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Social Proof Software
Social proof software tools help businesses leverage user-generated content and feedback to build trust and credibility with potential customers. These tools gather and display testimonials, reviews, ratings, user activity, and social media mentions to demonstrate the popularity, satisfaction, and positive experiences of existing customers. Social proof software can feature real-time notifications of product purchases, customer reviews, or user engagement, showing potential buyers that others are making similar decisions.
Visual Feedback Tools
Visual feedback tools enable teams to provide clear, contextual feedback directly on digital assets such as websites, designs, documents, or videos. They allow users to annotate, highlight, comment, and collaborate in real time, simplifying the review and approval process. These tools often integrate with project management and design software to streamline workflows and ensure feedback is actionable and tracked. By enhancing communication and reducing misunderstandings, visual feedback tools improve project quality and speed up delivery. They are widely used by designers, developers, marketers, and product teams for efficient collaboration.
Stock Footage Sites
Stock footage sites offer a wide range of video clips and visuals that can be licensed for use in various projects, including marketing, advertising, presentations, film production, and social media. These platforms provide access to high-quality video content, including nature scenes, urban landscapes, business settings, people in action, and more, with options for purchasing individual clips or subscribing to a collection. Stock footage sites typically allow users to search by category, resolution, and licensing type, ensuring that creators can find the right visuals for their needs. By using these sites, businesses and creatives can save time and resources by obtaining professional-quality video content without the need to shoot footage themselves.
Marketing Software
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities.
Brand Intelligence Software
Brand intelligence software is software designed to help businesses gather and analyze data related to their brand. It provides insights into consumer sentiment, market trends, and competitor activity. This software utilizes various algorithms and metrics to track brand performance across different channels such as social media, online reviews, and news articles. With its user-friendly interface and customizable features, brand intelligence software allows companies to make informed decisions when it comes to marketing strategies and brand management. It is used by a wide range of industries including retail, hospitality, and healthcare for comprehensive brand monitoring.
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    Behavio

    Behavio

    Behavio

    Get insights to boost your advertising performance at any stage of your creative process. Upload ideas and ads at any stage of the creative process – pretest concepts, storyboards, animatics, drafts and videos. Get feedback from real people – a robust and representative sample of your target audience. We use nondeclarative behavioral research and randomized controlled trials (RCTs) to map subconscious changes in viewers’ brains.
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    Objective Platform

    Objective Platform

    Objective Partners

    Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately.
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    Swayable

    Swayable

    Swayable

    ...Clients include major brands, agencies, foundations and political campaigns around the world. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. Campaigns that matter use Swayable to learn what really works. They get deep insights in under 24 hours with no media spend required. It's real science, finally applied to public opinion and consumer insights. Results available in under 24 hours from thousands of respondents, with real-time analysis via online dashboard. Get proof of impact, not just feedback. Swayable impact tests are standard-setting randomized controlled trial (RCT) survey experiments. ...
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    Trajaan

    Trajaan

    Trajaan

    ...Spot all growing brands, products, or services from thousands of segmented search queries, and make sure to detect your future best sellers. Learn what brands & products generate more interest in every country, region, or city. Then adapt your product offering & merchandising. Get smart recommendations every minute with Trajaan to learn how to rank among organic, paid, featured snippets and AI-generated answers. Trajaan will fetch search metrics from multiple data sources, at various frequencies, at different geographic scales. In the end, you get access to a unified database in which we can derive metrics more advanced than just ‘search volume’ such as local affinity.
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    Latana

    Latana

    Latana

    ...Use Latana to: Understand How Consumers Think and Feel About Your Brand Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own. Get Insights on Your Target Audiences Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business. Gain Access to Cutting-Edge Research Expertise Get industry-leading analytics that drive your brand forward. ...
    Starting Price: $0
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    BrandMentions

