presented media and technology solutions to the European Commission, IAB Forum, Mobile Trends, VideoWars, Internet Standard, Multiscreen Day, the Online Marketing Congress, as well as at WSB University and at embassies. As Chair of IAB’s QUALID Program, she champions higher standards and quality in digital advertising. She has worked across the ecosystem: Chief Digital Officer (CDO) at IPG Mediabrands, Industry Director at Teads, CEO of Reprise (recognized with Forbes Diamonds), Management Board Member at MAGNA and UM, CEE Digital Consultant at HAVAS, and Member of the Supervisory Board of IAB Poland. Recognized as a “Top Thinker” by ScreenLovers and “Businesswoman of the Year” by Puls Biznesu. Long-standing juror for MIXX Awards (PL & EU), EMMA, Golden Arrow, and Young Cannes Lions.

Andreas
Staios

Digital Director, 
UM

Senior Digital Media Executive with over 20 years of experience leading digital transformation, integrated media planning, and strategic growth for local, multinational brands and public sector organizations. 

Currently as Digital Director at UM Greece, I oversee digital strategy and execution for clients such as Piraeus Bank, Reckitt Beckinser and many more delivering performance-driven campaigns across platforms.

My career spans leadership roles at agencies including Ogilvy, Saatchi & Saatchi, UpSet! and Nielsen, where I’ve built and scaled digital units, led CRM and data-driven marketing initiatives, and managed cross-functional teams. I bring a balanced approach to leadership—combining strategic thinking with operational execution, and a strong focus on client success.

Active in the industry as former President of IAB Hellas and member of Jury Committees regarding Digital Awards , I’m committed to advancing digital standards and fostering innovation across the media landscape.

Angel
Iskrev

Creative Director, 
proof.
Angel Iskrev is the creative director and co-founder of proof. — an independent agency born in
Sofia, Bulgaria, and part of By The Network.

With over 12 years in the game, his work for brands like Telenor, Carlsberg, Lidl, fritz-kola, TELUS, four paws, and more has picked up 250+ awards across national and international shows.

He co-founded proof. in 2018. Since then, the agency has:
– won Creative Agency of the Year at FARA (2022)
– been named Digital Agency of the Year four times at IAB MiXX (2018, 2020, 2021, 2022)
– earned 10 Effie Awards, including 7 Golds

In 2025, Angel’s campaign The Witness became the first-ever Global Effie Contender from Bulgaria. His work has been recognised at The One Show, Epica, Cresta, MAdStars, AdBlackSea, The Drum, Lisbon Ad Fest, White Square, IAB MiXX, and more — bringing in 40+ international
awards. He’s also judged almost everything that matters: Effie Europe, The One Show, ADC*E, Lisbon Ad Fest, MAdStars, Kyiv Festival, WINA, IAB Europe, Effie Bulgaria — and chaired the creative jury at IAB MiXX Bulgaria three times.

Angel is a board member at IAB Bulgaria, guest lecturer at the American University in Bulgaria, NBU & SoftUni, and speaker at Webit, Digitalk, and Ad Academy Busan.
Outside of advertising, he’s the voice behind 8 Olympic Games as a sports commentator for
Eurosport.

contact: angel@proof.bg

Andras
Varga

Media Director,
Mediator 
Andras Varga is the Media Director of Mediator, one of Hungary’s leading full service agencies, where he oversees media division, with a strong focus on combining measurable performance with human insight and creative alignment. Before joining Mediator, Andras led media teams at several major international network agencies, including OMD, Mindshare, UM, and Initiative, as well as heading media divisions at regionally active Hungarian agencies such as Neo Interactive and Growww Digital. He is also a member of the Retail Media Working Group at IAB Hungary. With over a decade of experience, he has worked across industries from automotive to FMCG, e-commerce, retail, pharma, beauty, banking, health, and services.

In recent years, his agency’s work has been recognized at international festivals including Golden Drum, The Clio Awards, New York Festivals, The One Show, Epica Awards, Eurobest, Cresta Awards, and The Webby Awards - including a recent Grand Prix win at Golden Drum - reflecting a team-driven approach to innovation, effectiveness, and creativity.

