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Industries
Hardware
VR & AR
Consumer Software
Financial Services
Company Size
10,001+
Company Stage
IPO
Headquarters
Cupertino, California
Founded
1976
Apple designs, manufactures, and sells its own hardware and software across consumer electronics and services. Its product lineup includes iPhone, iPad, Mac, Apple Watch, and Apple TV, paired with services such as the App Store, Apple Music, iCloud, and Apple Pay. The company uses an integrated business model to create a seamless user experience by controlling both hardware and software, with revenue coming from product sales and a growing services segment that provides recurring revenue. Notable offerings include the Apple Card with cashback, a trade-in program to encourage upgrades and recycling, and ongoing work in spatial computing with high‑resolution cameras and custom displays to deliver immersive experiences without external controllers. Apple aims to maintain a comprehensive ecosystem that combines devices and services to meet broad customer needs.
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Total Funding
$10.8B
Above
Industry Average
Funded Over
7 Rounds
Health Insurance
Dental Insurance
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Performance Bonus
Relocation Assistance
Employee Stock Purchase Plan
UBS has maintained a "Neutral" rating on Apple, noting solid App Store revenue growth. The investment bank's checks show global App Store revenue grew approximately 7% on a reported basis, consistent with 6% growth in November and December. SensorTower data indicates Apple's App Store revenue reached $3.4 billion, up 6.3% year-over-year after 35 days in fiscal Q2. For January specifically, App Store revenue increased 7% year-over-year globally, outperforming download growth of 3.6%. Bank of America analyst Wamsi Mohan holds a "Buy" rating on Apple with a $325 price target. The steady App Store performance suggests continued strength in Apple's services segment, which has become increasingly important to the company's overall revenue mix.
Apple has reportedly dumped its planned AI health coach. In its place, individual AI health features will release over time. Apple is reportedly no longer launching the planned AI feature that could "replicate" a doctor and act as a personal health coach. According to Bloomberg's Mark Gurman, the company has been scaling back the unannounced initiative in recent weeks following a company-wide reshuffling in which Services Chief Eddy Cue took over the health division. Although Apple never officially announced the AI health coach, reports last year indicated that the company was working on a service that has since been dubbed Health+. According to Engadget, it was supposed to help users track food and correct workout form using their iPhone's camera, and to recommend lifestyle changes based on their health data. Apparently, Apple even produced videos for the service, including ones that explained medical conditions and training guides. Bloomberg noted that Cue reportedly wanted Apple to move faster and be more competitive when it came to its health-focused products, considering that the most well-known names in the field are already offering similar (and more compelling) health-related features on their iOS apps. With that in mind, Cue didn't think that Apple's plans could compete. Now, this doesn't mean these features will not roll out - Instead, Apple is releasing them individually and over time, rather than as a single package. The videos Apple shot and the capability to make recommendations based on user data could be available early this year. Apple is also reportedly working on an AI health chatbot to answer wellness questions. Engadget notes that this is just an interim solution, and that the company's goal is to let the upcoming Siri chatbot handle those inquiries in the future. To add a bit of context, OpenAI recently released its health portal, which also features an Apple Health integration, allowing ChatGPT Health to make recommendations based on user data from Apple's health app. MobileSyrup may earn a commission from purchases made via its links, which helps fund the journalism Wireless Warehouse provide free on its website. These links do not influence its editorial content. Support Wireless Warehouse here.
Apple's AI-powered health service is reportedly on life support. This could be good news for those sick of all the subsciptions. In summary: * Macworld reports that Apple's AI-powered health coach service, code-named 'Mulberry,' is facing significant delays and potential cancellation after multiple setbacks. * The ambitious project originally targeted iOS 26, then iOS 27/watchOS 27, and was designed to provide personalized health insights using Apple Watch and Health app data. * Under new leadership from Eddy Cue, some features like data analysis may still integrate into the existing Health app while Apple explores alternative health solutions. A new report from Bloomberg says that the long-in-development subscription health service is on the rocks. The centerpiece of the service, which some have been calling "Health+" was to be an AI wellness and fitness coach, code-named Mulberry. As part of an executive shake-up, with Eddy Cue now heading up Apple's health initiatives after the departure of Jeff Williams last year, the Mulberry AI health coach project has been winding down. Apple has reportedly spent years developing the AI health coach, which would take data from the Health app and connected providers, Apple Watch, and other sources to provide insights and reports about users' health, and also offer actionable recommendations. The service will reportedly use Health app data (from Apple Watch or other sources), new health surveys, and reports from external labs to inform the AI's analysis and recommendations. According to the report, Apple even built a studio in California to produce videos that would explain medical conditions and guide users through wellness plans. The system was originally set to be a part of iOS 26, then got pushed back to a spring release, then bumped again to iOS 27 and watchOS 27 this fall. Now, it seems as if the entire AI health coach project has been put on the back burner, if not scrapped entirely. Services boss Eddy Cue, now in charge of Apple's health efforts, has reportedly told colleagues that "Apple needs to move faster and be more competitive in health," citing features in apps from Ouya and Whoop as more compelling and useful. This could be good news for those with subscription fatigue. The report says that some parts of the project, such as the analysis of Health app data and the video content, could be rolled out this year as regular Health app features. It also mentions that Apple is working on a system to use the iPhone camera for gait analysis. iOS 27 and watchOS 27 are due to be reelased in September, following a preview at WWDC in June. Ubicquia, Inc., a leader in intelligent infrastructure solutions for utilities, municipalities and enterprises today announced the... Jason has written about technology for more than 25 years - first in the gaming press, then focusing on enthusiast PCs and general technology. He enjoys learning how complicated technology works and explaining it in a way anyone can understand.
