Best Marketing Automation Software
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Compare the Top Marketing Automation Software as of November 2025
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What is Marketing Automation Software?
Marketing automation software is software for businesses to automate and streamline their marketing processes. It allows users to use pre-programmed tasks, such as email campaigns, to reduce the time spent on manual tasks. It can also help companies track customer behavior through analytics and provide insights into how an organization's marketing efforts are performing. By automating these processes, marketers are able to focus more of their energy on strategy and other value-adding activities. Compare and read user reviews of the best Marketing Automation software currently available using the table below. This list is updated regularly.
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1
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0 -
2
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
3
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →Starting Price: $249.00/month -
4
WonderPush
WonderPush
Notifications and popups starting at €1/month for Web and Mobile. WonderPush is very fast, GDPR compliant and full-featured. - Up and running within minutes Our mission is to help you get the most out of push notifications and popups on your website and mobile apps for Android and iOS, without tearing your hair out. Powerful, easy to use and well documented, allowing you to get started in just a few minutes. - Easy to use An online dashboard for Marketers and a friendly API for Developers. - GDPR compliant We never share your data with third parties. Your data is safe with us and we protect the privacy of your users as if they were ours - Faster than the competition 350K messages sent per second. That's 21 million messages per minute. - Full-featured starting €1 / month Rich formats, automation, real-time analytics, powerful segmentation... All features are included and you benefit from evolutions without ever having to pay more.Starting Price: €1 per month -
5
WebEngage
WebEngage
WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns. -
6
Routee
AMD Telecom
Routee is an intelligent omnichannel communication platform (CPaaS) offering advanced Web and API automation for all industries worldwide. Powered by AMD Telecom’s robust infrastructure, Routee's services enable businesses to optimize their marketing & business processes. -SMS Marketing: tailor-made messages based on customers' individual preferences -Email Marketing: personalized newsletters & email campaigns based on an audience's behavioral data -Transactional Email: automated emails to customers on important data regarding their transactions -Marketing Automation: rich forms & customer data capture, automation of repetitive marketing tasks, and tracking of marketing campaigns -Two Factor Authentication: a second layer of security with fallback through SMS, Voice, Viber & Missed Call -Cloud IVR: multilingual capabilities, turning speech into text, & text to human-sounding speech -Push Notification: personalized web & mobile push notifications, based on segmentation and userStarting Price: $0.01 one-time fee -
7
AiTrillion
AiTrillion
AiTrillion is the only All-in-one automated marketing platform which has a package of all the required tools at one place to help the eCommerce sellers to amplify their sales with engaging unique features and integrated actionable analytics. AiTrillion’s sole motive is to introduce an eCommerce marketing platform for online sellers making an easy space for them to influence more buyers by controlling their own brand and customer experience for generating more sales. AiTrillion compiles your unknown visitors, subscribers, and loyal customers at one place and depict them in the customer timeline from their first visit to the first purchase and beyond, influencing them with variety of attributes followed by re-targeting, re-capturing, re-engaging, redeeming and retention. Send welcome messages to build a strong relationship with them. Let them know about your new arrivals or best-selling products or introduce a welcome discount code right after they subscribe.Starting Price: $29 per month -
8
CloudCart
CloudCart
CloudCart strives to become the easiest-to-use eCommerce software. And also to save as much time and money as possible for our merchants, by offering them automated and optimized eCommerce store management processes. But the biggest leap forward that we're currently doing is the creation of technology to help our merchants in the creation and analysis of their digital ad campaings. And last but not least, a noteworthy business insights functionality which gathers all that is happening in the store and translates and presents it in the most simple manner so that anyone can understand it.Starting Price: Free -
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Netcore Cloud
Netcore
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels -
10
Everlytic
Everlytic
