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Email marketing software is software used to design, send, and track email campaigns. It allows users to easily manage large contact databases, segment contacts into groups, create targeted campaigns using powerful personalization tools, and monitor campaign performance with comprehensive analytics. Email marketing software also integrates with other online platforms, allowing users to seamlessly incorporate email campaigns into their overall marketing strategy. With automated workflows and customer journey tracking available in many solutions, businesses and creators can effectively engage customers on an ongoing basis.

Email testing tools help marketers and developers preview, test, and optimize email campaigns to ensure they display correctly across various email clients, devices, and browsers. They check for rendering issues, broken links, spam score, load times, and accessibility compliance before sending emails to recipients. These tools often provide inbox previews, A/B testing features, and analytics to improve deliverability and engagement rates. By automating quality checks and identifying potential problems early, email testing tools enhance campaign effectiveness and reduce errors. They are essential for businesses aiming to maximize the impact of their email marketing efforts.

Email APIs allow users to incorporate functionality related to email into their applications. Generally, users can send automated email messages, fetch user data from emails, and store user actions with an API. These APIs are often easy to set up and integrate into a client's application. They also provide a secure layer of encryption between the email server and the application.