Website migrations can hurt SEO even when URLs don’t change
A website rebuild can change how Google crawls, renders, and understands your pages. Here's what to test before launch and monitor afterward.
Topic: JavaScript
Six best enterprise SEO tools for optimizing at scale
Compare 6 top enterprise SEO tools and find the best platform for scaling your organization's SEO efforts.
7 technical SEO checks for vibe-coded websites
A website can look finished while hiding problems that affect search visibility. Here's what to check before launch and after major updates.
Core Web Vitals optimization can be a waste of time
Every hour spent chasing a perfect PageSpeed score is an hour taken from SEO work that could move the needle. Here's where to focus instead.
walkerOS: A data collection alternative to gtag.js
Take control of your tracking data with an open source platform supporting server-side collection and integrations with GA4 and Google Ads.
Pop-ups and SEO: What’s safe, what’s risky, and what to fix
See how cookie banners, paywalls, and other overlays affect Core Web Vitals, indexing, and content access — and how to reduce the risks.
Redirects 101: A beginner’s guide to setup and best practices
Learn everything about redirects in this guide: what they are, how to use them, and best practices for implementation.
33 top digital marketing tools for every budget
We share 33 effective digital marketing tools for every budget. We've grouped tools by the strategies, channels, and purposes they serve.
What is agentic search? (And why SEOs need to pay attention)
Most SEOs are already thinking about AI search. Agentic is where it's going. Here's the framework, what changes, and six things to do now.
Canonicalization and SEO: A guide for 2027
Google doesn't always choose your preferred URL. Find out why, fix conflicting canonical signals, and keep your content visible in search.
How to build an SEO roadmap that drives performance
Learn how an SEO roadmap aligns strategy with business goals, prioritizes tasks, and maximizes ROI. Discover why it's crucial and how to create one.
Google Tag Manager update promises faster websites and simpler tracking
Google Tag Manager now enables faster data collection, improved website performance and simpler tracking management.
10 ways to create helpful content + examples and checklist
Use these 10 proven strategies to create helpful content that meets Google’s standards and earns lasting traffic.
How to do SEO for your new website [10-step guide]
Learn 10 steps to optimize your website for search engines. Boost visibility and attract organic traffic. Start your SEO journey now!
Seven top Google Analytics alternatives (Free and paid)
Explore top Google Analytics alternatives, including free and paid options. Compare features to find the best tool for your website.
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
Does your website need an llms.txt file? + How to create one
The jury's out on whether llms.txt help AI models understand your content, but there are reasons you may still want to use it. Let's dive in.
Google shares preferred source follower data via email
Google is also asking if you want these reports in Search Console via a survery.
How to do a website audit in five steps (+ Checklist)
Boost your site’s SEO and conversions with this website audit guide. Find hidden issues and get a free checklist to improve performance.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
Google Ads adds AI-powered campaign localization for international expansion
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
Five best SEO plugins for WordPress (Tried & tested)
Compare top picks like Rank Math, Yoast, and more to boost speed, fix issues, and optimize content.
7 AI search myths, debunked: What the data says about SEO
What happens when you test AI search claims against real-world data? Some of SEO’s newest conventional wisdom doesn’t hold up.
10 ways Claude can derail your SEO if you don’t check its work
Technical audits, title tags, link building, and indexing can all go sideways when AI applies SEO best practices without enough context.
15 lessons from 15+ years in search
From search history and technical SEO to imperfect data and AI search, these 15 lessons can help you stay curious, pragmatic, and effective.
Google’s /goto change: The latest challenge for third-party SEO data
Google’s /goto URLs add to a series of changes making third-party SERP data harder to collect and rank tracking less reliable.
Pagination and SEO: What you need to know in 2027
Pagination can open paths to deeper content — or quietly cut them off. See what matters for crawling, indexing, and canonicalization.
21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
Search everywhere optimization guide (+ free checklist)
Learn how Search Everywhere Optimization expands SEO beyond Google to build visibility, trust, and conversions across platforms like YouTube, Reddit, TikTok, Amazon, and AI search.
How to use Claude to run a stronger CRO audit
Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
When SEO best practices become SEO dogma
SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?
10 technical SEO audit mistakes that lead to bad recommendations
Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.
Use Claude for SEO. Don’t let Claude do SEO.
Claude can accelerate research, analysis, and drafting, but SEO execution still needs human judgment to avoid costly mistakes.
7 ways to use AI for the SEO work that matters
Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.
Google analytics 4 (GA4): Ultimate guide and tutorial
Master Google Analytics 4 for your marketing campaigns. Learn how to get set up and navigate around the platform.
Google unifies Google tag and Tag Manager, adds no-code event tracking
Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.
How to build an E-E-A-T checker with Claude Code
Build an AI-powered E-E-A-T auditor that crawls websites, applies Google's quality guidance and generates polished reports in minutes.
SEO priorities for 2027: Your guide to search success
Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027.
JavaScript links can make your pages invisible to AI search
A 41-day experiment reveals how JavaScript-only navigation limits AI crawler discovery and why fixing it later can be harder.