Everlytic’s bulk messaging and automation platform enables you to: - Grow your marketing lists - Create personalized emails, texts + more - Track message engagement Want to help your customers feel more connected to your brand? Of course you do! Because connected customers buy more from you, more often. Personalized automated marketing is the key. That’s why we created a single platform for sending hyper-personalized emails, text messages, voice broadcasts, and push notifications – easily, automatically and at scale. Leading companies trust Everlytic to get more messages into more inboxes. Everlytic simplifies the building of superior customer journeys that target and engage people with relevant, on-time messages. Messages that resonate. You get real-time insights into how your audience interacts with your content – and the power to connect with the right people and convert them at the right time. -
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Aimtell
Aimtell
Grow your business by leveraging web push notifications. A must-have tool for e-commerce, blogs, or informational websites, Aimtell enables you to re-engage with your visitors using highly targeted mobile and desktop web push notifications. With Aimtell, you can gain new subscribers with just one click. Plus, you can easily schedule, automate, and even use our robust web push application to engage with your subscribers.Starting Price: $29.00/month -
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Pushwoosh
Pushwoosh
Pushwoosh is an omnichannel customer engagement platform for mobile growth trusted by thousands of global leading brands and startups all over the world. It allows building an effective customer communication by combining mobile and web push notifications, in-app messages, emails, SMS, and WhatsApp. Unlock the power of: - Omnichannel automated campaigns all in one intuitive platform - Advanced tools for attribute, behavior, and location-based user segmentation, RFM analysis, and personalized messaging - Real-time behavior-triggered campaigns for instant engagement - A/B/n testing and optimization for maximizing results - Data-driven analytics and visual dashboards for in-depth insights - Seamless integration with third-party services like Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, Apphud, mParticle, Make, Piano, Tealium, and more. Experience enterprise-grade features tailored to your needs, from the free Base plan to custom options.Starting Price: $0 per month -
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Altcraft
Altcraft Platform
Altcraft Platform is an omnichannel CDP . Distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Collect customer profiles - Entire history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful email builder Communicate via digital channels - Messengers - SMS marketing - Rich mobile and web push - Banners, social & custom channels - Forms Check analytics in real time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary reportsStarting Price: $300/mo -
14
Appgain
Appgain.io
Deliver the best user experience with Personalize users Onboarding, Re-engage inactive users by videos in push notifications, and an Automated user activation campaign. Keep the user coming back to your app, Deliver personalized content and offers to them, Reward them for referring the app to their friends, and Re-target your users even after removing the app! Re-target your customers, as soon as they open your links just once on all major social media, no matter where your customer at, you’ll be able to reach and re-target them. Marketing automation helps you achieve more with your campaigns without doing any extra effort, like a CRM marketing automation tool, Here’s what Appgain’s automation could do for you. Auto-responding to users' behavior with personalized messages. Retargeting Short Link that directs the customer flow to a specific page in your App. Measure ROI /ROAS for each Customer Acquisition channel.Starting Price: $124 per month -
15
Notificare
Notificare
Notificare is a leading Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversions. One single tool, with channels App Push, Web Push, Email, SMS, and Mobile Wallet, to deliver the most engaging messages and interactions. Founded in 2012, Headquartered in Rotterdam, Netherlands. Notificare is ISO/IEC 27001:2013 certified. Proudly serving clients like Rituals, Hunkemöller, ICI Paris XL, Jumbo supermarkets and G-Star. Every superhero needs a sidekick.Starting Price: $29.00/month -
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Frizbit
Frizbit
Frizbit is a multi-channel Marketing Orchestration Platform helping marketing teams of transactional internet businesses to bring their customers back to their websites. Via Frizbit, internet companies can deliver optimized and personalized engagement experiences to their users by sending automated and hyper-personalized messages based on user behavior on both desktop and mobile devices. It allows marketers to create automated campaigns for each stage they abandon their journeys such as cart abandonment or product retargeting. These automated & personalized messages are sent multi-channel via web push notification, SMS, and email channels or it can be also connected to other channels such as Facebook messenger, WhatsApp or slack via webhooks. These are basically retargeting campaigns but without ads. In return, it helps recovering lost conversions, increase revenue, user retention and life-time value on their websites or apps.Starting Price: $49 per month -
17
PushAlert
PushAlert
