Audience
Companies seeking a solution to build and scale their business and grow their opportunities
About PrestaShop
Personalize your eCommerce website, pick a theme, specific features, and everything your brand needs. PrestaShop allows ambitious entrepreneurs and companies to create and develop their own eCommerce site. Our open-source software unites a global community. With nearly 300,000 sites already using its software across the globe, PrestaShop is the leading open-source eCommerce solution in Europe and Latin America. As a key partner in the digitalization of commerce, PrestaShop aims to become the reference commerce platform for the growth of businesses around the world, by building on its values, audacity, proximity, tenacity, and engagement. Thanks to PrestaShop Essentials, its suite of modules that offers secure payment solutions worldwide, performance analysis and web marketing, and PrestaShop Platform, its hosting offer, PrestaShop allows companies to easily deploy their business on a larger scale.
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"The best free tool for the commercial platform of your online store is PrestaShop" Posted 2021-07-23
Pros: PrestaShop offers a multi-store management service, which allows the user administrator to manage several online stores from the same platform for their convenience and to coordinate the back office. The platform is open source, making it possible to study and modify the software's source code to adapt it to the needs and tastes of the users who use its functions. Its multi-currency system adopts the vast majority of payment gateways and allows to manage financial operations such as purchases, sales and collections in different currencies for accessibility and extension of products to different parts of the world. It also offers a multi-language system which integrates more than 75 different languages for the convenience of use, use and reach of users who do not know English.
Cons: It is required to go to web developers to learn how to use its functions since it is open source and they do not offer tutoring or guidance for its use. While it is true that PrestaShop is free and offers templates to customize virtual stores, the reality is that the integrated templates are extremely simple and if you want to purchase a more colorful one you must pay a somewhat high fee for an application that is constituted for being free. The platform becomes slow and unstable at times which even generates the loss of information, does not work if you want to restore and tends to block the business management.
Overall: In our company PrestaShop software caught our attention so we started using it to develop our e-commerce platform, finding a totally free and efficient application, its content management system integrates innovative tools that meet various functions to promote e-commerce and our virtual store. All corporations and small and medium commercial enterprises that are looking to implement an e-commerce platform for their virtual store and do not have many resources or simply do not want to invest in it, can find multiple tools to boost their online economic development with the services offered by PrestaShop totally free.
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