Connie
Hawker

TV+ & Creators Lead,
IAB UK
With a strong background in partnerships and ad technology, Connie leads IAB UK’s work to support the development of TV+ and creator-led advertising. 

She is passionate about demystifying the evolving video landscape, championing the power of content creators for advertisers, and facilitating cross-industry collaboration.

Eddie
Adedeji

Head of Commercial EMEA,
Publicis Media

Eddie is Head of Commercial EMEA,
at Publicis Media. He has over 20 years of media experience, Eddie has worked across a wide range of clients and categories at a national, regional & global level.

Ed
Bagnall

Senior Manager, EMEA, Creative Studio, Uber Advertising

Ed is a seasoned Creative Strategist who specializes in the intersection of data-driven insight and human emotion. Currently serving as the Senior Manager for EMEA at Uber Advertising’s Creative Studio, his team develops original experiences for Gen Uber that are worth waiting for but available on demand. With an ever-expanding choice of innovation both on and off-platform the Creative Studio is bringing game-changing solutions to the Advertising
world.

With a career defined by roles at some of the world’s most influential media platforms,Ed has played a pivotal role in the evolution of modern advertising. During a nearly eight-year legacy at Spotify, he were at the forefront of the digital audio revolution. Not only did he deliver
award-winning, data-led creative for global brands, but he also helped build out the Creative
Workshop curriculum, a strategic framework still used by Spotify to help top-tier partners master digital audio strategy.

Following his time at Spotify, Ed joined Snap Inc. as a Creative Strategist, where, using cutting
edge Social AR he crafted immersive brand stories for industry titans including Samsung, O2,
and Virgin Media. A firm believer that an idea is only as powerful as the insight underpinning it, Ed brings a holistic perspective to the judging panel—balancing a deep understanding of emerging tech with an unwavering focus on the "feeling" that makes a campaign truly unforgettable.


Elsa
Kalervo

Head of Digital Audio, 
Bauer Media Group Finland

Elsa Kalervo has a varied experience in media, public relations and public speaking, including a decade of working with commercial broadcasting. Starting as a radio personality and later moving on to producing, she now works as the Head of Digital Audio for Finland’s leading commercial radio broadcaster Bauer Media. She also acts as the chair for IAB Finland’s digital audio task force. Kalervo has a master’s degree in communication and a heart full of passion for the spoken word in a digital environment.

Elias 
Reinheimer

Chief Creative Officer, 
Havas Play

Born and raised in Amsterdam, Elias is known as the creative entrepreneur — someone who connects unusual suspects and finds the most exciting niches for brands.

For the past six years as Chief Creative Officer at Havas Play, he has been building an agency model at the intersection of media, creativity, and entertainment, spanning brand partnerships, sports, gaming, music, and film. The work ranges from music videos, documentaries, and original series to immersive experiences, sports activations, and creative collaborations. Bold ideas that don't just earn attention, but embed brands deeply into culture.

Before Havas, he held senior creative and strategic roles at Omnicom, IPG Mediabrands & UM Studios, and LBI/Lostboys, leading work for global brands including BMW, MINI, Coca-Cola, Jack Daniel's, Budweiser, Microsoft Xbox, Red Bull, Hyundai, and Heinz. Years that cemented his belief that the most powerful ideas live at the intersection of culture, content, and commerce.

He is a regular speaker at international innovation and creativity events and has served as jury member at all major advertising festivals.

Doina
Radicof 

Commercial Director, 
Teads

Doina Radicof is Commercial Director at Teads, overseeing the company’s commercial operations in Romania, Bulgaria, the Baltics and other smaller CEE markets.
With more than 15 years of experience in the digital industry, spanning agency, publisher and adtech roles, she has built strategic partnerships with both global and local brands. In addition to her current role, Doina serves as a Board Member of IAB Romania and as Event Director of IAB MIXX Awards Romania. Passionate about digital innovation, CTV and attention-driven advertising, she actively contributes to advancing the digital ecosystem in the region.

