USE IPM project

As part of the USE IPM project, the Faculty of Economics, University of Niš, hosted an Info Day with business representatives to present the upcoming professional training programme that will be implemented from November 2026 to March 2027. The event provided an excellent opportunity to introduce the project's objectives, exchange experiences, and discuss how closer cooperation between academia and the business community can contribute to sustainable entrepreneurship and innovation. The strong interest and active participation of business representatives confirmed the importance of initiatives that bridge research, education, and practice. We look forward to continuing this collaboration and welcoming participants to the upcoming training sessions. Read more about the event: https://lnkd.in/d59eRSTm #useipm #HorizonEurope #EUScienceResearchandInnovation #eu_science

Developing high-quality training programmes is a key milestone of the USE IPM project. Project partners are collaboratively designing a comprehensive training programme that reflects the knowledge, experience, and best practices gathered throughout the project's international cooperation activities. The programme aims to strengthen competencies in innovation management and sustainable entrepreneurship while fostering closer collaboration between academia and the non-academic sector. By addressing the needs of researchers, students, and professionals, these training activities will contribute to knowledge transfer, capacity building, and the development of practical skills needed to tackle current and future innovation challenges. The joint effort demonstrates the value of international collaboration in creating impactful educational resources that support sustainable growth, innovation, and stronger connections between research and industry. Read more at: https://lnkd.in/dKHfPVVC #useipm #HorizonEurope #EUScienceResearchandInnovation #eu_science

The workshop “From Startup Innovation to Large Clients – B2B Digital Marketing Models” offered valuable insights into how innovative ideas can evolve into scalable business solutions. Led by Željka Vujanić and Nemanja Vujanić from DevStudio, the session provided a practical, hands-on perspective on B2B digital marketing models and real-world business development strategies. Participants had the opportunity to explore key steps in building a product—from identifying target audiences and shaping value propositions to developing outreach strategies and measuring campaign performance. The workshop highlighted the importance of combining theoretical knowledge with practical application, enabling participants to better understand the challenges and opportunities in today’s digital business environment. Read more about this news at: https://lnkd.in/dfYDrPsQ #useipm #HorizonEurope #EUScienceResearchandInnovation #eu_science

As part of the USE IPM Info Day, students had the opportunity to attend an insightful lecture delivered by Svetlana Stefanović, Operational Excellence Head at Leoni Serbia. The session highlighted key success factors in modern organizations, including continuous improvement, process optimization, and effective resource management in a fast-changing business environment. Special emphasis was placed on lean principles, focusing on eliminating waste, maximizing customer value, and fostering a culture of ongoing improvement. Through practical examples from the automotive industry, participants gained a clearer understanding of how theoretical knowledge is applied in real business settings. The lecture also emphasized the importance of adaptability, continuous learning, and a proactive mindset for long-term career success. This event once again demonstrated the importance of strong collaboration between academia and industry, and its role in preparing young professionals for the challenges of the modern workplace. 🔗 Read more: https://lnkd.in/dsahdg3J #useipm #HorizonEurope #EUScienceResearchandInnovation #eu_science #LeoniSerbia

Workshop in Entrepreneurial Marketing – From Startup Innovation to Large Clients – B2B Digital Marketing Models CPME – the Center for Project Management and Entrepreneurship at the Faculty of Economics, University of Banja Luka (UNIBL), a partner in the USE IPM project, is organizing an open two-hour workshop titled “From Startup Innovation to Large Clients – B2B Digital Marketing Models.” The workshop is part of a pilot education program for students, young unemployed individuals, and companies, which will be organized within the USE IPM project at CPME from November 2026 to April 2027. The work of CPME and the USE IPM project will be presented by Prof. Dr. Saša Petković, Head of CPME, as part of the USE IPM Info Days. The goal of the workshop is for students to understand and test, through a practical example of the innovative and growing family-owned small business, DevStudio Ltd. Banja Luka (https://devstudio.biz/), how to reach large clients: from defining the ideal customer profile and value proposition, to creating target lists, crafting messages, and measuring results. Expected workshop outcomes: Students will learn how DevStudio defines ICP (Ideal Customer Profile) for its innovative solutions. They will be able to structure an offer (problem → solution → measurable impact) They will understand how to map the DMU (who uses, who decides, who is the gatekeeper) They will learn how to create target lists of 10–15 companies and identify specific roles/people. They will be trained to write outreach messages: LinkedIn request, LinkedIn message, email, and follow-up. They will understand how to track key performance indicators (KPIs) (reply rate, meeting rate, offers) and how to develop innovative solutions iteratively. The interactive workshop will be led by Željka and Nemanja Vujanić, graduate electrical engineers and founders/owners of the innovative family startup DevStudio. The workshop will be held at the Faculty of Economics on Monday, April 20, 2026, in Room 6 (2nd floor), starting at 11:00 AM. The number of participants is limited. Applications should be submitted via https://lnkd.in/db5GuSTt  by 1:00 PM on Saturday, April 18, 2026. #useipm #HorizonEurope #EUScienceResearchandInnovation #eu_science

