HubSpot Customer PlatformHubSpot
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About
Put your customers first and grow better with HubSpot’s AI-powered customer platform.
Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies.
Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
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About
Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships.
Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI.
Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies of all sizes that want to put customers first and grow better with an AI-powered customer platform
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Audience
B2C companies interested in marketing automation, full-funnel analytics, and customer service in one easy-to-use platform
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Free Trial
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Pricing
$0/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationHubSpot
Founded: 2006
United States
www.hubspot.com/products/customer-platform
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Company InformationKlaviyo
Founded: 2012
United States
www.klaviyo.com
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Alternatives |
Alternatives |
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Categories |
CategoriesPlan, launch, and measure coordinated campaigns across channels—from a single canvas. Build audiences in seconds, generate on-brand content with Klaviyo AI, and schedule or trigger sends based on real-time behavior. Personalize offers, products, and timing per recipient. Collaborate with guardrails and approvals, then optimize with A/B tests, deliverability insights, and benchmarking. Unified reporting and attribution show what worked across email, SMS/RCS, WhatsApp, push, and more. Klaviyo Data Platform unifies marketing, commerce, and service data into a single, real-time customer profile. Get identity resolution, unlimited lookback segmentation, no-code transformations, custom objects, and open APIs—plus 350+ integrations and warehouse syncs. Activate insights instantly inside Klaviyo Marketing and Service: build segments, trigger flows, personalize content, and analyze performance without stitching tools together or waiting on batch jobs. Drive immediate sales and lasting loyalty with data-driven email. Klaviyo pairs an intuitive editor and 160+ templates with real-time segmentation, predictive analytics, and dynamic product feeds. Deliver more to the inbox with reputation repair AI, guided warming, smart sending, and send-time optimization. Run fast A/B tests, personalize at scale, and measure everything with revenue-tied reporting and benchmarks. Built for ecommerce use cases and integrated with 350+ apps. Go beyond batch-and-blast. Dynamically tailor products, offers, and content blocks using real-time profile data, browsing history, and purchase behavior. Predictive models set timing and cadence; AI generates on-brand copy and subject lines; show/hide logic and universal content keep templates flexible. Personalize every send—down to the individual—then validate with A/B tests, deliverability tools, and clear revenue reporting. Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data so brands can grow faster without complexity. Orchestrate email, SMS/RCS, WhatsApp, mobile push, and on-site experiences from one platform. Real-time customer profiles and 350+ integrations power precise segmentation and 1:1 personalization. Built-in K:AI agents turn a URL into a marketing plan and ready-to-send campaigns, then keep optimizing. Launch quickly with 160+ templates and 80+ prebuilt flows, and prove impact with dashboards, testing, and benchmarks. See what really drives revenue with flexible, cross-channel attribution. Customize lookback windows, touchpoints, and filters—and apply changes retroactively for apples-to-apples comparisons. Pair last-click or multi-touch attribution with portfolio dashboards, cohort and funnel analysis, and benchmarks. Understand performance across email, SMS/RCS, WhatsApp, and push in one view, then act on insights with testing, recommendations, and AI-assisted optimization. Automate entire lifecycles with multi-channel flows that react to live events—site activity, purchases, subscription changes, and more. Marketing Agent uses AI to craft your email marketing strategy, drafts content, and keeps your calendar full. Trigger messages on any channel, auto-test variants, and let predictive models inform timing, churn prevention, and next best action. Manage it all in one place with unified profiles so each automation stays accurate, on-brand, and performance-driven. Keep app users coming back with push, in-app messages, and coordinated journeys—all powered by unified data. Target precisely with real-time segments and predictive analytics; personalize creatives and CTAs; and trigger messages from live behavior. Manage silent pushes for background updates, and coordinate mobile with email, SMS, and WhatsApp for cohesive experiences. Build fast with an intuitive editor and templates; measure impact with unified, revenue-tied reporting. Deliver true 1:1 experiences—content, product, channel, and timing chosen per person. Klaviyo’s unified profile combines browsing, purchases, service interactions, and consent to fuel precise segments and individualized messages. Use predictive analytics (e.g., CLV, churn risk, next order date) and AI-powered recommendations to tailor every touchpoint. Personalization is native across email, SMS/RCS, WhatsApp, mobile, and web—no bolt-on CDP or nightly syncs required. Build revenue and relationships with compliant, two-way SMS. Create data-driven segments in seconds, automate conversational flows, and personalize with unified profiles. Grow lists via smart, targeted forms; protect deliverability with a dedicated hub; and attribute sales accurately alongside email and mobile. Engage globally in 20+ countries and coordinate SMS with email, WhatsApp, and push from one platform. AI assists with copy, testing, and audience optimization. |
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Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Email Marketing Features
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Email Template Design Features
A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor
Marketing Automation Features
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
SMS Marketing Features
2-Way Messaging
Artificial Intelligence
Contact Management
Mass Texting