Denisa
Rusu

Brand Director, 
P&G Hair Care South East Europe

Brand director with 10+ years in FMCG and 5 years in people leadership, driving growth across beauty and personal care in multi-market environments. I specialize in end-to-end brand building - from portfolio strategy and consumer insights to product innovation, market execution, and digital transformation.

Currently enjoying serving consumers as Hair Care South East Europe Brand Director managing 4 brands across 12 markets cluster. Passionate about blending digital with real-life experiences, creating memorable activations, having fun, experimenting and learning.

Gavin
Jewkes

Head of Business Marketing (UK, Benelux, Nordics)
TikTok
Gavin is Head of Business Marketing at TikTok, leading strategy and campaigns across the UK, Nordics and Benelux. With experience spanning ASOS, John Lewis and Three UK, he has built brands and delivered integrated campaigns across fashion, retail and tech.


In his current role, he works closely with brands to translate TikTok's creative products and cultural dynamics into marketing that drives both relevance and results. A regular industry speaker, he brings a thoughtful, commercially grounded perspective to judging, with a focus on work that genuinely connects with audiences and delivers measurable impact.

Ingo
Schwab

Head of Media Digitization,
Deutsche Telekom

After an apprenticeship in a bank, graduating from university in philosophy and linguistics and his first working experience in a consulting company, Ingo started his digital career at Citibank (now Targobank) as an online marketing manager.
After that he worked as a senior digital consultant at adisfaction, a digital full service agency, before he started as the head of new media at Schülerhilfe, the biggest tutoring institute in Germany. Next was his role as a digital unit director at Crossmedia, one of the biggest independent agencies inGermany, before heading the digital lab at Publicis Media leading the digital consultancy and agency services of Publicis Media Germany for all customers of the agencies Zenithmedia and Blue 449.

Since November 2018 he is working in the headquarter of Deutsche Telekom, where he consults, supports and collaborates with all Telekom countries (11 countries – only US not in scope) on a rather strategic and conceptual than operational level and also orchestrates and steers Telekom´s external partners. As the head of media digitization he takes care of digital topics like recommendations in regards to the the adtech and martech stack, driving programmatic advertising, rolling out adverification and ensuring quality, identification digital innovations, dealing with the decline of the 3 rd party cookie and other.

Luis
Marinho-Falcão

Head of Operations, 
IAB Portugal

Luis Marinho-Falcão has headed operations at IAB Portugal since 2015, co-co-hosting Interact Lisbon in 2016, actively engaging in numerous IAB committees and task forces, co-authoring IAB Europe’s “Guide to Digital Transformation” and hosting more than a couple of online events. He’s also a partner and Head of Communications at Faroboats. This is after 3 decades in marketing communications that saw him founding Ogilvy Interactive in Lisbon in 1998, heading operations at Wunderman Worldwide in Istanbul in 2001, relaunching the BMW Group in Portugal in 2003, becoming the executive director of the Ogilvy Group in Mozambique in 2008, and leading creative teams at Ogilvy, Wunderman, YoungNetwork and Mindsetters, in 5 countries across 3 continents. He is fluent in 4 languages and can get by in two more. He believes the term ‘Digital Marketing’ should be abolished, since there is no ‘Marketing’ without ‘Digital’ today, and that every challenge now facing our industry is nothing but another Darwinian test.

Mihai
Gongu

Chief Creative Officer and Partner, GetSparks.Agency

True to his surname, Mihai won over 200 local and international gongs in his 20+ years career spanning several markets across two continents.

In 2026 he has launched GetSparks.Agency in Bucharest, part of IPP one of the biggest indie retail marketing hubs in Southeast Europe.

Before starting his own creative shop he has been regional CCO of top network agencies such as Cheil Worldwide and Kubis Interactive. At Cheil Southeast Europe he has won an IAB Mixx Europe Grand Prix, a Gold LIA, a Gold Drum, a Gold Effie, and the title of Most Awarded Agency at Webstock Awards and in the Top FICE.

Before his regional role for Cheil, he has helped TOMORROW Shanghai (currently Media.Monks) win two back-to-back titles of Greater China Boutique Agency of the Year.