PushAlert is a user engagement, retention and marketing automation platform which allows you to push real-time push notifications to your website users on both mobile and desktop. Broader Reach: PushAlert Web Push Notifications work with Chrome, Firefox, Safari and Opera (80%+ market-share) on both desktop and mobile devices. Audience Creator: Target specific subscribers based on their interests, location, URL and other custom parameters for more effective re-engagement and higher conversions. Welcome Drip: With the welcome drip campaign you can send a series of notifications to new subscribers. With these you can automate customer on-boarding, engagement and direct the way they navigate your website. Conversion Funnels: Create a funnel playbook for your subscribers based on which products they visit on your store. With a browse abandoned funnel, you can not only bring more leads but also minimize drop-off from your website.Starting Price: $0 -
18
Batch
Batch
Batch drives an average 600% ROI for consumer brands who put formidable Mobile-First customer experience and smart push notifications at the center of their CRM strategy. A next-gen customer data platform purpose-built to enable unique customer view across both logged-in and anonymous audiences. Launch from the simplest to the most sophisticated customer experiences in seconds, using push notifications, web push or in-app messages. With dozens of APIs and hundreds of connectors, you can simply plug in with your existing MarTech stack. Launch your engagement strategy into the future. Thousands of modern marketers use our dashboard every day to engage millions of users. Always send relevant personal messages with our smart & multi-parameter audience segmentation engine. Test and find the right message, the right content & the right timing to drive conversion. Raise your user experience to a level of personalization that feels magical.Starting Price: $49 per month -
19
Related Marketing Cloud
Related Digital
Related Marketing Cloud (RMC) is a personalization and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager. Related Digital serves more than 1500 clients of all sizes across various industries - including brands like Estee Lauder, Delivery Hero, Ebay, Wolksvagen, Victoria's Secret, Carter's, Aviva, IKEA, Marks&Spencer, Turkcell, Starbucks, Beymen, Audi, Gap, BBVA, Turkish Airlines, Siemens. We are proud to support our clients internationally from our offices in London, Hamburg, Berlin, Dubai and Istanbul. -
20
CanisHub
CanisHub
Increase your online store sales by an average 15% by personalizing your customers’ journey using product recommendations, personalized announcements, browser push notifications, email and SMS. CanisHub’s ML-powered personalization platform runs on proprietary algorithms that analyze every interaction from all customers across touch points. Leveraging this data with predictive and statistical models, we build a unique understanding of your customers’ needs and the likelihood of purchase, thus improving the customer engagement lifecycle in real-time. Start delivering offers and messages based on their history & activities. Deliver the right discount to the right visitor at the right time based on dynamic scoring. Understand product, sales, and customer data with the help of our unified dashboard.Starting Price: $19 per month -
21
Blueshift
Blueshift
Blueshift enables brands to automate and personalize engagement across every marketing channel. Blueshift's Intelligent Customer Engagement platform leverages patented AI technology to unify, analyze, and activate comprehensive customer data across all channels and applications. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey. Blueshift Customer AI combines agentic, predictive, and generative intelligence to help marketers scale 1:1 engagement—fast. From identifying high-value segments to automatically launching and optimizing campaigns, Customer AI does the heavy lifting—so your team can move faster, test more, and grow smarter. With 89% of marketing leaders saying AI helps improve timing, content recommendations, and personalized product delivery, it’s clear that smarter automation is now essential for growth. -
22
SmartEngage
Level Up Global
We make sure your emails land in the inbox for the highest opens possible. Send newsletters or schedule for later. Import your lists without restrictions. SmartClean technology filters out any harmful email bots, typos, spam traps, bounces, etc. so your list stays 100% validated. Messenger marketing with chatbots is the biggest communication channel that has emerged since email. SmartEngage's Drag-n-drop interface allows you to easily collect Messenger contacts, send messages, create drip campaigns, and employ a variety of other marketing tactics all without any coding. Groundbreaking hybrid opt-in forms allow you to collect email addresses, Messenger subscribers, and web push notification subscribers independently or in a beautiful integrated approach. First-of-its-kind automation allows you to seamlessly engage with your subscribers between email, Messenger, and web push notifications so that your message has its best chance to be seen. -
23
Indigitall
Indigitall
Image is essential in your push communications. Images stimulate the recipient to display push messages and when they are displayed the desire is activated to click and know more, in order to obtain a benefit. Carrying out communications with several images (animated GIF or video) multiplies desire by having a greater number of mental images and benefits. Indigitall is the leading push notification service for communicating with photo and animated image, our CMS is able to adapt the image, simply prepare the GIF, and manage millions of notifications enriched with photo and animated image in a few seconds. Communicating in a visual and impactful way has never been so easy. Improve your users’ loyalty, retention and conversion. By integrating the indigitall service into your customer journeys, you manage to personalize unique moments in order to connect with your customers via the more relevant channel. -