    BrandMentions

    BrandMentions

    We dig every corner of the internet to find all the relevant mentions about anyone or anything. Discover and engage with your customers and the key influencers in your niche that will give you larger brand exposure & great insights about your target market. Get to know your customers' core interests and create products that will meet their exact needs and desires. BrandMentions tells you where to promote your products and find new customers. By always being aware of who talks about you and what, you get the power to understand and protect your reputation in a fiercely competitive market. ...
    Starting Price: $49 per month
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    Wiser

    Wiser

    Wiser Solutions

    ...The threat of new competitors places greater pressure on your business to optimize your prices, your customers’ experiences, and much more. Do the marketing campaigns that you create get from the boardroom to the shelf? Whether you’re trying to beat the competition or launch a new product, is your brand positioned for the best chance of success? The support you need to craft effective pricing strategies.
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    Ai Palette

    Ai Palette

    Ai Palette

    Identify trends as they just emerge and understand the consumer needs which drive these trends. Using our proprietary Artificial Intelligence & Machine Learning algorithm, we identify the maturity of a trend and predict the future trajectory. Our algorithm accurately predicts trends, both short term and the ones that are expected to stay, and provides a first-mover advantage to you. Insights are based on real-time data, unlike traditional research, thereby providing an opportunity to make...
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    Zinklar

    Zinklar

    Zinklar

    The only automated SaaS platform that allows enterprises to interact with consumers anytime, anywhere and get unique insights on behaviour and attitudes due to its proximity to consumption. Consumers are constantly online. They’ll provide you with real-time insights that you need whenever you need them through their mobile phones. This enables you to be closer to the consumer moment of truth as never before. Combine external and internal data for a complete view of the consumer and your database. ...
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    Tracksuit

    Tracksuit

    Tracksuit

    ...Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Insights at a fraction of the cost of traditional brand research. Get access to enterprise-level brand tracking, without the price tag. We survey thousands of people in your category throughout the year and update your dashboard with results in real-time. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. ...
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    Suzy

    Suzy

    Suzy

    ...Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes. Suzy is powered by its own network of screened and verified consumers. We don’t use 3rd parties to buy responses like everyone else. Which means you get answers in minutes without sacrificing quality. Whether you want a DIY solution or need more dedicated support, Suzy is simple and easy to use — and our experienced customer success team always has your back with the support you need to succeed.
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    Upsiide

    Upsiide

    Dig Insights

    ...Upsiide is an innovation insights platform that helps marketing and insights pros predict the in-market appeal and performance of their ideas. We're the quickest, most actionable, and most cost-effective way to do innovation research. Test thousands of ideas and get real-time results delivered straight to an AI-powered visual analytic dashboard. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, and restaurants. We use some pretty fancy statistical techniques that will help you predict which will ultimately succeed in-market. Whether you’re honing in on a pack design, launching a new product, or deciding on campaign messaging, Upsiide will help you select the best possible option based on in-market realities.
    Starting Price: $1,200 per year
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    Attest

    Attest

    Attest

    ...Our interactive results are a bit like magic – answers rise to the surface as you interact with the data and demographics. Easily share results across teams, so helping everyone get closer to consumers. Run a free brand awareness survey to see how your brand ranks among your competition.
    Starting Price: $20,000 per year
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    MFour

    MFour

    MFour Mobile Research

    ...That’s why we validate every panelist: A first-party panel, observed behavioral validation, single account per device protections, verified consumer information on sign-up. We pride ourselves on same-day research projects. That’s right. We can get you 50% response rates in just 24 hours. Our panelists are paid cash and motivated to respond. Which is why they do. Don’t compromise quality. With the nation’s largest, highest-rated panel, we over-index on Millennials, Hispanics and African-Americans. It’s no problem. We’ve got you.
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    Qualtrics XM Platform
    ...Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact.
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    Kantar Marketplace
    ...Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. ...
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    YouScan

    YouScan

    YouScan

    YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based...
    Starting Price: $299.00/month
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