Prior to that, he has led GMP/Jung von Matt Bucharest to two titles of CEE Independent Agency of the Year at Golden Drum. He has also been a Global CD on MINI at Jung von Matt/Spree Berlin and helped the legendary German network win Independent Agency of the Year titles at NYF, D&AD and Cannes Lions, respectively.

He has been selected on several top global and regional juries the likes of Clio Awards, LIA, D&AD, Eurobest, IAB Mixx Europe, ADC Annual Awards, ADC Europe, Effie Awards Europe, PHNX Awards, MAD Stars, The Cup, and KIAF and has also served as jury president at Golden Drum and WINA Awards.

Nazlı
Eda Kırali

Marketing Director & Head of Media, Digital - The Magnum Ice Cream Company Turkey
Eda is currently Marketing Director & Head of Media, Digital at The Magnum Ice Cream Company, as well as a Board Member at IAB and Chair of our Influencer Marketing Executive Committee. She brings extensive experience in media, digital strategy, and branded content, making her a great addition to the European jury. You can find more about her background here: https://www.linkedin.com/in/nkirali/

Sascha
Dolling

General Manager,
Mediaplus 
Realtime

Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Simon
Jenkins

Global Head of Creative Intelligence, Spotify


Simon has built a global career across agency, in-house and world-leading tech brands, operating at the intersection of creativity, strategy and culture across the Middle East, Europe and the US. He has held senior roles including Global Social Director at Havas (leading Emirates Airlines), Head of International Creative Strategy at Snapchat, Vice President of Social at Huda Beauty and Managing Director of Digital at Edelman. 

He now serves as Global Head of Creative Intelligence at Spotify, where he bridges creativity, data and cultural insight, partnering with brands and agencies globally to help unlock the platform's full creative potential.

Szymon
Kukanow

Chief Strategy Officer and Managing Partner, PHD 

Business leader, strategist, marketer, psychologist and growth advisor with over 20 years of professional experience across local, regional and global roles spanning multiple categories and industries. 

Throughout his career, Kukanow has held various leadership positions in the consumer goods and marketing industries, working with some of the world’s leading companies, including Unilever, R.J. Reynolds, Goodyear, Volkswagen Group, PepsiCo, Sanofi, Disney and Chanel. He has led teams across brand management, product innovation, communication, media strategy and business transformation.

His work focuses on translating human insight, cultural understanding, data and technology into actionable growth systems that help brands navigate complexity and build long-term competitive advantage. As a psychologist, he brings a deep understanding of human behavior, enabling him to uncover the emotional, social and cultural drivers behind consumer decisions and apply them to solve complex business challenges and accelerate growth.

Kukanow is particularly interested in the intersection of strategy, psychology, culture and AI, and how these disciplines shape the future of brands, communication and business growth. He is passionate about sharing knowledge, mentoring teams and helping organizations adapt to rapidly evolving consumer expectations, media ecosystems and technological change. He remains committed to helping businesses create meaningful, sustainable growth in an increasingly fragmented and fast-changing world.

Tony
Giordani

Director Global Brand Solutions,
RTL AdAlliance

Tony leads the creative solutions team at RTL AdAlliance, developing brand partnerships across Europe. 

The first half of his career was spent agency-side within sponsorship and content teams. This was followed by a move into commercial sales roles delivering solutions for advertisers in branded content, sponsorship, and in-show integrations. His pan-European remit spans broadcast, digital, and radio with the aim of forging long-term partnerships for brands.

Virginia
Alvarez

Head of Insight and Effectiveness (Cognitive Intelligence) EMEA, VML
Operating out of the London office, Virginia is the Head of Insights & Effectiveness, (Cognitive Intelligence) EMEA for VML. The EMEA Cognitive Intelligence Practice builds on the company’s years of success and experience in North America, in using artificial intelligence (AI) and psychological understanding to help brands develop a more empathetic and customer-centric audience strategy that takes consumers’ changing motivational mindsets into consideration.​

