Wearable breathing tech for people who want control over what they breathe.

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Your first breath is a hello to the world. Your last will be a goodbye. In between, you breathe constantly. But do you even know what? City air isn’t just oxygen. It’s also waste, dust — things no one filters for you. Your body takes it in. Your lungs deal with it. And maybe one day, you’ll feel like choosing differently. You already choose what you eat. What you drink. What you wear. So why not what you breathe? Appara wasn’t created to scare you. Or to tell you what to do. We believe in conscious decisions. And in the right to breathe better, in your own way. Our masks are not warnings. They are possibilities. A way to breathe well and look good. A freedom to choose what you breathe.

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