Set the new standard
for user experience
The Apps Experience program rewards developers who craft premium multidevice experiences across Android. Apps that meet all program guidelines qualify for a new program rate card with reduced rates.
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Essentials
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Learning
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Programs
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Play Console
Test
Release
Grow
Quality
Monetize
Manage
Guidelines
When partners leverage the full potential of Android and Google Play to create richer experiences, they spark deeper user engagement that fuels long-term value.
Phishing Resistant Auth
Secure sign-in using Passkeys or an approved SSO provider
Restore Credentials
Provide an automatic sign-in experience during device restoration
Engage SDK
Show customized recommendations and continuation content on Google surfaces
Play Content
Showcase your app's digital offerings through Play’s discovery surfaces
Design Systems
Integrate Android design systems, like Material UX and System Emoji
Title Availability
Release across form factors simultaneously with their launch on other platforms
Feature Availability
Launch features on Android within 3 weeks of other platforms
Phone, Tablet, Foldable
Meet Adaptive App Tier 2 guidelines
XR
Available on XR, and meet Adaptive Tier 2 or XR Differentiated guidelines
TV
Passes TV app quality guidelines (varies dependent on app capabilities)
Auto
Meet Car App Tier 2 or Adaptive Tier 2 (varies dependent on app capabilities)
Wear
Meet Wear OS app quality guidelines (varies dependent on app capabilities)
Desktop (Googlebook)
Meet Adaptive Tier 2 guidelines (Starting March 2027)
Stability
Maintain crash, ANR, memory usage, and jank rates below thresholds
Jetpack Compose
Use recommended modern toolkits to build scalable, quality UIs
Android platform standards
Adopt modern, responsive Android behaviors
Guidelines by use case
Support relevant platform features based on app use case
Program rate card
We want to invest in your success and the health of the Android ecosystem, and that's why by meeting all the guidelines, your apps qualify for a new program rate card.
Availability
Eligibility for the program rate card will roll out by market, based on user location.
| Country | Release |
| United States, United Kingdom, European Economic Area and Australia | September 30, 2026 |
| South Korea and Japan | December 31, 2026 |
| Rest of the world | September 30, 2027 |
Frequently asked questions
Program overview and goals
The Apps Experience program is designed to reward developers who deliver exceptional user experiences across the Android ecosystem. By aligning with Google’s vision for a seamless, quality app ecosystem, participating developers can access a new program rate card for their eligible apps.
No. The benefit of the program is the new program rate card. While high quality is generally a factor in Play Store success, this program does not affect store ranking.
Program Rate Card
You can learn more about the program rate card through the Help Center.
Yes, you can join the program any time after the program launches. September 30, 2026 is the earliest date the rate card becomes available against spend in these regions (US, UK, EEA, AU). If developers integrate all required guidelines any time after that date, their integrated title will become eligible for the rate card starting from integration validation and approval.
Non-recurring transactions: These include paid apps, paid games, and in-app purchases. Recurring transactions: These are subscription-based transactions.
Google Play will use the time that an app is first installed from Play or first updated from Play, if the app was not originally installed from Play, to determine the first-time “install date”. If that “install date” is on or after the date at which the new fee structure is launched in a region it will count as a “new install”. More details can be found here
For annual earnings up to $1M (USD), the service fee will continue to be 10% (+ billing fee, if applicable). This 10% (+ billing fee, if applicable) also applies to recurring transactions. The program rate card applies only to earnings generated after an app surpasses the $1M threshold annually.
Enrollment
You will be able to apply directly through Play Console. Enrollment dates and further details will be shared soon.
No, it's not mandatory. You can join the program if it's a right fit for your app, and if you wish to access the program rate card. The program proposes guidelines designed to support partners in delivering excellent app experiences that delight Play users.
Starting this September, you can submit your app through Play Console to verify your compliance with all Apps Experience guidelines at once. If your app qualifies and is approved, transactions with the qualified app are eligible for the program rate card.
Each app must meet all the guidelines to enroll in the Apps Experience program. Once successfully enrolled and qualified, transactions associated with the qualified app are eligible for the program rate card.
Guidelines
Verification processes differ for each guideline and may include automated checks and manual reviews. You can learn about meeting each requirement from the documentation page.
Yes, please refer to the documentation for each guideline to see where exemptions apply. If you have further questions, please explore the Apps Experience program support page.
Yes, users’ expectations and developer businesses continuously evolve, and the program is designed to adapt alongside them. While the program guidelines may change over time, we will notify developers in advance before making any updates.