Virginia, a media and research agency veteran, joined us in January 2021 with the responsibility of launching and driving this pioneering practice in the EMEA region. Prior to this, she worked as the Executive Director: Insights at OMD and has over 20 years’ experience across media and research agencies including Ipsos, TNS, Mindshare, and Omnicom Media Group (OMG). Virginia has worked with iconic international brands and has developed strong business relationships with clients.​
​
Her brilliant work has been recognised with awards from IAB Europe, for Best Consumer Understanding and OMD RetAIl Revolution in 2018 and 2020, respectively and in 2023 for Best Brand Advertising Effectiveness: “Capitalising on inspiration: Unlocking a ski resort’s potential through emotional understanding” (Highly commended). She is passionate about understanding consumers’ behaviour and motivations and believes that you can learn something from absolutely everyone. ​



MIXX Awards Europe Categories

Entries are now officially open for MIXX Awards Europe 2026

The industry's most innovative digital work is invited to compete for Europe's highest recognition in digital advertising excellence.

Before submitting, be sure to review the Entry Notes, which contain everything you need to prepare your submission, including category information, eligibility requirements, judging criteria, key deadlines, entry fees, and submission guidelines.

Deadlines

  • Early Bird Deadline: 22nd June
  • Regular Deadline: 24th July
Sumbit your entry

Technology & Innovation

Next-Gen Tech Activation

This category honours campaigns that bring next-generation technologies to life through innovative, real-world activation. It focuses on how emerging tools such as immersive platforms (VR, AR etc.), connected environments (across digital platforms/devices etc.), or advanced interfaces - are used to create meaningful, engaging experiences for audiences. The focus of this category

Submissions should highlight how the technology enhanced interaction, deepened engagement, or created new forms of participation. Judges will assess the creativity of the activation, the relevance of the technology to the audience, and the effectiveness in delivering tangible outcomes.

Predictive Analytics & Audience Intelligence

This category recognises the sophisticated use of data, analytics, and modelling to anticipate audience behaviour and inform marketing decisions. It rewards work that moves beyond reactive insights to predictive strategies that drive efficiency, personalisation, and performance.

Entries should clearly explain the data sources, methodologies, and tools used to generate actionable intelligence. Judges will evaluate the accuracy and impact of predictions, the strategic application of insights, and the measurable business or campaign results achieved.

Creative Data Storytelling

This category celebrates the innovative use of data as a creative material to tell compelling stories. It recognises work that transforms complex datasets into engaging, accessible, and emotionally resonant narratives that connect with audiences.

Submissions should demonstrate how data informed both the insight and the execution, and how storytelling techniques brought the information to life across channels or formats. Judges will look for clarity, creativity, and the effectiveness of the storytelling in driving engagement, understanding, or action.

Use of Emerging Tech

This category honours the effective and imaginative use of new and evolving technologies in marketing. It focuses on how brands experiment with and apply innovations such as AI, AR, VR,, or other developing tools to create value for audiences and businesses.

Entries should show a clear link between the chosen technology and the campaign objectives, as well as evidence of executional excellence. Judges will consider the level of innovation, the relevance of the technology, and the results achieved, alongside any learnings or breakthroughs.

Innovative Collaboration

This category recognises exceptional partnerships that drive innovation in digital marketing. It celebrates collaborations between brands, agencies, platforms, technology providers, or other partners that result in breakthrough ideas and outcomes.

Submissions should outline the roles of each partner, the collaborative process, and how the partnership enabled a result that would not have been possible independently. Judges will assess the strength of the collaboration, the originality of the solution, and the impact delivered.

AI

Use of AI for Creativity

This category recognises the innovative use of artificial intelligence as a creative tool in marketing. It celebrates work where AI is not only used for efficiency, but as a core enabler of original ideas, creative exploration, or new forms of expression.

Entries should demonstrate how AI contributed to the development or execution of the creative concept, whether through content generation, dynamic creativity, or other formats. Judges will look for originality, the meaningful role of AI in the creative process, and the overall impact on audience engagement and brand storytelling.

Use of AI for Campaign Effectiveness

This category honours the application of AI to significantly enhance campaign performance and business outcomes. It focuses on how AI-driven approaches improve targeting, personalisation, media efficiency, or overall effectiveness.

Submissions should clearly outline how AI was used to optimise campaign strategy and execution, and the measurable results achieved. Judges will assess the strategic integration of AI, the scale of impact, and the extent to which it delivered superior performance against objectives.

