Building integrated technology partnerships with impact.com
Your product does something brands and publishers already need. An integration connects us and opens the opportunity to participate in the largest marketplace of brands, partners, and agencies in the Commerce Ecosystem.
Technology partners that integrate with impact.com don’t just get a listing—they get access to an ecosystem already at scale
250k
active partners in the impact.com ecosystem
1m+
active partnerships on impact.com
$100b+
in gross transaction volume flowing through impact.com
What are technology partners?
Technology partnerships are integration-based commercial relationships between a platform and complementary software companies, in which data, shared customers, and joint go-to-market efforts create mutual value that neither company could generate alone.
Improving business outcomes through technology.
Many technology companies partner with impact.com to provide enhanced user capabilities, enrich data, and streamline workflow. In all cases, the value created by this relationship is tangible and demonstrable, with a focus on the end-user, be it a brand, a publisher, an agency or a developer.
Select partners also take on business development relationships. That means sharing market intelligence, exchanging referrals, creating joint marketing resources, and using each other as advocates in market. Business development is layered on top of the integration, so every business development partner is first a technology partner.
The technology categories impact.com works with
impact.com’s technology partner ecosystem spans the full martech and data stack. These are the integration categories where technology partnerships are most active.
PARTNERSHIP ENGAGEMENT MODELS
Three ways to build a technology partnership with impact.com
Self-driven
Building an application for brands, publishers or agencies? The Integrations Hub offers technical context for the impact.com platform, fully optimized for the AI era. Use machine-readable docs, OpenAPI specs, and guided setup paths to build faster. Choose MCP, REST APIs, or Integration Guides based on how you plan to connect. These partnerships are primarily technical and require minimal go-to-market support.
Collaborative
Ready to set shared goals and co-market? With clear use cases, we will open up deeper access to technical resources and cross-departmental resources, such as product management, customer success and partner development. Together, we can plan and pursue joint initiatives to drive mutual growth.
Strategic
Do we have a powerful business vision together? As a strategic partnership, we will engage in a commercial partnership with a joint go-to-market strategy and dedicated resources on both sides. Our most strategic partners have a strong business case and significant joint customer opportunity. This is where the technology partnership becomes a core growth channel for both.
What a strategic integration partnership looks like
Tech partner directory listing
A searchable listing in the impact.com technology partner directory, organized by category and use case. Actively browsed by brands, agencies, and publishers looking for tools that connect to their partnership programs.
API access and developer hub
Full access to impact.com's API documentation and integration resources at integrations.impact.com. Sandbox environments, technical service support, and structured onboarding to build and validate your integration against impact.com's tracking, payment, reporting, and partnership management APIs.
Automated account mapping
Account mapping to identify joint customers and shared target accounts across both platforms. This turns a passive listing into an active pipeline—so both sides know exactly where the opportunity is before outreach begins.
Co-marketing and go-to-market support
Joint content development, shared collateral, event participation, and intelligence sharing. impact.com's events—including iPX (Partnerships Experience)—and its active brand community are accessible to technology partners.
Designated partner manager
Strategic partners get a dedicated impact.com Partner Manager who knows the platform deeply and has context on your product. Not a shared support queue—a real point of contact who can activate accounts, source referrals, and coordinate joint initiatives.
PXA certification and discounted licensing
Free access to PXA—Partnerships Experience Academy—for your team, plus discounted licensing on impact.com and commercial terms (co-sell, referrals) at higher tiers. The program is designed to create real commercial alignment, not just a badge in the directory.
Frequently asked questions
impact.com’s technology partner program is a structured commercial relationship for software companies that are complementary to impact.com’s partnership management platform. Technology partners typically work across a variety of business models, but two key aspects of strategic relationships are prominent: product integrations are the centerpiece (where the partner’s product connects technically with impact.com’s infrastructure), and a business development partnership fuels the growth (where the two companies share market intelligence and referrals). As the partnership develops, resources are added to enhance overall value, including product development, tech support, and Go-to-Market resources.
impact.com’s technology partner ecosystem covers the full range of martech and data infrastructure that brands use to run partnership programs. Active categories include e-commerce platforms (e.g., Shopify, BigCommerce, Magento, WooCommerce), CDPs (such as Segment and Tealium), MMPs (e.g., Branch, AppsFlyer, Singular, Adjust), Measurement and Identity Resolution (e.g., LiveRamp, TransUnion), Social Platforms (e.g., Google, Meta, TikTok, LinkedIn), Media Mix Modeling (Rockerbox and others), Reporting and Analytics (e.g., FiveTran, Northbeam), CRMs (e.g., HubSpot, Salesforce), payment platforms, and call tracking. Technology partners must have a complementary product with either a technical integration opportunity or a shared business development interest with impact.com. See our technology partner directory for a full list of tech partners.
impact.com’s technology integrations are built through the impact.com API, documented at integrations.impact.com. For integrated solution partners, impact.com’s product team leads the integration roadmap and prioritizes builds based on customer demand and strategic fit. Strategic partners get testing resources, technical service support, and structured onboarding.
The impact.com tech partner directory is a publicly listed, searchable database of approved technology partners, organized by product category and integration type. It is actively browsed by the brands, agencies, and publishers running programs on impact.com who are looking for tools that connect to their existing stack.
They tend to work together. We seek integrated solutions that lead to a natural interest in business growth. An integrated solution is a technology partnership where the partner’s product connects technically with impact.com; data flows between systems, and joint customers get a seamless experience across both platforms. Once we develop an enhanced solution, we work across both businesses to drive growth and adoption, where a commercial relationship can be structured around referrals, shared market intelligence, co-marketing, and mutual advocacy.
To join impact.com’s technology partner program, companies apply through the partnership form. Our team reviews applications to evaluate fit and the right engagement model. Once accepted, partners are onboarded, activated, and connected to the relevant impact.com stakeholders. Strategic partnerships are invite-only and require a strong joint business case.
Improve business outcomes through tech partnerships
Run better programs, win better clients, and grow faster with impact.com