Message Personalization
MMS
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win
eCommerce Marketing Features
AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
Search Marketing
Segmentation
Signup Forms & Popups
SMS Marketing
Social Marketing
Triggered Emails
Website Visitor Tracking
Automotive CRM Features
Call Logging
Contact Management
Customer Support
Inventory Management
Lease Management
List Management
Marketing Automation
Product Catalog
Quotes / Proposals
Service Department Management
Showroom Management
Territory Management
CPQ Features
2D Drawing
3D Modeling
Approval Workflow
eCommerce
Guided Selling
Product Configurator
Proposal Generation
Quotes / Estimates
Renewal Management
Self Service Portal
CRM Features
Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Call Tracking Features
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
CRM
IVR / Voice Recognition
Keyword Tracking
Chatbot Features
Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration
Construction CRM Features
Client Tracking
Contract Management
Forecasting
Project Management
Quote Management
Sales Management
Scheduling
Time Management
Contact Management Features
Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration
Content Management Features
Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management
Content Marketing Features
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Customer Service Features
Alerts / Escalation
Appointment Management
Call Center Management
Email Management
Knowledge Base
Live Chat
Performance Metrics
Queue Management
Self Service Portal
Social Media Integration
Surveys & Feedback
Virtual Assistant
Workflow Management
Customer Success Features
Account Alerts
Account Management
Communication Management
Customer Engagement
Customer Lifecycle Management
Health Score
Onboarding
Revenue Management
Usage Tracking / Analytics
Win / Loss Analysis
Financial CRM Features
Account Alerts
Asset Management
Expense Tracking
Household Tracking
Influence Tracking
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management
Healthcare CRM Features
Audience Targeting
Campaign Management
Marketing Automation
Medical History Records
Patient Communications
Patient Management
Physician Management
Predictive Analytics
Help Desk Features
Alerts / Escalation
Automated Routing
Community Forums
Customizable Branding
Document Storage
Email Integration
Incident Management
Interaction Tracking
IT Asset Management
Knowledge Base
Known Issue Management
Live Chat
Multi-Channel Communication
Multiple Brands / Products
Network Monitoring
Real-time Chat
Self Service Portal
Service Level Agreement (SLA) Management
Ticket Management
Landing Page Features
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
Lead Generation Features
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Lead Management Features
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Live Chat Features
Canned Responses
Customizable Branding
Geo Targeting
Offline Form
Proactive Chat
Screen Sharing
Third Party Integration
Transfers / Routing
Website Visitor Tracking
Online Form Builders Features
Artificial Intelligence
Assign Roles / Permissions
Collaboration Tools
Conversational Forms
Data Tables
Drag & Drop / No Code
Export to PDF
HIPAA Compliant
Import Existing Forms
Mobile Forms
Offline Forms
Pre-made Templates
Quizzes / Questionnaires
Reporting / Data Visualization
Signup Forms
Surveys
Real Estate CRM Features
Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation
Revenue Operations Features
Account Health Dashboard
AI Insights
Automatic CRM Updates
Contact / Activity Tracking
Revenue Dashboard
Revenue Intelligence / Reporting
RevOps Automation
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation
Sales Analytics Features
Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting
Sales Content Management Features
Audio / Video Recording
Audio File Management
Branded Sales Content
Centralized Sales Content Repository
Collaboration Tools
Content Recommendations
Email Management
Engagement Analytics
Interaction Tracking
Personalization
Sales Partner Management
Sales Training / Onboarding
Video File Management
Sales Engagement Features
Call Scripts / Call Steps
CRM Integration
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management
Sales Force Automation Features
Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management
Sales Intelligence Features
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting
Sales Performance Management Features
Incentive Compensation Management (ICM)
Predictive Sales Analytics
Quota Management
Reporting / Analytics
Sales Coaching Analysis
Sales Gamification
Sales Performance Tracking
Sales Planning & Forecasting
Territory Management
Sales Tracking Features
Activity Dashboard
Alerts / Notifications
Appointment Scheduling
Call Logging
Comments / Notes
Custom Reports
Document Management
Email Templates
Interaction Tracking
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management
Social CRM Features
Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management
Social Media Management Features
Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring
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Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Email Marketing Features
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Email Template Design Features
A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor
Marketing Automation Features
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
SMS Marketing Features
2-Way Messaging
Artificial Intelligence
Contact Management
Mass Texting
Message Personalization
MMS
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win
eCommerce Marketing Features
AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
Search Marketing
Segmentation
Signup Forms & Popups
SMS Marketing
Social Marketing
Triggered Emails
Website Visitor Tracking
Customer Data Platforms (CDP) Features
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Mobile Marketing Features
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
Personalization Features
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
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Integrations
Agolix by Assessment Generator
Census
Comake
Connectio.io
CorralData
Craft CMS
Guideflow
Hightouch
Interact
Jotform
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Integrations
Agolix by Assessment Generator
Census
Comake
Connectio.io
CorralData
Craft CMS
Guideflow
Hightouch
Interact
Jotform
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