Use of AI for Optimisation

This category recognises the use of AI to continuously improve and refine marketing performance in real time. It rewards work where machine learning, automation, or adaptive systems are used to enhance efficiency, responsiveness, and results throughout a campaign lifecycle.

Entries should highlight the optimisation processes, tools, and decision-making frameworks enabled by AI. Judges will evaluate the effectiveness of these systems, the level of sophistication, and the tangible improvements in performance.

Innovation with AI

This category celebrates breakthrough uses of artificial intelligence that push the boundaries of what is possible in digital marketing. It recognises pioneering ideas, new applications, or experimental approaches that demonstrate the potential of AI.

Submissions should showcase bold thinking, technical innovation, and clear relevance to marketing challenges or opportunities. Judges will look for originality, ambition, and the extent to which the work sets new standards or opens up new possibilities.

Content, Creators & Experience

Branded Entertainment

This category recognises the creation of entertaining content designed to engage audiences while delivering a brand message. It celebrates work that prioritises storytelling, creativity, and audience appeal, where the brand is seamlessly integrated into the experience.

Entries should demonstrate how the content captured attention, built emotional connection, and encouraged sharing or sustained engagement. Judges will look for originality, quality of execution, and the effectiveness in achieving both entertainment and marketing objectives.

Platform-Native Social

This category honours campaigns designed specifically for social platforms, It focuses on work that feels authentic to the platform and maximises its native features to drive engagement.

Submissions should show a deep understanding of platform dynamics and audience expectations. Judges will assess creativity, cultural relevance, and how effectively the campaign delivered results within the social ecosystem.

Creator & Influencer

This category recognises the strategic and creative use of creators or influencers to deliver impactful marketing outcomes. It celebrates authentic partnerships where creators play a meaningful role in shaping content and connecting with audiences.

Entries should highlight the selection, collaboration, and creative approach taken with creators, as well as the results achieved. Judges will look for authenticity, alignment with audience and brand, and measurable impact.

Customer Experience

This category recognises work that enhances how customers interact with a brand across touchpoints, using digital channels, data, and technology to create seamless and meaningful journeys.

Submissions should demonstrate a clear understanding of customer needs and how the experience was improved. Judges will evaluate usability, innovation, integration, and the measurable impact on satisfaction, loyalty, or business performance.

Impact, Purpose & Effectiveness

Marketing Effectiveness

This category recognises campaigns that deliver outstanding business results through strategic and effective marketing. It celebrates work where clear objectives, strong insight, and smart execution combine to drive measurable impact.

Entries should demonstrate how the strategy translated into performance, supported by robust metrics and outcomes. Judges will look for effectiveness, clarity of thinking, and the extent to which the work achieved or exceeded its goals.

DE&I

This category recognises marketing that authentically demonstrates a brand’s commitment to diversity, equity and inclusion. It celebrates work that moves beyond representation and messaging to deliver meaningful, credible and measurable impact.

Entries should show how DE&I principles were embedded throughout the strategy, creative development and execution, and how the work connected with and resonated with audiences. Judges will assess the authenticity and relevance of the approach, alongside the tangible outcomes achieved for both the brand and the communities it aimed to serve.

Driving Environmental Change

This category recognises marketing that delivers a measurable positive impact on the environment. It focuses on campaigns that actively contribute to improved environmental outcomes by influencing behaviour, policy, or practice at scale.

Entries should demonstrate a clear link between the campaign and real-world environmental change, supported by evidence of action and results. Judges will assess credibility, effectiveness, and the scale of environmental impact achieved.

Driving Social Change

This category recognises campaigns that influence attitudes, behaviours, or systems in relation to social issues. It focuses on work that raises awareness and drives measurable progress on challenges affecting people and society.


Entries should demonstrate a clear problem statement, insight-led strategy, and evidence of change or action. Judges will look for authenticity, relevance, and tangible societal impact delivered by the campaign.

Community-Built Campaigns

This category recognises campaigns that are shaped, co-created, or driven by communities. It celebrates work that empowers audiences to actively participate, contribute, and influence the direction or content of the campaign.

