Turn behavioral insights into marketing ROI

Get 4x more insights with privacy-compliant analytics built for regulated industries. See which campaigns drive revenue, optimize in real time and make confident decisions with full data control.

Traffic and conversion analytics

Control and data ownership

Data activation

Privacy compliance

Collect reliable behavioral data to power your growth

See what drives your ROI and allocate marketing budget to campaigns that work. Capture and influence conversion opportunities as they happen while staying privacy-compliant.

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Connect your stack and move the data freely

Get structured behavioral data you control – ready for dashboards, workflows, or your AI stack. Access via UI, API, or direct export, and stream it straight into your BI tools or data infrastructure.

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Activate your behavioral data in real-time – ethically and compliantly

Go from insight to impact with privacy-first activation. Deliver tailored messages to specific customer segments and encourage users to complete their actions while they are live on your site.

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Get complete insight into visitor behavior and conversion journeys without compliance risks

Grow faster with privacy-compliant visitor data across websites and apps. Meet the requirements of GDPR, HIPAA, and 140+ laws with behavioral insights that marketing loves and legal trusts.

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What our customers say

Rawlplug, a global manufacturer of anchoring, fixing systems and power tools achieved marketing clarity with Piwik PRO.

“Since implementing Piwik PRO, nearly 100% of our online transactions can be attributed to specific sources. The consulting audit confirmed that 98-99% of our data matches accounting records, compared to just 30% accuracy with Google Analytics.”

Wojciech Telecki

Head of Digital Marketing at Rawlplug

DKMS, an international non-profit organization, optimizes online campaigns and donor registration funnels with GDPR-compliant analytics.

“The general feel of the platform quickly convinced us to use Piwik PRO. After some demo sessions, we got really comfortable with the platform. It was similar to what we’ve known from Google Analytics and, as we looked deeper, we discovered everything we were looking for – in-depth UTM tracking, an easy-to-use Tag Manager, Consent Manager, and all the types of reports we needed. We knew we would be able to introduce Piwik PRO in all our entities without any big issues.”

Kay Beutling

Digital Project Manager at DKMS

Wien Energie, Austria’s largest regional energy provider, enhanced its customer engagement and loyalty with the Piwik PRO data activation module.

“We have improved our ability to communicate with our customers (…). The platform has enabled us to optimize processes, better understand customer needs, and personalize interactions. These developments significantly improve our service offerings and increase customer satisfaction.”

Susanne Dreier-Phan Quoc

Digital Customer Insights Manager at Wien Energie

Shepherd Center, a neurorehabilitation hospital from the USA increased patient referrals by 40% with Piwik PRO as their HIPAA-compliant analytics platform.

“Piwik PRO was a privacy-first analytics platform and we really appreciated it. Even without the rules established by HIPAA, we’d still be looking for a platform like Piwik PRO because (…) the practice and the philosophy around privacy mattered to us.”

Chris Walker

Director of Digital Strategy and Marketing at Shepherd Center

Bank Ochrony Środowiska (BOŚ), one of Poland’s 20 largest banks optimized its business, product and marketing strategies with insights gathered through Piwik PRO.

“Implementing Piwik PRO meant a complete shift in our approach to managing analytics. With Piwik PRO, we entered a new era of getting true value with analytics insights. Piwik PRO showed us the potential of using analytics in banking.“

Maja Kosobucka

User Experience Specialist at BOŚ

SVC, operator of an electronic administration platform for the Austrian social security system, achieved a 12.8% increase in service quality with data-based optimization of the user experience.

“Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything“.

Gerold Brauchart

ESV Project Management at SVC

Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

  • First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

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