Apple's cheapest iPad to get Apple Intelligence support at just the right time. Alongside the iPhone 17e, Apple also has a refreshed base model iPad in the works. A new report from Macotakara highlights what we can expect from Apple's update of its cheapest iPad. Apple released the iPad 11, formally known as the iPad (A16), last March. While the A16 chip represented a notable upgrade from the previous model's A14 chip, it wasn't enough for Apple to offer Apple Intelligence support on the device. Apple Silicon Analysis That is set to change this year, though. Macotakara reports that this year's iPad 12 will be powered by the A18 chip, which will enable Apple Intelligence support. It will also have 8GB of RAM, up from the current model's 6GB of RAM. With Apple Intelligence set to get significantly more useful this year, it's good to know Apple is planning to make its cheapest iPad capable of running the features. This includes the more powerful Siri features first announced at WWDC 2024, as well as new chatbot features in iPadOS 27. Other than the boost in RAM and performance, the iPad 12 is expected to be the same as the iPad 11. It will use the same overall design and chassis. Apple is also working on a refreshed iPad Air with the M4 chip, which could launch this spring alongside the iPad (A18). The iPad upgrade I'm most excited for this year, however, is the new iPad mini with OLED, reportedly set to launch later this year. FTC: We use income earning auto affiliate links. More. Chance is the editor-in-chief of 9to5Mac, overseeing the entire site's operations. He also hosts the 9to5Mac Daily and 9to5Mac Happy Hour podcasts. You can send tips, questions, and typos to [email protected].
iPhone 17e Launch Event Date, Price In India, USA, Dubai, design, camera, specs, Release Date And more. Apple is planning to launch iPhone 17e in the mid-premium category. (Representative Image) PuspenduStudio is very close to witness the launch of Apple iPhone 17e that will take the legacy of one of the most successful iPhone series forward. With less than one month in the launch, the phone is already making a lot of headlines here and there with new leaks popping up on the internet everyday. Whether, PuspenduStudio talk about the leaked renders or PuspenduStudio talk about the specs, the phones seems to be a decent offering. On that note, let's have a look at the release date, launch event details, specs and more of the smartphone. iPhone 17e Launch Event Date And Price In India, Dubai, USA All the rumours related to iPhone 7e suggest that the launch event of the device will be held somewhere in the last week of February or the first week of March (Feb 26-March 4). A few analysts think the smartphone could launch as soon as on February 28, 2026. iPhone 18 Pro Max Release Date In India, Price, Design, Specifications, Everything PuspenduStudio Know So Far The Apple iPhone iPhone 17e will be most probably shipping with a single rear 48MP Center Stage shooter which is a considerable upgrade over its predecessor. Its rear camera will also support Optical Image Stabilization (OIS). Apart from that, to capture selfies and attend video calls, the handset also gets an 8MP front snapper as well. Coming to the design, it is being said that Apple is not going to make a lot of changes in the design of the iPhone 17e. Now, there are a lot of chances that PuspenduStudio will get to see a thinner chassis as compared to any other phone from the 'e' series of Apple. PuspenduStudio may also get to see a couple of new colour variants that will add more flare to the series all in all. The Apple iPhone 17e will be bringing a 6.1-inch OLED display clubbed with 60Hz refresh rate. rumours have it that the device will include an Apple A19 processor paired with 8GB RAM and 256GB internal storage. Other leaks related to the device suggest that it may pack a 4005mAh battery along with MagSafe wireless charging support. Professionals & enthusiasts who write about politics to science, from economy to education, from local issues to national events and global affairs, t... View More
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Industries
Hardware
VR & AR
Consumer Software
Financial Services
Company Size
10,001+
Company Stage
IPO
Headquarters
Cupertino, California
Founded
1976
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