Entries should demonstrate how the community was engaged throughout the process and the value this collaboration created. Judges will look for authenticity, depth of participation, creativity, and the overall impact achieved through collective involvement.

Media Environments

Digital Audio & Radio

This category recognises outstanding use of audio-first media, including radio, streaming audio, podcasts, and other sound-led formats. It celebrates work that uses audio creatively and effectively to capture attention, tell stories, and drive engagement.
Entries should demonstrate how sound was used strategically to reach and influence audiences. Judges will look for creativity, clarity of message, audience relevance, and measurable impact delivered through audio channels.

Retail & Commerce Media

This category honours the strategic use of retail and commerce media environments to influence purchase behaviour. It focuses on work that effectively connects brand messaging to points of sale, both online and in-store.
Entries should demonstrate how retail or commerce media was used to drive awareness, consideration, or conversion. Judges will assess targeting precision, integration with commerce platforms, and measurable commercial outcomes.

Advanced Video & CTV

This category recognises innovative use of advanced video formats, including connected TV, addressable TV, and interactive or data-driven video experiences. It celebrates work that leverages modern video environments to deliver enhanced targeting and engagement.

Entries should demonstrate how video strategy was adapted for evolving viewing behaviours and platforms. Judges will look for creative execution, audience relevance, and measurable performance outcomes.

DOOH / OOH

This category recognises outstanding use of digital and traditional out-of-home media. It celebrates work that uses physical environments in creative, impactful, and contextually relevant ways to reach audiences in the real world.
Entries should demonstrate how location, timing, or context were used to enhance message delivery. Judges will assess creativity, visibility, audience impact, and effectiveness in driving attention or action.

Gaming

This category honours marketing that effectively engages audiences within gaming environments. It focuses on work that integrates brands into games, gaming platforms, or gaming culture in an authentic and meaningful way.
Entries should demonstrate understanding of gaming audiences and how the brand contributed to or enhanced the experience. Judges will look for creativity, cultural relevance, integration quality, and engagement impact.

Omnichannel Media Strategy

This category recognises holistic media strategies that deliver seamless audience experiences across multiple touchpoints. It focuses on the orchestration of paid, owned, and earned channels to guide audiences through the full journey.

Entries should demonstrate how channels were aligned around a single strategy and adapted to audience behaviour. Judges will look for strategic clarity, integration quality, and measurable effectiveness across the entire funnel.

Special Awards

GRAND PRIXX - Best Campaign

This category recognises the single most outstanding campaign of the year across all entries. It represents the highest level of creative excellence, strategic thinking, and measurable impact, where all elements come together to deliver exceptional results.

The winner will demonstrate breakthrough thinking, flawless execution, and meaningful outcomes for both brand and audience. Judges will assess overall effectiveness, originality, craft, and the campaign’s ability to set a new benchmark for the industry.

All Gold winners from across the categories will be automatically entered into the Grand Prix and the winner will be decided by the jury.

Creative Agency of the Year

This award recognises the agency with the strongest overall performance across the competition.

Each campaign entry will include the participating agency/agencies, and points will automatically be awarded based on the level of achievement reached by each submitted campaign.

The award  will be calculated using a cumulative points system across all categories and entries submitted during the competition period.

Point allocation:

  • Shortlist / Nomination – 1 point
  • Bronze – 3 points
  • Silver – 5 points
  • Gold – 8 points
  • Grand Prix – 12 points

The award is designed to recognise not only isolated success, but consistent excellence across categories, disciplines, and campaigns throughout the competition.

This approach rewards:

  • Creative consistency
  • Strategic and executional excellence
  • Breadth of capability across disciplines
  • Sustained high performance throughout the awards

Job Roles

These awards recognise outstanding individual contribution across key industry disciplines, including:

  • Creative Director of the Year
  • Art Director of the Year
  • Copywriter of the Year
  • Strategist of the Year
  • Media Specialist of the Year

Each campaign entry will include credited team members attached to specific roles. Individuals automatically accumulate points based on the performance of the campaigns they contributed to during the competition period. 

The winners are determined through the same cumulative points system used for Agency of the Year.