24
MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
25
Leanplum
Leanplum
For app-first companies, Leanplum is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. As the only company that focuses on engagement, personalization and optimization for gaming, subscription, on-demand & mobility apps, and mobile retail & finance we know app industry workflows and use cases inside and out. The only solution that combines Lifecycle Marketing & LiveOps promotions with the ability to control the live events & sales via Remote Configuration, built on a powerful foundation of realtime data & A/B testing. The only solution that combines Lifecycle Marketing with the ability to personalize and optimize the Product Experience, built on a powerful foundation of realtime data and A/B testing. Activate users with personalized multi-channel engagement in realtime. Grow a loyal user base by providing relevant content based on behavioral data and triggering. -
26
Localytics
Upland Software
Give Your Customers Reasons to Love You More with Every Experience Go beyond personalization to delivering the next best action for your customers to build meaningful, engaging experiences your customers will love. Leading brands trust Localytics to power their customer engagement strategy. We help you build love for your brand through meaningful customer engagement. First, understand your customers on a deeper level through rich, contextual data. Then, create truly individualized experiences with intelligence and personalization capabilities. And, reach your customers where they are so you can drive impactful, relevant customer engagement. Finally, bring it all together with dedicated assistance that informs your strategy and helps you reach your brand goals. Schedule an online demo with one of our knowledgable associates to see how the product can help you grow your business. -
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Braze
Braze
Braze is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience. Braze is a venture-backed company with hundreds of employees. Offices are located in New York City, San Francisco, London, and Singapore. Recognized by Forbes Cloud 100 at #85, ranked #225 on Inc.'s 500 Fastest Growing Private Companies, and listed as #21 in the Deloitte Technology Fast 500 List, and recognized by The New York Times as ‘The Next Wave of ‘Unicorn’ Start-Ups’. -
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MaxTraffic
MaxTraffic
Sometimes all a visitor needs is a nudge in the right direction to find that perfect product, offer, or page they've been looking for. Visitors are shown bespoke messages just at the right time to keep them interested and make a purchase, thanks to MaxTraffic online behavior tracking. Give discounts or offer assistance to the leaving customers and motivate them to finish their purchase or application. Increase customer lifetime value and retention - even when not on your website, your clients will receive tailored notifications encouraging complementary product up-selling and cross-selling. Use data from your database, CRM, or recommendation engine to build custom segments to deliver hyper-personalized notifications. Use the MaxTraffic API to send out personalized messages and make sure that users receive them at the right time.Starting Price: $59 per month -
29
Netmera
Netmera
With Netmera, it’s easy to keep track of your customer engagement as well as the behaviors that occur on your website or mobile application retrospectively. Through segmenting and targeting your users in real-time, you can reach them with the most well-fitting message. You can divide your existing and/or potential customer groups into smaller segments that are similar to each other, according to their demographic information, consumption habits, and behavior on your mobile application and website. Netmera allows you to create profiles of your users by combining data from your apps, websites, CRM systems, or any other first-party or third party data. You can filter and target millions of users based on any customer profile attribute (Gender, Name, Occupation, City, Language, etc.) by a click of a button, in seconds. SDKs and open API’s make it easy to create and maintain a complete user profile. -
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Segmentino
Segmentino
Personalized marketing can be a powerful tool when used right. Marketers have been using this strategy for decades to improve their marketing efforts. Every brand wants to have a one-to-one relationship with each customer in real-time with personalized delivery for all channels and devices which will result in driving deeper customer engagement. In today's digital world, a recommendation engine is one of the most powerful tools for marketing. It directs the user to the products which are preferable. It is so delightful that your favorite online store understands your desires better than your spouse and all of those are reachable due to recommender systems that are brought to us by the phenomenon of Big Data. Website overlays are a potent way to increase sales by enticing visitors to make a purchase at exactly the right time. The overlay system allows you to show an overlay in response to a particular visitor scenario, such as the arrival of a first-time visitor to the site.
