Wella for West BSG Customers
Professional hair color resources, trends, and technical charts — Wella expert guides and tools.
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New in 2026
House of Wella 2/23/26
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House of Wella 2/23/26
Ultimate Color - Available Now!
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Ultimate Color - Available Now!
Ultimate Color One-Pager
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Ultimate Color One-Pager
Sebastian Restage - Coming January 2026!
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Sebastian Restage - Coming January 2026!
Introducing Wella SOOTHFILLER
YouTube
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YouTube
Introducing Wella SOOTHFILLER
Discover Wella Professionals Smoothfiller: The demi-permanent smoothing treatment that smooths and restructures the hair. Say goodbye to unmanageable morning...
Video: SMOOTHFILLER Tutorial
YouTube
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YouTube
Video: SMOOTHFILLER Tutorial
Learn how to smooth, fill and restructure hair with Wella Professionals new smoothing treatment, Smoothfiller. This salon-only, demi-permanent service lasts ...
SMOOTHFILLER One-Pager
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SMOOTHFILLER One-Pager
SMOOTHFILLER - Full Technical Guide
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SMOOTHFILLER - Full Technical Guide
Wella Color - Getting Started
Fundamentals: Color Wheel + Numbering System
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Fundamentals: Color Wheel + Numbering System
Wella Professional Color Guide
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Wella Professional Color Guide
Wella Must-Have Shades
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Wella Must-Have Shades
Wella Toning Solutions Guide
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Wella Toning Solutions Guide
Wella Color - Permanent
Koleston Perfect
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Koleston Perfect
Video: Koleston Perfect Virtual Classroom
YouTube
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YouTube
Video: Koleston Perfect Virtual Classroom
Welcome to our product knowledge video on Koleston Perfect by Wella Professionals! Dive deep into the world of vibrant hair color with Koleston Perfect. Whet...
Koleston Perfect Color Chart
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Koleston Perfect Color Chart
Illumina
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Illumina
Video: Illumina Virtual Classroom
YouTube
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YouTube
Video: Illumina Virtual Classroom
Step into the world of luminous hair color with our product knowledge video on Illumina Color by Wella Professionals! Designed to illuminate, Illumina Color ...
Illumina Color Chart
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Illumina Color Chart
Koleston Express
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Koleston Express
Video: Koleston Xpress Virtual Classroom
YouTube
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YouTube
Video: Koleston Xpress Virtual Classroom
Watch this video to experience the future of hair color with Wella Professionals Koleston Xpress. This innovative, time-saving hair color system delivers vib...
Koleston Express Color Chart
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Koleston Express Color Chart
Wella Color - Demi
Color Touch
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Color Touch
Video: Color Touch Virtual Classroom
YouTube
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YouTube
Video: Color Touch Virtual Classroom
Join us for an in-depth look at Color Touch by Wella Professionals in our product knowledge video! Perfect for expressing your true self without the commitme...
Color Touch Color Chart
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Color Touch Color Chart
Shinefinity
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Shinefinity
Video: Shinefinity Virtual Classroom
YouTube
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YouTube
Video: Shinefinity Virtual Classroom
Welcome to our product knowledge video on Shinefinity by Wella Professionals! Discover the secret to breathtaking shine with Shinefinity. Learn how Shinefini...
Shinefinity Color Chart
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Shinefinity Color Chart
Blondor Lighteners & Toners
Blondor Lighteners
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Blondor Lighteners
Video: Blondor Lighteners Virtual Classroom
YouTube
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YouTube
Video: Blondor Lighteners Virtual Classroom
Join us for an in-depth look at Blondor by Wella Professionals in our product knowledge video! Trusted by stylists worldwide, Blondor is the ultimate lighten...
Blondor Toners/Base Breakers
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Blondor Toners/Base Breakers
Video: Blondor Toners Virtual Classroom
YouTube
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YouTube
Video: Blondor Toners Virtual Classroom
Achieve flawless blonde perfection with Wella Professionals Blondor Toners and Base Breakers. These advanced formulas are designed to refine and enhance blon...
BlondorPlex Cream Toners Color Chart
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BlondorPlex Cream Toners Color Chart
Comparison and Formulation Guides
Loreal, Matrix, Redken Comparison Guide
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Loreal, Matrix, Redken Comparison Guide
Redken Shades EQ Gloss Comparison Guide
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Redken Shades EQ Gloss Comparison Guide
Schwarzkopf Igora Vibrance Comparison Guide
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Schwarzkopf Igora Vibrance Comparison Guide
Goldwell Colorance Comparison Guide
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Goldwell Colorance Comparison Guide
Midway to Color Touch Conversion Table
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Midway to Color Touch Conversion Table
Shinefinity Formulas Guide
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Shinefinity Formulas Guide
Blondor Quick Guide
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Blondor Quick Guide
Care & Styling
Full Wella Care & Styling
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Full Wella Care & Styling
Wella Care and Styling Chart
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Wella Care and Styling Chart
Ultimate Repair
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Ultimate Repair
Ultimate Smooth
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Ultimate Smooth
Sebastian
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Sebastian
GHD Product Guide
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GHD Product Guide
OPI
OPI - spring 2026
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OPI - spring 2026
OPI
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OPI
Wella Education
Visit Wella Education Website
Visit Wella Education Website
Landing page for Wella Education events, shows, and digital education offers
Wella Certification Programs
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Wella Certification Programs
Follow Wella Education on Instagram!
Follow Wella Education on Instagram!
Wella Programs and Support
Wella Rewards
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Wella Rewards
Wella Salon Locator - How to set up
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Wella Salon Locator - How to set up
Save This Link Tree to your Home Screen (iOS)
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Save This Link Tree to your Home Screen (iOS)
Wella en Español
Publicidad de SmoothFiller
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Publicidad de SmoothFiller
Guía SmoothFiller en Español
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Guía SmoothFiller en Español
Guía de Tonos y Sistema Alfanumérico
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Guía de Tonos y Sistema Alfanumérico
Guía Koleston Perfect en Español
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Guía Koleston Perfect en Español
Guía Color Touch en Español
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Guía Color Touch en Español
Guía Ultimate Repair & Smooth en Español
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Guía Ultimate Repair & Smooth en Español
Guía Shinefinity en Español
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Guía Shinefinity en Español
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