Point Allocation

  • Shortlist / Nomination – 1 point
  • Bronze – 3 points
  • Silver – 5 points
  • Gold – 8 points
  • Grand Prix – 12 points

This system is designed to reward sustained contribution and excellence across multiple campaigns and categories, rather than a single isolated success. 

The intention is to highlight and celebrate the individuals behind the work, recognising the long-term impact of their creative, strategic, or executional contribution across the competition.

Frequently Asked Questions

How much does it cost to enter the awards?

The early bird entry fee (enter by Friday 20th May) is €300 (excl. VAT) for entering a campaign in one category; €175 (excl. VAT) for entering the same campaign in additional categories.

The regular entry fee is (from 21st May to 7th June): €400 (excl. VAT) for entering a campaign in one category; €250 (excl. VAT) for entering the same campaign in additional categories.

Entrants from the smaller European markets can take advantage of the early bird entry fee throughout the competition. The definition of a ‘small market’ is a market with a total digital ad spend revenue of €0.6bn or less as per our AdEx Benchmark 2022 Report. The markets are: Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.

Please note, as with last year, we are currently not accepting any entries from Russia or Belarus due to our suspension of all cooperation with IAB Russia and Belarus (see IAB Europe statement here).

What is the entry deadline?

Early bird deadline: 20th May

Regular deadline: 7th June

Can I enter more than one campaign?

Yes, as long as the campaign has been entered into a local MIXX Awards, or equivalent, competition.

Can I enter a campaign that has previously been entered into another awards competition?

Yes, we welcome campaigns that have been entered into other awards competitions.

What timeframe should the campaign be?

All European campaigns that have been entered into another national or international award competition from 2023 to present can be entered.

Do I get a discount for entering more than one award?

A discount is available for entering a campaign into more than one category (see fees under question one). It is not possible to get a discount for entering multiple campaigns.

Can I enter more than one category?

Yes, you can enter each campaign into multiple categories. There is a discounted fee for each additional category (see entry fees under question 1). If you would like to enter the same project into multiple categories, please use the same details and materials for each category. If you wish to tailor the details according to each category, then please submit these as a separate entry.

What information do I need to provide?

The entry form asks for a campaign summary as well as details of:

  • The objectives and strategy
  • The creative
  • The campaign results

Entrants are also required to upload a supporting video which should:

  • Be no longer than 3 minutes
  • Be uploaded on YouTube (unlisted privacy)
  • Explain the campaign and showcase the creative
  • Be in English or have English subtitles

How will my entry be evaluated?

The judges will give a score against each criteria (strategy, creative and results) for each entry as per the criteria outlined in the entry notes. These factors are then combined to create a total score for each entry. All judges' scores are totaled and the highest-scoring entries will determine the shortlist. The judges will then meet to discuss the highest-scoring entries and then agree on winners for each category. More detail is in the Entry Notes.

Who is on the Jury?

The members of the jury will be listed on the Awards Webpage once they are finalised.

What if I need more time to submit my entry?

Please contact the IAB Europe team who will discuss this with you.

When will I know if my entry has been shortlisted?

The shortlist will be published W/C 1st July 2024

What awards are available?

Gold, Silver, and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.

When will I know if my entry has won an award?

The 2024 winners will be announced at a virtual awards ceremony on Thursday 18th July. Hosted by IAB Europe, the ceremony will be live-streamed to ensure that anyone from across Europe can participate. Tune in live to see if your campaign has won and join hundreds from across the globe.

How will the winners be further promoted by IAB Europe?

Winners will be invited to participate in a series of IAB Europe webinars and podcasts on 2024 creativity in digital advertising. Promoted across IAB Europe’s network of National IABs and corporate members, it will be a great opportunity to promote and celebrate the very best of our industry by doing a deep dive analysis into the strategy, creative and results of the Gold winners.

Where can I see previous award winners?

You can view the PR to announce the 2023 winners here.

You can view videos of the 2023 winners here.

You can also watch short webinar recordings of some of the 2022 winners via the following
links:
In-Gaming Winner
Influencer Marketing Winner
Digital Out of Home Winner

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