Last week, the USE IPM Info Day was held, featuring a guest lecture by Martin Marinkov, focusing on ERP (Enterprise Resource Planning) systems and their application in modern business. During the lecture, participants had the opportunity to learn about the fundamental concepts of ERP systems, their architecture and key functionalities, as well as concrete examples of their implementation in companies. Special emphasis was placed on the importance of integrating business processes with digital solutions, which enable more efficient resource management and informed decision-making. Such lectures further contribute to bridging theoretical knowledge with practical business solutions, which is one of the key objectives of the USE IPM project. Explore more information at #useipm #HorizonEurope #EUScienceResearchandInnovation #eu_science #coming

We were delighted to host a successful USE IPM Info Day at the Faculty of Economics in Niš, featuring a highly engaging lecture by Dušan Gavrilović, Development Director at Milk House. 🎓🤝 Dušan offered invaluable insights into career paths within both corporate and family business environments, emphasizing how formal structures and entrepreneurial spirit can complement each other in practice. His talk gave students a realistic view of the challenges and opportunities they may encounter in their professional journeys. For more information, please visit: #useipm #HorizonEurope #EUScienceResearchandInnovation #eu_science

With sincere thanks to our partners and friends for their trust and cooperation #useipm #HorizonEurope #EUScienceResearchandInnovation #happynewyear2026

On 5 December 2025, the Faculty of Economics, University of Banja Luka hosted the Regional Round Table within the USE IPM project, bringing together partners from Albania, Bosnia & Herzegovina, North Macedonia, Croatia, and Serbia. The event focused on presenting and aligning national Research & Innovation (R&I) strategies and action plans to strengthen the entrepreneurial and innovation ecosystem in the Western Balkans. Through constructive dialogue, participants identified shared priorities such as support for start-ups, stronger university–industry cooperation, and sustainable regional growth. The discussion resulted in harmonized conclusions that will guide future project activities and collaboration. 👉 Read more at: https://lnkd.in/duFPVvwP #useipm #HorizonEurope #EUScienceResearchandInnovation #InternationalInstituteofEntreprenurship #eu_science #europeancommission #FacultyofEconomics (FEUN) #UniversityofTirana (UT) #UniversityofBanjaLuka (UBL) #SsCyrilandMethodiusUniversityinSkopje (USK)

At the round table “The University as a Driver of Youth Entrepreneurship” held at the University of Tirana, the crucial role of universities in empowering young entrepreneurs and strengthening innovation ecosystems was highlighted. The event brought together representatives from academia, public institutions, the private sector, development partners, and students to exchange ideas and best practices. 🔎 Discussions focused on research and innovation strategies, collaboration between universities and businesses, technology transfer, and aligning academic knowledge with real market needs. 📌 A key takeaway was the importance of creating a supportive and sustainable environment that enables young people to develop entrepreneurial skills and turn innovative ideas into action. Universities can serve as powerful bridges between education, innovation, and entrepreneurship — opening new opportunities for youth and contributing to long-term economic development. 🔗 Read more: https://lnkd.in/dJG4JTMU #useipm #HorizonEurope #EUScienceResearchandInnovation #EuropeanResearchExecutiveAgency(REA) #FacultyofEconomics (FEUN), #UniversityofTirana (UT), #UniversityofBanjaLuka (UBL), #SsCyrilandMethodiusUniversityinSkopje (USK)