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Industries
Fintech
Crypto & Web3
Financial Services
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2012
Coinbase, founded in June 2012, operates as a digital currency wallet and platform facilitating transactions with digital currencies such as bitcoin, ethereum, and litecoin. The company aims to foster innovation, efficiency, and equal opportunity by building an open financial system. Coinbase serves both merchants and consumers, making digital currency accessible and user-friendly. The business model revolves around transaction fees, trading services, and custodial solutions. Coinbase prioritizes trust and user-centric product design, ensuring ease of use and reliability for its clients.
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Total Funding
$4.4B
Above
Industry Average
Funded Over
11 Rounds
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
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Hyperliquid, a decentralised exchange built on its own layer-1 blockchain, nearly doubled Coinbase's trading volume in 2025, processing $2.6 trillion in notional volume compared to Coinbase's $1.4 trillion, according to Artemis data. The platform's focus on high-leverage perpetual contracts has attracted substantial activity. Hyperliquid commands over 70% of open interest in decentralised perpetuals, currently at $4.1 billion, and generated approximately $844 million in fees during 2025. The platform's innovation includes HIP-3 builder-deployed perpetuals, expanding offerings beyond cryptocurrencies to tokenised commodities like gold and silver. The native HYPE token trades around $31, supported by major exchange listings and sustained trading activity exceeding $300 million daily. Artemis analysts estimate Hyperliquid's total valuation between $51 billion and $59.6 billion using sum-of-the-parts methodology.
Coinbase bets on Backstreet Boys nostalgia in return to Super Bowl. Coinbase's TV spot at the Super Bowl divided opinion online, but the crypto exchange says conversations about it were the point. Four years after its viral QR code advertisement, crypto exchange Coinbase has returned to the Super Bowl, this time betting on a Backstreet Boys karaoke-inspired ad. Coinbase's one-minute TV spot during the most-watched sporting event in the US mainly featured text animation flashing the lyrics to the Backstreet Boys' 1997 hit "Everybody (Backstreet's Back)." Coinbase marketing chief Catherine Ferdon said in a statement that the ad aimed to "bring people together for a shared experience that highlights how the crypto community has grown." It's Coinbase's first Super Bowl ad spot since 2022, when it debuted a 60-second commercial featuring a color-changing QR code that bounced around the screen, like a DVD screensaver. for those who signed up to Coinbase, which was so popular that it crashed the website and reportedly saw 20 million hits in one minute. Latest ad divides, but that means it worked, says Coinbase. Coinbase's latest Super Bowl ad drew divided opinions online, with some X users saying the commercial elicited jeers amid a market crash and crypto's ties to the Trump administration. In contrast, others praised it for its simplicity and memorability. "If you're talking about it, it worked," Coinbase posted to X in response to a user who said the company's ad was "terrible." Others online also piled onto the ad, with one X user posting "the room I'm in ERUPTED in boos when we found out it was a Coinbase ad," while Axios reporter Andrew Solender said a room he was in "burst into groans and shouts of 'fuck you'" after the ad aired. Ethereum Foundation engineer Chase Wright said that "half of the people at the party I was at were singing along and laughed when it was Coinbase." In contrast, another X user said it was "lowkey genius," as those who watched it "will 100% remember Coinbase if they ever want to buy crypto." Coinbase CEO Brian Armstrong defended the ad on X, arguing that "most people half-watch commercials (buzzed, in a loud room, with lots of people). It takes something unique to break through." Weekly snapshot of key business trends in blockchain and crypto, from startup buzz to regulatory shifts. Gain valuable insights to navigate the market and spot financial opportunities.
Coinbase flags an emerging DeFi token as listing review begins. Coinbase has added Superform (UP) to its asset listing roadmap, signaling that the exchange has begun evaluating the token at a technical and regulatory level as it prepares for a new wave of Base-native DeFi infrastructure. The move places Superform on Coinbase's internal review track, even as broader market conditions remain selective and cautious. What the roadmap inclusion actually signals. Being placed on the roadmap does not mean trading is imminent. It indicates that Coinbase is actively assessing whether Superform meets its listing standards, including custody readiness, compliance alignment, and sufficient market-maker support. Only after those conditions are met would trading be enabled. Historically, roadmap additions tend to precede listings, but timing remains variable and dependent on execution rather than announcements. Why Superform is on Coinbase's radar. Superform positions itself as a cross-chain yield marketplace, allowing users to deploy capital into yield-generating vaults across multiple blockchains through a single transaction. The protocol abstracts away manual bridging and network switching, an approach that aligns closely with Coinbase's broader push toward simplified, chain-agnostic DeFi access. The protocol is deeply integrated with Base, Coinbase's Layer-2 network, while also supporting Ethereum and other EVM-compatible chains. That Base exposure is a meaningful structural factor in why the project is being evaluated. The role of the UP token. The UP token functions as Superform's governance and coordination layer. Staked UP (sUP) allows holders to participate in decisions around validator settings, fee models, and vault risk parameters, tying token utility directly to protocol operations rather than pure incentives. Total supply is capped at 1 billion tokens, with just over half allocated to the community and ecosystem. That includes airdrop distributions tied to early participation in SuperVaults v2, reinforcing usage-based ownership rather than purely financial allocation. Funding, launch timeline, and token structure. Superform has raised more than $10.9 million from institutional investors, including Polychain Capital, VanEck Ventures, and Circle Ventures. The project also completed an oversubscribed public sale in December 2025, raising $4.7 million at an estimated $90 million valuation. The Token Generation Event, initially expected in late 2025, is now scheduled for Q1 2026, alongside the first exchange listings. Sale participants receive 25% of their allocation at TGE, followed by a three-month linear vest, while team and advisor tokens remain locked under a longer cliff and vesting schedule. Current usage footprint. Despite not yet being widely listed, Superform reports approximately $144 million in total value locked and more than 180,000 active users, suggesting traction beyond early-stage experimentation. That level of on-chain activity provides context for why centralized venues are beginning formal review processes. Structural takeaway. Coinbase's decision to place Superform on its roadmap reflects a broader pattern: DeFi protocols that combine real usage, Base alignment, and governance-driven token design are increasingly being evaluated as listing candidates. While a listing is not guaranteed, the inclusion highlights how infrastructure-focused DeFi projects are moving closer to regulated market access as 2026 unfolds. Disclaimer: ETHNews does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. Readers should do their own research before taking any actions related to cryptocurrencies. ETHNews is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned.
The disgraced financier regularly courted tech industry figures not just for their prestige but also for access to promising companies.
Thanks to his relationships to tech billionaires like Peter Thiel and Elon Musk, Epstein had access to a number of lucrative tech investments. But he walked away from several deals with major startups that could have netted him hundreds of millions, the new cache of DOJ emails show.
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Industries
Fintech
Crypto & Web3
Financial Services
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2012
Find jobs on Simplify and start your career today