...You spend what is not written on Google Ads, Facebook Ads, SEO, etc. to attract users and the vast majority end up buying from your competition. Your high bounce rate means you are burning a lot of money on your paid campaigns. Getting a new client is very expensive. If, after filling his basket, he decides not to buy, you have a serious conversion problem that can take your profitability to the grave. Your IT team is not at all agile. The implementation of any improvement is always delayed by several months, losing a lot of money along the way. ...