Equifax has launched a suite of AI-powered fraud detection products, including Credit Abuse Risk, Synthetic Identity Risk, Income Confirm and Employment Insights, designed to help lenders detect fraud using verified employment and income data alongside traditional credit reports. The products combine Equifax's credit files with The Work Number employment database and AI-driven fraud models. The new offerings are viewed as incrementally positive but not yet thesis-changing for investors. Whilst they reinforce Equifax's shift from a credit bureau to a broader data verification and fraud-risk platform, execution against 2025 revenue guidance and deployment of a $3 billion buyback remain key near-term catalysts. Fair value estimates from five analysts range from $256 to $384 per share, with current shares potentially trading 47% above fair value. High debt levels and execution risks around AI and sensitive data remain concerns.

Equifax has launched Credit Abuse Risk, a predictive model designed to help lenders detect first-party fraud, specifically loan stacking and credit washing activities. The tool uses FCRA-regulated data to identify atypical patterns during prequalification, origination or portfolio review. Loan stacking occurs when individuals rapidly apply for multiple loans without intent to repay, whilst credit washing involves attempts to remove accurate negative information from credit reports. The model analyses application behaviour in real-time to reduce fraud-related costs whilst maintaining consumer protections for correcting inaccurate credit data. Credit Abuse Risk provides FCRA-compliant scores with adverse action reason codes, enabling lenders to modify loan terms across all credit tiers. The tool forms part of Equifax's layered fraud defence strategy alongside its Synthetic Identity Risk tools.

Equifax has launched two employment verification solutions for auto dealers to streamline car financing. The offerings provide verified employment and income data from The Work Number database alongside Equifax credit reports during prequalification and financing stages. Employment Insights for Prequalification helps dealers assess buyers' purchasing power early in the shopping process, whilst Employment Insights for Financing validates application information at deal closure to reduce buyback risk. Both solutions move dealers beyond self-reported data to verified consumer information. The offerings provide details including total annual income, employment status and tenure, enabling dealers to make faster lending decisions and tailor offers based on verified ability to pay. Equifax says the solutions help dealers operate with confidence and close deals more quickly in an increasingly price-sensitive market.