Identity Matrix

Pros: Identity Matrix makes it insanely simple to turn website visitors into revenue for my business by giving me immediately actionable leads from my website visitors.

Cons: I would love more context on the companies that the web visitors work for

Overall: The simple ui/ux and set up makes it a walk in the park to get up and running and capture high intent leads for my sales process.

Pros: Just started the free trial. This platform seems to blow the other ones in the space out of the water. Will likely be upgrading.

Cons: Haven't found anything I don't like yet. I mean it'd be nice to ID people outside of the US or ID 100% of traffic, but nobody's doing that right now and Identity Matrix seems to do the best of all the ones I've tried.

Overall: Pretty awesome tool. Definitely identifies a way higher percentage than every other website visitor ID tool I've tried.

Pros: I have been working IP targeting/data aggregation tools for over 10 years. Identity Matrix has done an incredible job identifying relevant site traffic and making it actionable. In only a few weeks, it was obvious that the insights would change how we helped our customers.

Cons: So far, nothing. They have been highly responsive.

Overall: It is a great product and a great experience. I would highly recommend it. If you are wanting to truly understand your web traffic at a granular level - Identity Matrix is worth trying.

Pros: Easy to start a free trial.
Automated onboarding tour to start using the product.
Deanonymization enrichment data and rate.
Pricing.
Customer service.

Cons: I really don't have anything bad to say about this product.

Overall: Identity Matrix allows me to see personal-level data on high intent prospects within my ICP. Their lead scoring algo helps me to understand who I should and should not be outbound messaging, making better use of my time.

Pros: As much as I want to gate-keep Identity Matrix, I can’t help but talk about it. Identity Matrix makes me look like a genius. I love being able to see identity-level information when it comes to attribution, especially early on in the sales cycle. It's helped me understand customer segments way better while all my competitors are still targeting the wrong leads. And even if my competitors are targeting the right leads, they're too late in the sales cycle because most platforms don't give you insights that early into the customer journey. Definitely seen an increase in customer acquisition costs and highly recommend it.

Cons: There’s really not much to dislike about Identity Matrix. If I had to nitpick, I would say with so many features and capabilities, it may take some time to fully understand how to utilize them all.

Overall: Definitely recommend. A hidden gem for sure.

Pros: Love the ease of installing.
Love the accuracy of the data. It’s not 100% but it’s really good!
Love the automation through Zapier.

Cons: Guess that the accuracy of de-anonymization is about 70% or so. Continues to get better every week but would prefer closer to 90% - which might be impossible

Overall: Experience getting things running in an automated way was due to the TM team. Their service is great and the value we are getting is huge!

Pros: Precise Lead Targeting for higher ROI.
Personalized Outreach at scale.
Marketing-Sales Collaboration.
Real-Time Insights for smarter decisions.
Time-Saving Automation to boost productivity.

Cons: Have not noted any set backs or issues with this software.

Overall: Identity Matrix AI has assisted greatly with our lead targeting and personalized outreach. With real-time insights and its automation, our marketing and sales alignment has never been better. It’s a must-have for marketing teams serious about driving conversions.

Pros: Love the high rate of people the tool identifies. Pretty incredible compared to the others I've used like RB2B, Warmly, etc.

Cons: Not the cheapest tool in the world, but value is there.

Overall: Incredible. I highly recommend for any marketer. Combines lead generation, analytics, and attribution.